Category Archives: Online Marketing

How To Overcome the Plateau in Online Marketing

A lot of aspiring entrepreneurs who try to start an online business often run into tons of obstacles. One thing that seems to get them is that they can’t seem to get a bunch of traffic to their sites. This is a huge problem. However, it is important for people to take the time to do some research and study on all of the ways that people can get traffic to their sites. Once they figure out a good way, then they can actually make a decision on the approach they take. The only thing is that one has to commit to it so that they can profit from their efforts.

Among the current available ways to bring traffic to their online business is through social media marketing. In order to be successful at that, one has to know how to use social media. There are actually plenty of ways to gain traffic from social media. Many businesses do so through advertising. They pay for advertising space and use that as a means to get traffic to their site. However, there is another way to make it work. One way is to engage the community and get involved in relevant topics.

For aspiring entrepreneurs, the most important thing to do is build a reputation so that people will know about the business that is being promoted. The type of reputation to be built must of course be positive. One must also establish himself as the authority on his niche. Meanwhile, he has to gain a lot of followers. One of the best things about social media is that the platform awards regular contributors. Therefore, people are encouraged to get involved in various aspects of social media so that they can gather up tons of benefits that they can put towards their businesses.

Things to do Besides Running an Online Business

One thing that online business owners understand is that running an online business and making profits is a slow process. It could take months before one sees his first amount of money. Fortunately, one can actually find other ways to earn money while he is waiting for his business to profit. The good news is that there are tons of online earning opportunities that can help with the income. Some of these opportunities can be very lucrative to the point that they replace a regular job. The only thing is that one has to be very diligent and even creative.

One thing that he can do is write for people. There are many online marketers and businesses that are looking for people that are willing to write for them. This frees up time for them to do some advertising and marketing as well as merchandising as it depends on the type of business that is being run. One of the best things about this is that it can help people build their skills as writers and give them quick money while they are waiting for their own business to take off. Another thing they can do is make writing for others their business.

The way for online businesses to take off is to use social media and other forms of marketing. One of the most important things to understand about business and marketing is that one needs to know where to meet the audience. One must also know how to engage the audience so that he can be able to profit. The best thing to do about online business is to have a plan in place so that one can benefit greatly from all of the work that goes into building the online site and the marketing efforts from various forms of media.

The importance of a company’s return on investments is linked to mobile marketing

The option of having mobile marketing is becoming clearer as more and more companies do most of their business online. Their customers have come to expect rapid returns on their investments in products and services. It is no longer a question of whether or not your business will conduct business through mobile applications. As many companies have discovered mobile marketing is here to stay.

The trend of people using their Smartphones for a variety of tasks will only increase. It is important that company managers and owners understand that the validity of their business is increasingly linked with mobile marketing. Sales and marketing personnel especially need to be able to connect with customers through mobile devices. The good news is that businesses have the options available to convert their websites so they are mobile friendly.

The best way a company can capitalize on this trend is to remember that it is all about context. The clearer your message is, the better it will be perceived by your customer. Google’s upcoming release of its mobile first indexing will rate the company’s popularity using mobile listings instead of desktop listings.

This definitely could have a great impact on your company’s return on investment. The fact is that mobile marketing has taken off to the point where many companies are abandoning the desktop listings as an inaccurate reading of customer preferences. You may also consider that the rate of mobile users compared to desktop users has created a whole new set of rules of engagement.

One of the recent rules of engagement is to connect with customers through text messages which are not easily ignored. This is an issue for those who want to opt out of targeted marketing messages, but could be a gold mine for businesses to target the right market.

Big Money in Digital Maps

Digital maps have been of great assistance, no doubt about that. And their technology has been improving. But, major breakthroughs are about to come, CNN Tech claims.


The tech companies as well as automakers are investing big money into a new generation of digital maps. These maps go beyond giving directions by including traffic signals, road lines, street signs, and potholes all the way to the smallest detail. All these details are needed as there’s a new audience for these maps: the upcoming self-driving cars.


For these autonomous vehicles, these maps won’t be an optional feature but a requirement. And this produces huge profit potential for companies providing such maps as it is possible that a subscription model will be used. This can bring billions of dollars in revenues, but will take time before it happens.


The issue here is that developing such detailed and real-time maps will take lots of time and efforts.


Google is among the many companies working on developing these maps. No wonder, Google already has lots of experience in this area. When it comes to automakers, Ford is working on developing its own maps, while General Motors decided to use a third-party provider.


Other automakers such as BMW, Volkswagen, and Nissan have signed deals with Mobileye to deliver maps at the beginning of 2018. Not long ago, Mobileye was acquired by Intel for $15 billion.


Would consumers be happy with another subscription service? That is yet to be seen, but these self-driving vehicles certainly will have their own appeal to the masses.

Is It Back to 1999 for Tech Giants?

Back in 1999, high-tech companies such as Cisco, Oracle, Microsoft, Intel, Nokia, and Lucent were investor darlings. But then came the tech bust. Now, the NASDAQ has recovered and tech stocks are in demand again. Now, however the BIG 5 are Facebook, Amazon, Apple, Microsoft (still), and Alphabet (a holding company for Google).


The specific businesses these companies are in are quite different, though. For example, Amazon is a champion on online marketing with a stock price around $1,000 and a market capitalization approaching half a trillion dollars. Facebook, a company that didn’t even exist back in 1999, is a social media giant with a market value only a bit lower than that of Amazon. And here comes omnipresent and omniscient Google, a company with with a market value of $650 billion.


Lately, the stock prices of these companies plunged after Goldman Sachs questioned their valuations, CNN reports. According to Robert Boroujerdi, Goldman Sachs analyst, the tech giants are cheaper than their counterparts from 1999. But he is concerned that these companies aren’t as profitable.


“The recent run in large-cap tech stocks has evoked memories for some investors of the last euphoric NASDAQ run,” he claimed.


After this announcement, shares of Amazon fell 4 percent, while other major tech giants including Amazon, Facebook, and Alphabet went down 2-3 percent. These shares are still up quite a lot since the beginning of this year. One reason is the post-election rally, the other is strong earnings growth. The question is whether this growth can be sustained. This, indeed, may be difficult to do for companies with already large presence in the market and huge valuations.

What Beacons Are and Some Digital Marketing Talk – From


Online marketing is changing literally every day. Innovation is by far the heaviest driver of change and success in online marketing. Beacons, or small radio transmitters, are marketing tools that send out info when another phone is nearby. Mobile apps decode the information sent out and send certain messages to the consumer. For example, if there is a clothing store with a type of clothing 21-35 year olds are likely to enjoy wearing and it is having trouble selling, the beacons will send out marketing promos with that specific type of clothing to those between 21-35 years of age, or whatever demographic or group they categorize users by.


Beacons are very popular and used by top notch companies such as Rite Aid, Macy’s, and Target. Beacons are an effective way to send out marketing, advertorial, and promotional material to browsers because it customizes messages based on where you are in that store. These small devices are truly a digital marketing wonder and are expected to continue rapid growth in coming years.


Marketing automation is a large drive of digital marketing because it takes less time of employees and makes mistakes far less often than humans do. Automation and innovation, as we see with beacons, are two popular ways learning.


Things need to be quick, speedy, and not last too long in regards to marketing because peoples’ attention spans today are shorter than they ever have been, especially in respect to consuming media. Making sure your media will not lose the interest of visitors in the first few seconds is crucial to succeeding in digital marketing on the Internet.


Digital marketing comes in many shapes and sizes. This upcoming type of marketing is necessary to get ahead as a marketing firm on the Internet in today’s world.


Google to Track Consumers More Closely

How far can e-commerce sites go when it comes to consumer privacy? It seems quite far, especially when it comes to giants such as Google or Facebook. As CNN Money portrays, Google will soon know if a consumer reacted to an online ad with an in-store purchase.


Basically, the new Google app can tell if a consumer clicked on an ad and then used a debit or credit card to buy an advertised item at a store. Google now works with card companies and matches online identities with in-store transactions.


Google seeks to protect personal privacy, or so they say. Google doesn’t see encrypted data with payment information, or a person’s name and a specific purchase. Instead, the matches are made on an aggregate basis. So, Google can better tell advertisers how their ads turned into sales.


There is an option to opt out by logging out of Google Account before searching. But, Google never asks if consumers want to opt in. It appears this is designed to benefit the e-commerce giant with increased revenues without any apparent benefits for the consumers.


In the past, and even now, Google has been criticized for arbitrarily banning digital publishers from Google Ads without disclosing a reason, while confiscating earned advertising revenue. To clarify, let’s say a site runs Google Ads, accumulates $800 in ad revenue, and Google comes in and bans the site from ability to run ads, all while confiscating accumulated revenue and without explaining why.


Now it looks Google will get access to highly personal data. The question is: Hasn’t Google been given way too much leeway?


The True Power of Facebook

Facebook is among the most powerful organizations in the world, claims BBC News in a recent article. First of all, Facebook has more users than there are people in China, so if it were a country, it would be the biggest one in the world in terms of population. And also the most informed one.


Whenever we like a page on Facebook, share, or post something, the powerful algorithms of the social media giant get to know each person very well. Facebook knows our age, ethnicity, where we live, where we traveled, our sexual orientation, political affiliation, social class, and much, much more. If it were a totalitarian state, it would have the best information about its citizen ever in the history of the human kind.


With information we voluntarily share on Facebook it is possible to create visual maps and flow charts that will determine who we are with great accuracy. This is great from advertiser’s perspective as targeting becomes easy.


There are so many ways to exploit this data from a business perspective. It could also be easy from a political one. In the past, Facebook has been accused of favoring liberal media at the expense of conservatives.


Facebook isn’t the only social media company exploiting our personal data for commercial gain. In fact, most social media sites seek to do it to a lesser or larger degree. Google is another online giant seeking to utilize consumer data to gain advertising revenue. Amazon does that as well.


There are privacy concerns, but it is us who share our private data voluntarily. So, next time be careful about what you share or like online.


Amazon Goes Bricks-and-Mortal

Amazon started as an online bookstore. After driving many booksellers out of business, Amazon expanded into other areas such as online retail, and now is driving major retailers out of business. The e-commerce giant is also entering media market with its own subscription channels.


Now, to the surprise of some, Amazon has opened a brick-and-mortal bookstore in New York City, CNN Money reports. This isn’t entirely new for Amazon. Although, this is the first store in NYC, it is the seventh overall.


The giant store is located at the Time Warner Center in Manhattan. At present, it carries 3,000 titles as well as Amazon’s gadgets such as Kindle and Echo.


Under each book there’s a display containing a number of stars a book received on Amazon plus the number of reviews. The books don’t have a price tag as it is different for Amazon Prime members and non-members. Shoppers with Prime app can scan the book to see its price, while others pay the listed price on the back of the book.


The way the store is organized differs from traditional booksellers. For example, there are different sections such as the ones that contain Kindle books which readers finish within three days. In addition, there are recommendations just like those found online.


As it looks now, Amazon is taking over the retail space. Meanwhile, Amazon’s long-term shareholders have been rewarded quite well. In the past decade, the share price has risen 12 times, and now a single share price approaches an astounding $1,000. The combination of online and bricks-and-mortal bookstore model could also be transferred by Amazon to other retail sectors.


How to Take Advantage of Slow Online Business

If you have a business or company, you know that things aren’t going strong all of the time. There will inevitably be slow times in your business, and that’s okay. Everyone who owns a business experiences this. With that being said, you shouldn’t just stop doing anything to help your business along when it slows down. There are some definite things that you can do during this time that will help you in the future when things pick back up again.

First, start networking. You need to get in touch with others who are interested in your business or who work in the same business as you. These may be people that you knew in high school or college, or they may be people that you’ve worked with in the past, or they may be people that you have only heard about. There’s no harm in reaching out to them to see if they are interested in connecting with you on a business level.

Next, you can do some marketing. Naturally, as the business owner, you know how important social media and advertising are in general. But it can be difficult to keep up with these things when business is at its busiest. That means that it’s a great thing to work on when business slows down. Start uploading more to social media and connecting with your current or future clients and customers. You might improve the look of your website or consider starting up a discount program or sale to entice more clients and customers to buy your products or services.

Finally, if you have been run into the ground with busyness lately and this is your first respite in a long time, take a break. Taking a much deserved break when you need it can actually help your business grow because it will give you time to incubate some new ideas and get away from the hustle and bustle for a while.