Entrepreneur Magazine recently interviewed Jonah Berger about how to build a viral marketing campaign. He said that everyone has something that influences them. He is a business professor at Wharton and author of two best selling book. The books are Invisible Force The Hidden Forces That Shape Behavior and Contagious:Why Things Catch On.
From his research he know how things in marketing work and how companies and organizations can get their message heard.Word of mouth is one of the most powerful tools to have your message heard. He has studied social influence for over 15 years. Word of mouth is one of the primary ways people communicate says Berger.
He says most word of mouth is done face to face. So while social media is important most interactions are two or more people talking to each other. There are less distractions in talking and often people are sharing information about products and services. When we understand why people share we can write great content for the websites. Word of mouth is the best way to get new customers for your business.
For online social media he says that people share information that makes them look good and smart. He calls this Social Currency. Often they need triggers to be reminded of your products or services.These triggers are sights, sounds, and emotions that remind them of your cell phones or fashion line.
Stories about your product or services, emotions attached to them, and a practical value are all tools you need to sell your products and services. Advertising helps with sales say Jonah Berger. It is not everything but it tries to capture the attentions of customers and should be unique and stand out. Getting them to talk about the content or advertising that you run in person or on social media is important to your success. Advertising reaches customers more quickly than social media.
All types of people use products and services like dry cleaners,clothing,shoes, and lawn care services. When you learn to understand social influence and use it effectively, you will be able to improve your customer service and the ability to attract new customers regularly he said.