A company without morale is like a peanut butter sandwich without the peanut butter– it is virtually nothing. Of course, the most effective way to boost morale within a company is to please the employees where it matters the most: Their wages. Company officials of Starbucks promise to increase wages over five percent this upcoming fall 2016, and this is the direct result of a petition highlighting the declining morale that received over 12,000 signatures.
However, mention must be made that not every Starbucks in the United States will be experiencing this increase, but only those who work for company-owned stores will reap these benefits. Of course, company-owned stores balance out to approximately sixty percent of total US stores, so that is still a fairly profound change coming to the economy soon. “The range of increase will be determined by geographic and market factors,” stated CEO, Howard Schultz, in a letter discussing the upcoming change.
The announcement of these changes was heavily celebrated across the country, and people exclaimed that this means far more than a decent paycheck, but is the opportunity for a greater life for millions of employees and their families. This pay increase will not only boost morale and, eventually, customer satisfaction as a result, but will increase the company’s retention rate–ultimately making the decision one that will be the start of a very positive, prosperous future for the already booming corporation.