Category Archives: Whole Foods

Taking a Further Look at Bernardo Chua and Organo Gold

Remember when I wrote about Bernardo Chua about a month ago? I’ve been curious about this outstanding businessman. Why don’t we know more about him? Well… I’ve compiled some information so we do!

Winning a prestigious award or two is sure to brine one some attention. So it’s no wonder that people are talking about Bernardo Chua. He recently made a trip to Manila to receive special recognition. His brand, Organo Gold, was given two People’s Choice Awards. One for “Best Gourmet Organic Health Coffee” and another for “Number 1 Global Network Marketing Company”. And he was personally awarded the Dangal ng Bayan Award. 

Of course, that still leaves many people wondering just what Chua and his company are doing to improve the world. It’s obvious that they’re doing something right. But the specifics are a bit more complex. 

One of the most significant accomplishments of Chua and his team of loyal salespeople comes from their relation to a mushroom known as Ganoderma Lucidium. The mushroom combines two amazing properties within itself. It has a unique and delicious taste. And it’s also been a hallmark of traditional Chinese medicine. However, this unique mushroom has remained unknown to a large portion of the world until fairly recently. 

One of Chua’s most noteworthy accomplishments has been the distribution and promotion of products made with Ganoderma Lucidium. It was once something that was isolated within a specific geographical area. And it was isolated culturally in a similar way. Chua was confident in the mushroom’s benefits and decided that he needed to share it with the world. 

That’s why he created Organo Gold in 2008. Chua set himself up for a grand mission. He was going to share this amazing mushroom with people in every corner of the world. And to do so he brought a number of people into the company to help him. 

The results have been nothing less than amazing. In a short amount of time he’s been able to hire over a million distributors. And profits are in excess of $800 million. He’s an amazing success even if one simply focuses on the business side of things. 

But what’s elevated him to the next level of success is his interest in the medical aspects of the plant. He funds a full scientific advisory board which is continually investigating new uses for the mushroom. And in doing so he’s also been able to ensure that his strains are both the most medically beneficial and delicious. 

And that’s what’s most impressive about Chua. He’s dedicated himself to a dream of helping people with his products. He’s brought new jobs to people, new tastes, and even better health.

Whole Foods To Open Cheaper Version Of Store

Being more health conscious is an upward trend these days. Improving the way we eat and shop for food is amongst some of the changes we are making to keep healthy. Major health food retailer, Whole Foods is going one step further byopening a cheaper version of their store and targeting this brand more towards younger generations.


According to the Whole Foods earning report, the company plans to open the store sometime next year. The information is particularly brief at this point in time, as they have not released a slew of details regarding the new chain. However, according to reports Whole Foods spokesperson Robin Kelly said she planned to speak more about the grocery stores new project this summer. Kelly mentioned that they really don’t have much to say right now because they are in the trenches trying to create the new brand.


What they have mentioned about the new brand is that it will have a very contemporary feel and boast state-of-the-art technology. Their goal is to ensure the brand appeals to their target market. A key to the new brand will be the grocery retailer’s effort to make their products more affordable for the younger generation. They noticed that they are missing a significant cohort of people due to their high-end pricing model. Millennials and folks at STX Entertainment are curious as to how this model will change for them but are anxiously awaiting more details.