Category Archives: White Shark Media

How White Shark Media Leverages Consumer Complaints

***UPDATE*** April 20th, 2017White Shark Media has a new Crunchbase profile, allowing them to display recent news and reviews. Follow the link below to learn more about their past success and ongoing achievements.


As for any firm dealing with tens of thousands of customers, it is bound to receive some complaints in some of their areas of operation. White Shark Media is among the leading digital marketing firms in the world, and with the higher number of clients they deal with, some complaints will always arise.

According to, White Shark Media takes a proactive approach to finding solutions to their customers’ problems. Lately, the firm implemented a new system, which counters the complaints they receive.

Among the main complaints the company received, was with their clients feeling as if they were losing touch with their advertising campaign. In the past, White Shark Media utilized some reporting systems, which were not adequate for small businesses to review their AdWords’ performance.

For the company to counter such failures, White Shark Media created a more elaborate reporting system, which sends reports to clients regularly. The new reporting systems allow small business owners to review the usage of their advert budgets. With this knowledge, the firm’s clients have the edge over their rivals.

According to Glassdoor, some of the clients expressed their dissatisfaction with their communication with the customer care. To stop such complaints, White Shark Media regularly schedules meetings, which allows customers to make inquiries as well as get necessary info about their campaigns.

Additionally, there are direct lines to each client representative in the case a customer has an urgent matter, which requires immediate attention.

Many clients felt as though their old accounts for AdWords were outperforming the new optimized accounts. In an effort to combat this, White Shark Media incorporated expertly trained supervisors to spearhead every campaign.

This is a significant way of ensuring that every advertising campaign bounds and leaps in an efficient manner.

Clients also felt that they were at times matched with customer representatives who were not in line with their specific goals and needs.

White Shark now boasts of professional and experienced senior consultants who will be useful in helping pair up clients with the right representatives depending on the needs of each customer. Clients can contact these representatives at any time during the campaign if they need to change customer agents.

Read more:

White Shark Media | Facebook
White Shark Media Profile and Client Reviews



How White Shark Media Earned a Stellar Reputation by Focusing on Client Complaints

UPDATE 8/25/16: Congratulations to White Shark Media for making it as the #527 Fastest Growing Company on the Inc. 5000 List!


Internet marketing rules and techniques can change often. This is why it is vital for businesses to utilize the expertise of an internet marketing company like White Shark Media to create and develop successful online marketing campaigns. Learn more about White Shark Media Complaints:

White Shark Media is a leading provider of internet marketing services that has become successful through the creation of stellar customer service.

White Shark pays close attention to both positive and negative feedback. Over the years White Shark has received hundreds of positive reviews, as well as a few complaints.

Each complaint is taken seriously and is always followed up with a creative solution. Some of the complaints received pertain to a client feeling like they have lost touch with their AdWords Campaigns and experiencing a lack of consistent communication with White Shark Media consultants.

To solve these issues White Shark Media thoroughly explains every aspect of new campaigns and ensures that clients have constant access to campaign statistics. Read more:  Typical Complaints From White Shark Media Clients and How We Have Improved Because of Them

White Shark has also implemented a unique communication system known as GoToMeeting. GoToMeeting is an online conference tool that SEM Strategists use to hold routine conferences with clients. This valuable tool enables clients to see reports and discuss any concerns with their ad campaigns.

Additionally, each client is now provided with direct extension phone numbers and email addresses for their contact person as well as that person’s supervisor. By having direct communication clients have the ability to be more active in their marketing campaigns.

Another valuable change White Shark has made was the development of a feedback system. This system pairs each White Shark SEM Strategist with a supervisor that handles no more than 3-5 strategists.

The Strategist and supervisor work together to offer feedback and performance ratings on each campaign. In an effort to provide clients with stellar service, White Shark Media Complaints team also has created a process so that the original SEM Consultant will continue to be available to each client from sign-up through the entire relationship.

This process ensures that each client has someone on the inside of White Shark Media to communicate with beyond their contact person and account manager.

Due to clients not knowing how to track their AdWords performance, White Shark Media now installs free conversion tracking, phone call tracking, as well as Google Analytics when applicable.

By partnering with Marchex, White Shark Media clients closely monitor and utilize their customer inquiries via incoming calls. Though past complaints are seriously outweighed by positive reviews, White Shark Media has created a superior marketing experience that is difficult to compete with.