Fashion is supposed to be a means for self-expression, but it often attempts to tell people what they can and cannot do. The same disheartening reality applies to the beauty industry, but there is thankfully a voice for the people who refuses to give into any set of rules. Doe Deere of the cosmetic line, Lime Crime, is known for her bold appearance, original makeup brand, and simply being the Queen of Unicorns. This female entrepreneur is not only distinctive because of the prior mentioned but because she is an advocate for breaking fashion rules and educating her fans to do the same. So, what are Deere’s favorite rules to break and what advice stems from these actions?
Rule: Too many colors should not be worn at the same time.
Doe Deere literally laughs in the face of this rule and those who have seen this beauty understand that she is all about mixing and matching a plethora of hues. From her rainbow hair that changes each week to her lurid lipstick, this CEO refuses to wear jeans and a t-shirt. Instead, a single outfit of Deere’s can easily contain all of the colors of the rainbow.
With this rule, the Queen offers advice to wear whatever you would like, regardless of a number of colors an outfit might contain. With a strong belief that people are meant to stand out, Lime Crime’s founder believes in using fashion and beauty as art, so she urges her followers to put on whatever they like and to not count the shades.
Rule: Refrain from too many patterns.
In addition to rocking a cornucopia of colors, Deere is all about mixing patterns. Though this action is thought to be insane and anti-fashion in every sense, Deere believes that it actually validates fashion’s very purpose. Her love of blending stripes with florals and geometric patterns allows her to add graceful chaos to each outfit.
Urging her fans to mix as many patterns as they would like, Deere recommends being covered from head to toe in unorthodox designs. With an understanding that self-expression is crucial, the rule breaking advocate is against barriers being placed on creativity.
Decisively, Doe Deere is a great influence for all types of people. Though she understands that some people just do not enjoy being adorned with a ton of colors and patterns, she encourages them to understand that they can if they want to. Lime Crime as a company has opened the door for creativity in a way that was lacking for too long, and Doe Deere will continue to be the voice for her fans in all of their beauty or fashion battles.
Learn more: https://ideamensch.com/doe-deere/