Category Archives: Social Media

Reasons Why Online Interaction Platforms Are Dropping The “Social” Tag

About four years ago, many marketing agencies developed because of the explosion of social media. However, the same marketing companies did not want to be identified as purely “social” practitioners and said that they had grown beyond that. Recently, social media platforms have adopted a similar mindset. Several social networking sites are shrugging off the “social” tag. Snapchat recently announced that it is now a “camera company” because of the introduction of its video-recording sunglasses called Spectacles. During press meetings, the California-based company has tried to drop the tag when making its announcements.

 

Twitter has also tried to distant itself from the idea that it is a social site company. At the Advertising Week, Adam Bain mentioned that his firm had moved its mobile app listing from the social section to the news category in Apple’s App Store. He added that his team witnessed increased downloads of the app almost immediately.

 

Similar sentiments were echoed by Facebook’s Chief Operating Officer during a press conference in September. Sheryl Sandberg said that it had been long since the company was branded a social network site. There are certainly commercial reasons why most companies are suddenly joining the anti-social wagon. Scott Linzer of Organic Media stated that most of the social companies are working to diversify their portfolio and offer more in the spirit of innovation. Linzer continued by saying that Organic Media was trying to educate brands on how social media has continually collaborated in most forms of communications.

 

It is hard for an upcoming social media company to brand itself social after observing what has recently happened to Twitter. David Deal said that every enterprise that describes itself as social will always operate under the shadow of Facebook. Nick Cicero, CEO of Snapchat, stated that social media and social networks had undergone an evolution. Cicero added that the companies had to define themselves in a different way because of the evolution. Moreover, the Chief Marketing Officer of Ello said that his firm is not a social media company. He stated that they are a brand that puts creators first.

 

Live Sports on Twitter?

Twitter is changing. Company’s CEO, Jack Dorsey, wants Twitter to be more about live experiences. According to Fortune Magazine, the social media network is testing live sports with free Wimbledon coverage.

The company has also made a deal for live NFL streaming which will start in 2016 season. In addition, there will be pre-game broadcasts with players and teams as well as other other behind-the-scenes coverage.

This is a good deal for NFL as it’ll be now authorized. It’s better than having the public watch the games without league’s consent. Plus, NFL is hoping to attract viewers who spend most of their time online rather than watching television.

“This should be favorable for Twitter in terms of creating a product that will encourage people to show up and use it,” stated Brian Wiesel of Pivotal research. So far, the users tend to use Twitter as a second app to send short messages, while watching video streams.

This streaming will be available in both desktop and mobile formats. At this point, it’s only a testing phase, and Twitter thinks the live streaming will need much more improvement to make it even better.

Attracting more users and improving its share price (which has fallen 50%) is Twitter’s response to recent investor criticism. The company also hopes to attract more advertisers to its network.

When it comes to other social media networks, both Facebook and Snapchat are big with 8 billion daily video views.

An increased Market Demand for Dynamic Digital Service offerings results to increased revenue for Status Labs

The year 2015 saw Status Labs, an international online reputation management, digital marketing and public relations firm, register an increase in revenue and growth. The firm released its new statistics with its total revenue rising by 39 percent from the year 2014 and a total of 939 percent increase in revenue since the commencement of the company in 2012.
According to the report, the firm attributed its general growth to several factors. Among the factors are their innovative and dynamic digital strategy offerings, a focus on both client acquisition and retention, and its team of digital natives for their outstanding performances.
The president of the company Darius Fisher said that 2015 will go in their record as by far the best year for Status Labs. The continued growth and success of the firm would not have been registered were it not for the passion and dedication of its talented digital team. In2015, the company recruited more than 160 new clients across all services being offered in the industry.
Status Labs is a Leading online reputation management, digital marketing and public relations firm that has its offices in Austin New York and Sao Paulo. It serves over 1500 clients in 35 countries all over the world. Some of its clients include Fortune 500 brands, CEOs, politicians, athletes among other public figures.
The services offered in the firm includes finance, technology, beauty, real estate, politics, health care and philanthropy among many others. Status Labs can solve any problems in the digital communications. The digital team is able to offer solutions to needs ranging from managing the online reputation to advertising on the social media or developing a strategic PR campaign. These services meets all the unique needs of the clients and therefore there is client retention.
In 2015 alone, the firm was able to grow its workforce by over 12 percent. This helped meet the needs of the rapidly increasing market demand for the online reputation management, PR and Digital marketing services. According to Fisher, they are planning to add more talented personnel to its team in Austin, Texas and New York in the first quarter of 2016.