Category Archives: Online Marketing

Big Money in Digital Maps

Digital maps have been of great assistance, no doubt about that. And their technology has been improving. But, major breakthroughs are about to come, CNN Tech claims.

 

The tech companies as well as automakers are investing big money into a new generation of digital maps. These maps go beyond giving directions by including traffic signals, road lines, street signs, and potholes all the way to the smallest detail. All these details are needed as there’s a new audience for these maps: the upcoming self-driving cars.

 

For these autonomous vehicles, these maps won’t be an optional feature but a requirement. And this produces huge profit potential for companies providing such maps as it is possible that a subscription model will be used. This can bring billions of dollars in revenues, but will take time before it happens.

 

The issue here is that developing such detailed and real-time maps will take lots of time and efforts.

 

Google is among the many companies working on developing these maps. No wonder, Google already has lots of experience in this area. When it comes to automakers, Ford is working on developing its own maps, while General Motors decided to use a third-party provider.

 

Other automakers such as BMW, Volkswagen, and Nissan have signed deals with Mobileye to deliver maps at the beginning of 2018. Not long ago, Mobileye was acquired by Intel for $15 billion.

 

Would consumers be happy with another subscription service? That is yet to be seen, but these self-driving vehicles certainly will have their own appeal to the masses.

Is It Back to 1999 for Tech Giants?

Back in 1999, high-tech companies such as Cisco, Oracle, Microsoft, Intel, Nokia, and Lucent were investor darlings. But then came the tech bust. Now, the NASDAQ has recovered and tech stocks are in demand again. Now, however the BIG 5 are Facebook, Amazon, Apple, Microsoft (still), and Alphabet (a holding company for Google).

 

The specific businesses these companies are in are quite different, though. For example, Amazon is a champion on online marketing with a stock price around $1,000 and a market capitalization approaching half a trillion dollars. Facebook, a company that didn’t even exist back in 1999, is a social media giant with a market value only a bit lower than that of Amazon. And here comes omnipresent and omniscient Google, a company with with a market value of $650 billion.

 

Lately, the stock prices of these companies plunged after Goldman Sachs questioned their valuations, CNN reports. According to Robert Boroujerdi, Goldman Sachs analyst, the tech giants are cheaper than their counterparts from 1999. But he is concerned that these companies aren’t as profitable.

 

“The recent run in large-cap tech stocks has evoked memories for some investors of the last euphoric NASDAQ run,” he claimed.

 

After this announcement, shares of Amazon fell 4 percent, while other major tech giants including Amazon, Facebook, and Alphabet went down 2-3 percent. These shares are still up quite a lot since the beginning of this year. One reason is the post-election rally, the other is strong earnings growth. The question is whether this growth can be sustained. This, indeed, may be difficult to do for companies with already large presence in the market and huge valuations.

What Beacons Are and Some Digital Marketing Talk

http://www.businessinsider.com/the-medical-field-is-ripe-for-automation-2017-4 – From reddit.com/r/technology

 

Online marketing is changing literally every day. Innovation is by far the heaviest driver of change and success in online marketing. Beacons, or small radio transmitters, are marketing tools that send out info when another phone is nearby. Mobile apps decode the information sent out and send certain messages to the consumer. For example, if there is a clothing store with a type of clothing 21-35 year olds are likely to enjoy wearing and it is having trouble selling, the beacons will send out marketing promos with that specific type of clothing to those between 21-35 years of age, or whatever demographic or group they categorize users by.

 

Beacons are very popular and used by top notch companies such as Rite Aid, Macy’s, and Target. Beacons are an effective way to send out marketing, advertorial, and promotional material to browsers because it customizes messages based on where you are in that store. These small devices are truly a digital marketing wonder and are expected to continue rapid growth in coming years.

 

Marketing automation is a large drive of digital marketing because it takes less time of employees and makes mistakes far less often than humans do. Automation and innovation, as we see with beacons, are two popular ways learning.

 

Things need to be quick, speedy, and not last too long in regards to marketing because peoples’ attention spans today are shorter than they ever have been, especially in respect to consuming media. Making sure your media will not lose the interest of visitors in the first few seconds is crucial to succeeding in digital marketing on the Internet.

 

Digital marketing comes in many shapes and sizes. This upcoming type of marketing is necessary to get ahead as a marketing firm on the Internet in today’s world.

 

Google to Track Consumers More Closely

How far can e-commerce sites go when it comes to consumer privacy? It seems quite far, especially when it comes to giants such as Google or Facebook. As CNN Money portrays, Google will soon know if a consumer reacted to an online ad with an in-store purchase.

 

Basically, the new Google app can tell if a consumer clicked on an ad and then used a debit or credit card to buy an advertised item at a store. Google now works with card companies and matches online identities with in-store transactions.

 

Google seeks to protect personal privacy, or so they say. Google doesn’t see encrypted data with payment information, or a person’s name and a specific purchase. Instead, the matches are made on an aggregate basis. So, Google can better tell advertisers how their ads turned into sales.

 

There is an option to opt out by logging out of Google Account before searching. But, Google never asks if consumers want to opt in. It appears this is designed to benefit the e-commerce giant with increased revenues without any apparent benefits for the consumers.

 

In the past, and even now, Google has been criticized for arbitrarily banning digital publishers from Google Ads without disclosing a reason, while confiscating earned advertising revenue. To clarify, let’s say a site runs Google Ads, accumulates $800 in ad revenue, and Google comes in and bans the site from ability to run ads, all while confiscating accumulated revenue and without explaining why.

 

Now it looks Google will get access to highly personal data. The question is: Hasn’t Google been given way too much leeway?

 

The True Power of Facebook

Facebook is among the most powerful organizations in the world, claims BBC News in a recent article. First of all, Facebook has more users than there are people in China, so if it were a country, it would be the biggest one in the world in terms of population. And also the most informed one.

 

Whenever we like a page on Facebook, share, or post something, the powerful algorithms of the social media giant get to know each person very well. Facebook knows our age, ethnicity, where we live, where we traveled, our sexual orientation, political affiliation, social class, and much, much more. If it were a totalitarian state, it would have the best information about its citizen ever in the history of the human kind.

 

With information we voluntarily share on Facebook it is possible to create visual maps and flow charts that will determine who we are with great accuracy. This is great from advertiser’s perspective as targeting becomes easy.

 

There are so many ways to exploit this data from a business perspective. It could also be easy from a political one. In the past, Facebook has been accused of favoring liberal media at the expense of conservatives.

 

Facebook isn’t the only social media company exploiting our personal data for commercial gain. In fact, most social media sites seek to do it to a lesser or larger degree. Google is another online giant seeking to utilize consumer data to gain advertising revenue. Amazon does that as well.

 

There are privacy concerns, but it is us who share our private data voluntarily. So, next time be careful about what you share or like online.

 

Amazon Goes Bricks-and-Mortal

Amazon started as an online bookstore. After driving many booksellers out of business, Amazon expanded into other areas such as online retail, and now is driving major retailers out of business. The e-commerce giant is also entering media market with its own subscription channels.

 

Now, to the surprise of some, Amazon has opened a brick-and-mortal bookstore in New York City, CNN Money reports. This isn’t entirely new for Amazon. Although, this is the first store in NYC, it is the seventh overall.

 

The giant store is located at the Time Warner Center in Manhattan. At present, it carries 3,000 titles as well as Amazon’s gadgets such as Kindle and Echo.

 

Under each book there’s a display containing a number of stars a book received on Amazon plus the number of reviews. The books don’t have a price tag as it is different for Amazon Prime members and non-members. Shoppers with Prime app can scan the book to see its price, while others pay the listed price on the back of the book.

 

The way the store is organized differs from traditional booksellers. For example, there are different sections such as the ones that contain Kindle books which readers finish within three days. In addition, there are recommendations just like those found online.

 

As it looks now, Amazon is taking over the retail space. Meanwhile, Amazon’s long-term shareholders have been rewarded quite well. In the past decade, the share price has risen 12 times, and now a single share price approaches an astounding $1,000. The combination of online and bricks-and-mortal bookstore model could also be transferred by Amazon to other retail sectors.

 

How to Take Advantage of Slow Online Business

If you have a business or company, you know that things aren’t going strong all of the time. There will inevitably be slow times in your business, and that’s okay. Everyone who owns a business experiences this. With that being said, you shouldn’t just stop doing anything to help your business along when it slows down. There are some definite things that you can do during this time that will help you in the future when things pick back up again.

First, start networking. You need to get in touch with others who are interested in your business or who work in the same business as you. These may be people that you knew in high school or college, or they may be people that you’ve worked with in the past, or they may be people that you have only heard about. There’s no harm in reaching out to them to see if they are interested in connecting with you on a business level.

Next, you can do some marketing. Naturally, as the business owner, you know how important social media and advertising are in general. But it can be difficult to keep up with these things when business is at its busiest. That means that it’s a great thing to work on when business slows down. Start uploading more to social media and connecting with your current or future clients and customers. You might improve the look of your website or consider starting up a discount program or sale to entice more clients and customers to buy your products or services.

Finally, if you have been run into the ground with busyness lately and this is your first respite in a long time, take a break. Taking a much deserved break when you need it can actually help your business grow because it will give you time to incubate some new ideas and get away from the hustle and bustle for a while.

Is The Car Market Ready For Carvana?

Carvana is an online business that reflects a solid online marketing concept. The site deals with buying and selling cars. Although the need to purchase vehicles is embodied by millions of customers, the number of online hubs for buying and selling cars is hardly crowded.

Maybe the reason it is not crowded is because the interest level in this type of business model is low. Carvana has suffered a huge loss after debuting as an IPO. Carvana lost a massive 26% of its stock value on its very first day. The IPO opened at $15 per share and ended up being worth only $11.10 when the trading day closed. Yes, this is only the first day but it was a pretty bad first day.

Carvana’s concept is relatively simple. Buyers can purchase a used vehicle online without ever having to go to a lot or dealing with sales personnel. Better yet, Carvana promotes door-to-door delivery. The car is dropped off at the buyer’s residence. The buyer also gains a week worth of test driving to make sure he/she is happy with the purchase.

The cars are not junkers either. Rental fleets comprise a significant number of vehicles, which indicates they have low mileage and are in good shape.

Sellers also get a nice benefit from the business concept. Simply listing the vehicle online removes a number of unwanted or cumbersome steps.

A brutal first day on a public stock exchange does not automatically mean Carvana is doomed to failure, but there is something about Carvana that may undermine its prognosis for success. People to like to check out a car in person before making a buy. Ordering a book online is no-risk. Buying a car online, well, this is a little trickier. Carvana may not be able to overcome this hurdle.

Amazon Opts for New Advertising Approaches

Amazon recently put forth a rather startling announcement. The online giant has stated a greater emphasis is going to be placed on advertisement in the near future. What makes this assessment so startling? Those who do not follow in business endeavors of Amazon may have been under the impression that the company was heavily invested in advertising ventures already. Granted, a decent investment in advertising is consistently expended each and every year. Advertisements, however, never been the major priority with Amazon as most would assume.

A few changes are on the horizon with Amazon. For one, the company is slated to institute more “targeted recommendations” for its consumers. The purpose of doing so would be to direct buyers towards merchandise they would be most interested in purchasing. Amazon obviously would gain improved sales if this type of marketing strategy was effectively instituted.

Highly interesting is the concept of Amazon Video Ads (AVA). As one would rightfully assume, these ads are video commercials published within the maze of Amazon’s website. The presence of a strong promotional video can tremendously assist in moving sales on the site. Curiously, Amazon did not exactly hype the arrival of the video ads. Maybe the company was not entirely sold the notion that video advertisements would be welcomed by those browsing the colossal website. Hard to see why the advertisements would not work or why Amazon would downplay their presence.

Amazon seems to be a company that is comfortable in the notion that the names sells itself. So many millions of people purchase from Amazon that heavy investments in advertising have not been a priority. All that seems to be changing. What is motivating the change remains to be seen. Maybe the drastic decline of the traditional retail sector may herald Amazon accessing new customers. A new marketing approach may be required to grab these customers.

How to Start Making Money With Your Blog Website

Whether you are starting a blog or creating a website to sell a product or service, website creation should have an end goal of making money.

Many people can make money by blogging about a niche industry. For example, you might know a lot about lawn care. You can create a website or blog that is all about how to care for your lawn in the best ways possible. Naturally, you should hope to make money from this blog.

Others create websites so that they can sell a product or service that they have created and cultivated. Again, making money from this website should be your ultimate goal if this is the case for you.

Fortunately, both of these goals can be easily met if you only know how to make money from your website. The following tips will help you do just that.

Start selling ad space

The first thing that you’ll need to do to make money on your blog is to start selling ad space. You can sell directly to marketers, or you can sell directly to other businesses that are hoping to promote their products or services. For example, if you were to create a blog website about lawn care, you may want to talk to lawn care fertilizer companies about selling ad space for them. People who visit your blog will be interested in lawn care, and they may decide to click on an ad for fertilizer while they’re there.

Start selling your own products

If you’re not selling your own products or services already, consider doing so. This is another great way to make money from your blog or site. Even if you are only a writer, you can sell e-books, programs and other copy material to those who visit your site.

By doing both of these things, you’ll start to see money coming in right away from your site.