Category Archives: Social Media

Google Rolls Out the News Feed Feature for Android and iOS

Google is one of the most innovative companies on the planet today, and the technology it offers has continued to change the lives of billions of people across the globe. Continuing its drive to make technology an integral part of our lives, it recently introduced the new and more personalized news feed that would consist of videos, articles, blogs, and other viral and latest content.

The news feed would be personalized as per the interests of the user and make it easier for the user to get all the recent news and updates from the categories that interests them. The latest news feed is available through the company’s flagship app called Google, and is currently available for both iOS and Android. The news feed would draw information from your search history as well as from your browsing pattern, ensuring that you get the news you are looking for.

The primary aim of the news feed rolled out by Google is to make it a choice for other popular applications people use throughout their day, like Twitter and Facebook. These are also the applications that apart from being a social network also act as a news feed and a source of viral content feed for the end users. Google News Feed aims to be exactly that and more. However, as the feed is being introduced, the Google Now feature being taken off the grid by Google, and the updates slab would make its place in the interface.

Google says that it would ensure that the users get the relevant sources and news in their feed. Google stated that the focus would be on relevance, and not only on the latest per se. It would mean that something of importance from even a year back may appear on the feed if the algorithm calculates that it might be of interest to the users.

The True Power of Facebook

Facebook is among the most powerful organizations in the world, claims BBC News in a recent article. First of all, Facebook has more users than there are people in China, so if it were a country, it would be the biggest one in the world in terms of population. And also the most informed one.

 

Whenever we like a page on Facebook, share, or post something, the powerful algorithms of the social media giant get to know each person very well. Facebook knows our age, ethnicity, where we live, where we traveled, our sexual orientation, political affiliation, social class, and much, much more. If it were a totalitarian state, it would have the best information about its citizen ever in the history of the human kind.

 

With information we voluntarily share on Facebook it is possible to create visual maps and flow charts that will determine who we are with great accuracy. This is great from advertiser’s perspective as targeting becomes easy.

 

There are so many ways to exploit this data from a business perspective. It could also be easy from a political one. In the past, Facebook has been accused of favoring liberal media at the expense of conservatives.

 

Facebook isn’t the only social media company exploiting our personal data for commercial gain. In fact, most social media sites seek to do it to a lesser or larger degree. Google is another online giant seeking to utilize consumer data to gain advertising revenue. Amazon does that as well.

 

There are privacy concerns, but it is us who share our private data voluntarily. So, next time be careful about what you share or like online.

 

The Top Ways to Use Social Media for Your Online Business

If you’re a business owner, you likely already know that social media is an important part of online marketing. But you may not be aware of just how important social media is to the ultimate success of your business. The following is a list of the top ways that social media is going to grow your business if you use it well. Heed this advice, and try to implement it into your own marketing scheme!

It will help direct people to your website.

Of course, if you have a business that you are hoping to grow, you need to have a comprehensive website that is easy for anyone to use. But if no one knows that your website exists, how can people go there and buy your services or products? This is where social media comes in. By interacting with people on social media, you can drive people to your website, and they will then start buying your products and services.

It will tell people about your product or service

Once again, if you are just starting out with your business, you need to raise awareness about your product or service. Social media is a great way to do this. Not only can you release text about your products or services, but you can also use pictures, animations and videos to encourage people to visit your website and buy your product or service. It’s the perfect platform for reaching out to people and engaging them in your brand.

If you haven’t already started using social media to grow your business online, begin as soon as possible. Many successful businesses have been crafted on the Internet, and they have all reached their peak by way of social media. Don’t forget about this important tool for marketing your business!

Reasons Why Online Interaction Platforms Are Dropping The “Social” Tag

About four years ago, many marketing agencies developed because of the explosion of social media. However, the same marketing companies did not want to be identified as purely “social” practitioners and said that they had grown beyond that. Recently, social media platforms have adopted a similar mindset. Several social networking sites are shrugging off the “social” tag. Snapchat recently announced that it is now a “camera company” because of the introduction of its video-recording sunglasses called Spectacles. During press meetings, the California-based company has tried to drop the tag when making its announcements.

 

Twitter has also tried to distant itself from the idea that it is a social site company. At the Advertising Week, Adam Bain mentioned that his firm had moved its mobile app listing from the social section to the news category in Apple’s App Store. He added that his team witnessed increased downloads of the app almost immediately.

 

Similar sentiments were echoed by Facebook’s Chief Operating Officer during a press conference in September. Sheryl Sandberg said that it had been long since the company was branded a social network site. There are certainly commercial reasons why most companies are suddenly joining the anti-social wagon. Scott Linzer of Organic Media stated that most of the social companies are working to diversify their portfolio and offer more in the spirit of innovation. Linzer continued by saying that Organic Media was trying to educate brands on how social media has continually collaborated in most forms of communications.

 

It is hard for an upcoming social media company to brand itself social after observing what has recently happened to Twitter. David Deal said that every enterprise that describes itself as social will always operate under the shadow of Facebook. Nick Cicero, CEO of Snapchat, stated that social media and social networks had undergone an evolution. Cicero added that the companies had to define themselves in a different way because of the evolution. Moreover, the Chief Marketing Officer of Ello said that his firm is not a social media company. He stated that they are a brand that puts creators first.

 

Live Sports on Twitter?

Twitter is changing. Company’s CEO, Jack Dorsey, wants Twitter to be more about live experiences. According to Fortune Magazine, the social media network is testing live sports with free Wimbledon coverage.

The company has also made a deal for live NFL streaming which will start in 2016 season. In addition, there will be pre-game broadcasts with players and teams as well as other other behind-the-scenes coverage.

This is a good deal for NFL as it’ll be now authorized. It’s better than having the public watch the games without league’s consent. Plus, NFL is hoping to attract viewers who spend most of their time online rather than watching television.

“This should be favorable for Twitter in terms of creating a product that will encourage people to show up and use it,” stated Brian Wiesel of Pivotal research. So far, the users tend to use Twitter as a second app to send short messages, while watching video streams.

This streaming will be available in both desktop and mobile formats. At this point, it’s only a testing phase, and Twitter thinks the live streaming will need much more improvement to make it even better.

Attracting more users and improving its share price (which has fallen 50%) is Twitter’s response to recent investor criticism. The company also hopes to attract more advertisers to its network.

When it comes to other social media networks, both Facebook and Snapchat are big with 8 billion daily video views.

An increased Market Demand for Dynamic Digital Service offerings results to increased revenue for Status Labs

The year 2015 saw Status Labs, an international online reputation management, digital marketing and public relations firm, register an increase in revenue and growth. The firm released its new statistics with its total revenue rising by 39 percent from the year 2014 and a total of 939 percent increase in revenue since the commencement of the company in 2012.
According to the report, the firm attributed its general growth to several factors. Among the factors are their innovative and dynamic digital strategy offerings, a focus on both client acquisition and retention, and its team of digital natives for their outstanding performances.
The president of the company Darius Fisher said that 2015 will go in their record as by far the best year for Status Labs. The continued growth and success of the firm would not have been registered were it not for the passion and dedication of its talented digital team. In2015, the company recruited more than 160 new clients across all services being offered in the industry.
Status Labs is a Leading online reputation management, digital marketing and public relations firm that has its offices in Austin New York and Sao Paulo. It serves over 1500 clients in 35 countries all over the world. Some of its clients include Fortune 500 brands, CEOs, politicians, athletes among other public figures.
The services offered in the firm includes finance, technology, beauty, real estate, politics, health care and philanthropy among many others. Status Labs can solve any problems in the digital communications. The digital team is able to offer solutions to needs ranging from managing the online reputation to advertising on the social media or developing a strategic PR campaign. These services meets all the unique needs of the clients and therefore there is client retention.
In 2015 alone, the firm was able to grow its workforce by over 12 percent. This helped meet the needs of the rapidly increasing market demand for the online reputation management, PR and Digital marketing services. According to Fisher, they are planning to add more talented personnel to its team in Austin, Texas and New York in the first quarter of 2016.