Category Archives: Online Marketing

Presidential Campaign Online Marketing

Barack Obama, President of the United States of America, has held this powerful position for nearly eight full years now. As many may remember, this election was of great significance because Obama’s election meant change for the world as the first African American reigned in position of President. Obama knew that he had to work diligently to score the votes of the citizens of the U.S. used each and every opportunity to present his case to the public. Online marketing was one of the beneficial techniques used during his campaign days.

 

 

Donald Trump and Hillary Clinton are the 2016 Presidential nominees, and as each candidate attempts to gain the vote of each American citizen in order to gain this powerful position, they’re also heeding in the direction of President Obama and using online marketing to help them with that task. With so many people online these days there is little wonder why online marketing is one of the top techniques used by Presidential candidates.

 

 

A few online marketing statistics:

 

 

  • More than three million businesses and individuals use Facebook to reach customers new and old. There are approximately 750 million people using Facebook each month.
  • Content marketing provides three times the number of leads as traditional marketing techniques.
  • Email marketing is still one of the most preferred methods of communication for customers.
  • Approximately 93% of all individuals base their decisions off of information they’ve learned from social media platforms, particularly Facebook.
  • The key to capturing a customer, or in the case of an election a voter, is to capture their information the minute they visit the website. In the 2008 election, Obama’s homepage immediately requested a name and email address, and even offered a free bumper sticker upon request. That’s a score for double marketing in one, Mr. Obama’s team!

 

Online marketing works, even if you’re running for a position like President of the United States. President Obama’s campaign stands as one of the most successful in online marketing history. Both Presidential candidates can learn quite a bit by following in the footsteps of our current leader.

 

Taking On An Industry With Online Marketing

When it comes to business, one is always going to take on an industry. Therefore, it is important to decide on the desired industry. It has to be something that one is passionate about. While some people may have one passion that drives him throughout their whole life. There are others who may have a lot of different passions. For instance, there is one person that has decided that she wants to take on the fashion industry. She is not only wanting to provide some of the best styles for the customers, but also some better working conditions for people that are providing the clothing.

 

Whatever industry that one decides on, it is important to do marketing. Some of the easiest ways to market a company is online. Marketers could use a lot of media in order to get the marketing. Among the common ways to market a business is through social media. Social media is one of the easiest ways to spread awareness about a company. Also, social media profiles tend to rank highly on search engines. As a result, people do not need to worry too much about search engine optimization. As long as the website and all of the social media platforms are regularly updated, there will be a steady growth of customers.

 

For instance, with the woman running the business called Arrowroot, she had to figure out the issue on how to market and spread awareness of her business. Fortunately, her husband was available to provide the marketing and the financial aspects of the business. Therefore, more customers are learning about the company. When it comes to online marketing, a lot of it is like the traditional style of marketing. It involves making a lot of announcements and reaching out to people so that awareness of a brand will be spread.

 

Marketing Bikinis On LinkedIn: The Genius Of Candace Galek

Candace Galek, CEO of Bikini Luxe, took a small online retail business that she operated off her small dining room to a major player in the swimsuit industry with innovative marketing techniques, which she attributes to her need to market her startup on a budget. Utilizing influencer marketing, Galek worked with her “super fans” as she calls them to promote her brand and increase consumer engagement.

 

However, Bikini Luxe’s success can be attributed to Galek’s social media marketing on LinkedIn. While not the social media platform that comes to mind for a bikini startup, galek used LinkedIn to show a woman’s derriere in a bikini bottom while asking fellow LinkedIn users if it was appropriate. The support and outrage got Galek noticed, which was her goal; her account was even taken down temporarily, before being reinstated.

 

As a model from sunny Miami, Florida, Galek was used to photoshoots clad in swimwear, nevertheless, she decided that she would rather sell bikinis, rather than model them. Even at a young age, Galek knew she would be an entrepreneur, at and age 29, she’s made her dream come true. With over 500,000 followers on multiple social media channels, including Pinterest, Galek is considered a savvy marketer as well, so much so that she been featured in Forbes and asked to write for Inc. Magazine. Her goal is to build Bikini Luxe into the largest resortwear and designer swimwear brand in the world, and with her impressive marketing skills, she just may do so.

 

Building Your Business with Online Marketing

The world of business is changing fast. For a long time, online presence has been a preserve for freelancers and developers. Today, anyone who is passionate about what he or she is doing and wants to reap real benefits from it must make use of the internet. However, having a website or a blog is not enough to make your online presence felt—you must go the extra mile.

 

Remember, there are probably millions of people selling the same products as you in the online market. Even when you offer the best of all the products up for sale, you may still score low when it comes to making the actual sales. In short, the success of your business will largely depend on your efforts in trying to stand out of the pack.

 

Make the First Impression Attractive and Memorable

 

Before visitors to your website click on the products on sale, they will have already made up their mind about the kind of business they will be dealing with from the first impression. According to digg.com, your logo is likely to be the first feature that catches the visitor’s eye, and it would be a big blow to the business if it’s neglected. Do your best to make sure that it delivers exactly the kind of impression you would like to create about the business. In addition, don’t forget to make the taglines informative and attractive enough to leave a lasting impression on the visitors.

 

Creating the Portfolio

 

Many people think they know everything they need to create a portfolio of their business. While the work may be of high enough quality, there are the little things that could make all the difference. For instance, outlining the goals of the business and achievements through customer testimonials is superb way of making your website stand out.

 

Navigation

 

If visitors find any difficulty getting at what they wanted, they’ll be most likely clicking off the page in the next one and straight into your competitor’s arms. Therefore, make sure that finding ones way around the website is as easy as possible. In the same breath, details about your products should be available with a simple click.

 

The use of the internet is one of the greatest ways of keeping in touch with your customers. Due its global appeal, it’s provides the best opportunities for business growth since the customer base is unlimited. Additionally, creating a business website is a splendid means of building a lasting bond of trust and friendship with customers, both local and global.

Reasons Why Online Interaction Platforms Are Dropping The “Social” Tag

About four years ago, many marketing agencies developed because of the explosion of social media. However, the same marketing companies did not want to be identified as purely “social” practitioners and said that they had grown beyond that. Recently, social media platforms have adopted a similar mindset. Several social networking sites are shrugging off the “social” tag. Snapchat recently announced that it is now a “camera company” because of the introduction of its video-recording sunglasses called Spectacles. During press meetings, the California-based company has tried to drop the tag when making its announcements.

 

Twitter has also tried to distant itself from the idea that it is a social site company. At the Advertising Week, Adam Bain mentioned that his firm had moved its mobile app listing from the social section to the news category in Apple’s App Store. He added that his team witnessed increased downloads of the app almost immediately.

 

Similar sentiments were echoed by Facebook’s Chief Operating Officer during a press conference in September. Sheryl Sandberg said that it had been long since the company was branded a social network site. There are certainly commercial reasons why most companies are suddenly joining the anti-social wagon. Scott Linzer of Organic Media stated that most of the social companies are working to diversify their portfolio and offer more in the spirit of innovation. Linzer continued by saying that Organic Media was trying to educate brands on how social media has continually collaborated in most forms of communications.

 

It is hard for an upcoming social media company to brand itself social after observing what has recently happened to Twitter. David Deal said that every enterprise that describes itself as social will always operate under the shadow of Facebook. Nick Cicero, CEO of Snapchat, stated that social media and social networks had undergone an evolution. Cicero added that the companies had to define themselves in a different way because of the evolution. Moreover, the Chief Marketing Officer of Ello said that his firm is not a social media company. He stated that they are a brand that puts creators first.

Most Online Ads Don’t Reach Targets

When it comes to younger demographics and mobile devices, online ads are not reaching their targets. Nielson’s Digital Ad Rating Service’s reports indicate that “Forty-four percent of online ad campaigns aimed at 18 to 34-year olds” were successful. The rest went sight unseen.

 

The reasons for this lack of engagement can be chalked up to several issues. First, young people may not have enough buying history or consistent interests that would allow marketers to determine which niche or special interest platform they would find appealing. Not knowing where your online audience gathers makes ad placement difficult. Additionally, mobile is still a relatively new environment and one in which marketers are still finding their place. Mobile apps like Snapchat and Instagram are used by younger demographics, who are tech savvy and know how to block ads. The platforms on which the younger demographic gathers choose to limit traditional online ads in favor of influencer marketing, a less invasive form of advertising. Nielson didn’t measure the rate at which young people receive product promotions through influencers on social media platforms. Accounting for this kind of ad delivery might skew the numbers, resulting in a more realistic report.

 

While desktop ads and ads meant for the 35 to 64-year old demographic have a 54 percent rate of reaching their target, these ads are less personal. Younger consumers are growing accustomed to personalized ads. As Nielson’s marketing effectiveness director for the UK and Ireland told CNBC, mobile platforms “are superior in reaching narrower audiences.”

Business Opportunities Through Creation Of Debt Management Software

Every problem in the society comes with a solution that acts as a business opportunity. There has been an increase in consumer debt across the globe. Currently, Canada tops the list of households with the highest debt-to-income ratio (DTI). Sweden is the leading country in Europe with the highest debt-to-income ratio. Experts claim that higher DTI ratio makes borrowers less likely to repay their loans in the future.

 

The effects of personal debt extend beyond the financial scope. People with debt problems usually experience health issues. Moreover, most marriages are ruined because of financial limitations. The effects of debts are more severe than what we see on our monthly statements. The good news is that developers have come up with debt reduction software.

 

Mint is among the most popular personal finance management software applications. Many users use the software to plan their way out of debt. Its customer base has grown to 1.5 million in the last two years. Intuit purchased Mint for $170 million. Debt management applications help the users in budgeting. Most of the software provide “what if” scenarios to the users. Therefore, the users can check different payment strategies and their possible outcomes.

 

Debt management applications also assist in budget creation. Most people who get out of debt do so with the help of a budget. The developers create the software with a budget creation feature to assist the users to manage their debts. Some applications also provide credit score of the user and generate reports.

 

How Artificial Intelligence and Online Marketing Will Team Up in 2017

The use of artificial intelligence in online marketing campaigns should not surprise anyone. The negative image that Hollywood has created about AI being the evil force powering Skynet and the Terminator does not apply in marketing; if anything, the use of AI for promotional purposes will be a major benefit for business owners in 2017.

 

One of the most promising AI marketing developments in 2017 will be the expansion of what is known as visual search. The current model of online marketing consists of showing prospective buyers images of items they can purchase directly. Visual search makes this process more flexible; for example, a woman interested in an outfit she sees while checking her Instagram feed could let an AI search bot look for it across the internet.

 

Voice search is even more promising because tech giants such as Google and Microsoft have been working diligently on the improvement of their virtual assistants. Through the process of machine learning, the Google Now and Microsoft Cortana assistants are getting better at listening to search queries; in fact, the AI that powers these assistants will soon be able to detect and analyze tone of voice to improve search engine results.

 

Psychographic targeting is another trend developing in the world of AI marketing. Starting in 2017, a British advertising firm will incorporate IBM Watson technology to look into the motivations and personality traits of women who prefer certain types of makeup. This development will combine machine learning with linguistic analysis.

 

 

Three Online Marketing Trends That Ruled 2016

It is not uncommon for new trends to emerge during the year in the online marketing world. Technology and consumer trends are the two forces that drive the direction of the virtual market. Let’s take a close look at three of the most popular online marketing trends of 2016.

 

Apps

 

Apps (Applications) aren’t new, but they continue to gain more popularity as time progresses. Some experts strongly believe that apps will replace traditional websites in the future. Google’s App Streaming service gives consumers an opportunity to try certain apps without downloading them to their cell phone. It is also worth mentioning that well-known social media platforms are working hard at giving their users quality app-based experiences.

 

Personalization

 

Top technology and content marketers are now starting to understand the value of personalization when it comes to proper content distribution and user adoption. Online giants like Google and Facebook are releasing tons of audience targeting features. This helps savvy advertisers and content publishers establish a strong relationship with their targeted audience.

 

Diversification with Marketing Strategies

 

Marketers are now finding it very difficult to secure conversions with one marketing strategy. Each marketing strategy has advantages and disadvantages. For example, Search Engine Optimization can provide positive results, but technological advances can hurt marketers in the search engine rankings. Marketers are now adding more sound marketing strategies to their arsenal.

 

New trends in the online marketing world will continue to take place over time. Consumers and technological advances will always control the virtual market.

 

Top 3 Online Marketing Trends Of 2016

Online marketing is a rapidly changing discipline and any successful marketer needs to keep up on the latest strategies and trends in the marketplace. In order to determine what trends will be dominant in 2017, it may help to look back at what was popular this year.

 

The following online marketing trends defined 2016 and could well influence the year to come.

 

  1. Personalization

The power of personalization has not been lost on content marketers. They have harnessed the targeting power of Facebook and Google to get the right message in front of the right consumer at the right time.

 

Advertisers and publishers are using personalization to leverage opportunities connect and persuade their target audience. Going forward, personalization will allow advertisers to micro-target smaller and smaller niches and dominate them.

 

  1. Automation

Marketers are also using automation software to do a lot of the heavy lifting when it comes to online advertising and content marketing. Marketing platforms like Google AdWords and Hootsuite are adding more automation function to help marketers get their message out and ring up more sales.

 

  1. Reviews And Testimonials

The way consumers are making buying decisions are changing rapidly. They are seeking out product reviews and testimonials in order to gather information before making a buying decision. They look at Yelp! before deciding on eating at a local restaurant. They watch product review videos on YouTube before placing their order.

 

Marketers will now have to make sure they have a solid batch of reviews and [postive rating in order to convince customers to buy from them.

 

These trends will most likely continue in the coming year and those marketer that master them will succeed.