Category Archives: Walmart

Walmart is Competing With Amazon

Amazon has been the leading corporate giant when it comes to shopping online, but it seems Walmart is looking to overtake this position. According to the Business Insider, Walmart is on the verge of purchasing, a move that is sure to challenge Amazon’s arena in e-commerce. is an online retailer founded by Nate Faust and Marc Lore. Launched in 2015, Jet hopes to provide a competitive alternative to Amazon. Investors have poured in at least $500 million into Jet. The new retailer plans to compete with Amazon by offering lower prices and free shipping for orders over a certain price. Recently Jet distanced itself from its subscription-based service in order to focus on individual transactions.

Walmart wants to purchase Jet in order to meet the needs of a customer base that is increasingly using e-commerce. Even though Walmart already provides online shopping for customers, it is vastly behind Amazon when it comes to fast and free shipping. However, one advantage that Walmart will have over Amazon is distribution centers. Walmart already has stores located all over the United States. With the help of, Walmart hopes to turn its online retail it a short, easy and efficient online business.

According to Conlumino CEO Neil Saunders, “It [Walmart] is somewhat jumbled and unfocused which makes it hard for the company to compete with the likes of Amazon… Jet remedies this and would give Walmart a much more focused and powerful offering and platform with which to compete against Amazon.”

Walmart Eyes In A Bid To Catch Up To Amazon

Walmart would love to become the number one e-commerce website, however, they have a long way to go to catch up to Amazon. In 2015, Amazon sold $107 billion worth of goods, while Walmart’s online sales were only $13.7 billion. Despite having a well-known name, a reputation as a place to go for savings and a long-time e-commerce presence, consumers just don’t like shopping at Perhaps consumers don’t like Walmart’s spotty online inventory or its search feature that never gets it right, or perhaps few people know about Walmart’s free shipping program that is similar to Amazon Prime.

Walmart is considering buying, a fairly new e-commerce website that has a robust household goods department. Many people go to Walmart’s stores to buy groceries, cleaning products and pet food, yet they turn to Amazon or when they buy these items online and Walmart wants to change this. Jet sees several hundred thousand new customers each month, who are drawn to the low prices and free shipping on all orders over $35. Unlike Walmart and Amazon, there’s no paid program to join to get free shipping with, although the company initially had such a program, however, they quickly discarded it.

While isn’t making a profit yet, they have an excellent e-commerce platform, which is all Walmart really needs, since they already have a massive distribution system in place.