Don Ressler, the co-founder of JustFab is a veteran in observing market trends. He has an array of professional skills in growing and developing industry-leading brands. He is a serial entrepreneur behind the success of a series of fashion-related ventures. His first brand-building company was FitnessHeaven.com. In 2001, Don Ressler told Brandettes that FitnessHeaven was acquired by Intermix prompting him to explore new opportunities.
In 2005 after News Corporation bought Intermix, Don teamed up with his business partner Adam Goldenberg to start a company that they would control autonomously. With an extensive experience in e-commerce, the duo founded a brand incubator platform, Intelligent Beauty. Riding on the success of Intelligent Beauty, they started to conceptualize on how to set up a personalized shopping experience through e-commerce. They would merge social interaction with trendy fashion at an affordable price. Don and Adam operated under the principle that fashion needs to be highly social, engaging, and fun.
In an effort to expand Intelligent Beauty, Don hired style consultants and designers to build an attractive and affordable fashion subscription model. Their idea resulted in JustFab, a fashion subscription model where subscribers access an assortment of handbags and shoes tailored to their specific needs. According to Don, JustFab not only ships bags, shoes, and accessories but transforms the subscription model. Besides showing women how to wear each item, JustFab uses style boards to demonstrate complete looks on models. Through fashion consultants and designers, JustFab inspires women with style tips.
Don Ressler hired his long-time friend, Kimora Lee Simmons as JustFab’s president and creative director. Kimora brought with her a valuable layer of expertise in the world of fashion. Within two years, JustFab’s subscription had grown more than expected. As the business grew drastically, Don saw the need for venture partners to ensure that JustFab scales into a global-level brand. JustFab received $ 33 million funding from Matrix Partners, a venture capital based in the United States. Subsequently, the firm received an additional $ 76 million funding from Intelligent Beauty, Rho Ventures, and Technology Crossover Ventures to extend its addressable market in Canada and the UK. Since JustFab’s target customers were parents, it acquired FabKids in 2013 to reach out the young demographic.