Category Archives: Online Marketing

How to Take Advantage of Slow Online Business

If you have a business or company, you know that things aren’t going strong all of the time. There will inevitably be slow times in your business, and that’s okay. Everyone who owns a business experiences this. With that being said, you shouldn’t just stop doing anything to help your business along when it slows down. There are some definite things that you can do during this time that will help you in the future when things pick back up again.

First, start networking. You need to get in touch with others who are interested in your business or who work in the same business as you. These may be people that you knew in high school or college, or they may be people that you’ve worked with in the past, or they may be people that you have only heard about. There’s no harm in reaching out to them to see if they are interested in connecting with you on a business level.

Next, you can do some marketing. Naturally, as the business owner, you know how important social media and advertising are in general. But it can be difficult to keep up with these things when business is at its busiest. That means that it’s a great thing to work on when business slows down. Start uploading more to social media and connecting with your current or future clients and customers. You might improve the look of your website or consider starting up a discount program or sale to entice more clients and customers to buy your products or services.

Finally, if you have been run into the ground with busyness lately and this is your first respite in a long time, take a break. Taking a much deserved break when you need it can actually help your business grow because it will give you time to incubate some new ideas and get away from the hustle and bustle for a while.

Is The Car Market Ready For Carvana?

Carvana is an online business that reflects a solid online marketing concept. The site deals with buying and selling cars. Although the need to purchase vehicles is embodied by millions of customers, the number of online hubs for buying and selling cars is hardly crowded.

Maybe the reason it is not crowded is because the interest level in this type of business model is low. Carvana has suffered a huge loss after debuting as an IPO. Carvana lost a massive 26% of its stock value on its very first day. The IPO opened at $15 per share and ended up being worth only $11.10 when the trading day closed. Yes, this is only the first day but it was a pretty bad first day.

Carvana’s concept is relatively simple. Buyers can purchase a used vehicle online without ever having to go to a lot or dealing with sales personnel. Better yet, Carvana promotes door-to-door delivery. The car is dropped off at the buyer’s residence. The buyer also gains a week worth of test driving to make sure he/she is happy with the purchase.

The cars are not junkers either. Rental fleets comprise a significant number of vehicles, which indicates they have low mileage and are in good shape.

Sellers also get a nice benefit from the business concept. Simply listing the vehicle online removes a number of unwanted or cumbersome steps.

A brutal first day on a public stock exchange does not automatically mean Carvana is doomed to failure, but there is something about Carvana that may undermine its prognosis for success. People to like to check out a car in person before making a buy. Ordering a book online is no-risk. Buying a car online, well, this is a little trickier. Carvana may not be able to overcome this hurdle.

Amazon Opts for New Advertising Approaches

Amazon recently put forth a rather startling announcement. The online giant has stated a greater emphasis is going to be placed on advertisement in the near future. What makes this assessment so startling? Those who do not follow in business endeavors of Amazon may have been under the impression that the company was heavily invested in advertising ventures already. Granted, a decent investment in advertising is consistently expended each and every year. Advertisements, however, never been the major priority with Amazon as most would assume.

A few changes are on the horizon with Amazon. For one, the company is slated to institute more “targeted recommendations” for its consumers. The purpose of doing so would be to direct buyers towards merchandise they would be most interested in purchasing. Amazon obviously would gain improved sales if this type of marketing strategy was effectively instituted.

Highly interesting is the concept of Amazon Video Ads (AVA). As one would rightfully assume, these ads are video commercials published within the maze of Amazon’s website. The presence of a strong promotional video can tremendously assist in moving sales on the site. Curiously, Amazon did not exactly hype the arrival of the video ads. Maybe the company was not entirely sold the notion that video advertisements would be welcomed by those browsing the colossal website. Hard to see why the advertisements would not work or why Amazon would downplay their presence.

Amazon seems to be a company that is comfortable in the notion that the names sells itself. So many millions of people purchase from Amazon that heavy investments in advertising have not been a priority. All that seems to be changing. What is motivating the change remains to be seen. Maybe the drastic decline of the traditional retail sector may herald Amazon accessing new customers. A new marketing approach may be required to grab these customers.

How to Start Making Money With Your Blog Website

Whether you are starting a blog or creating a website to sell a product or service, website creation should have an end goal of making money.

Many people can make money by blogging about a niche industry. For example, you might know a lot about lawn care. You can create a website or blog that is all about how to care for your lawn in the best ways possible. Naturally, you should hope to make money from this blog.

Others create websites so that they can sell a product or service that they have created and cultivated. Again, making money from this website should be your ultimate goal if this is the case for you.

Fortunately, both of these goals can be easily met if you only know how to make money from your website. The following tips will help you do just that.

Start selling ad space

The first thing that you’ll need to do to make money on your blog is to start selling ad space. You can sell directly to marketers, or you can sell directly to other businesses that are hoping to promote their products or services. For example, if you were to create a blog website about lawn care, you may want to talk to lawn care fertilizer companies about selling ad space for them. People who visit your blog will be interested in lawn care, and they may decide to click on an ad for fertilizer while they’re there.

Start selling your own products

If you’re not selling your own products or services already, consider doing so. This is another great way to make money from your blog or site. Even if you are only a writer, you can sell e-books, programs and other copy material to those who visit your site.

By doing both of these things, you’ll start to see money coming in right away from your site.

Online Marketing Will be Defined by Mobile Voice Search

At the recent 2017 Mobile World Congress in Barcelona, more than 108,000 attendees pondered the future of personal computing, which is increasingly becoming wireless and voice activated. According to an April report published by MarTech Today, an online publication dedicated to marketing and technology, the intersection of artificial intelligence and voice search could very well define the shape of business promotion over the next few years.

Data scientists believe that internet activities these days generate hundreds of terabytes of valuable marketing intelligence that begs analyzed and extrapolated for the purpose of enhancing user experience and promoting brand awareness. Modern consumers are becoming savvier as they browse the internet and interact with brands; they are using technologies such as mobile search and virtual assistants to search for information and organize data that is relevant to their lives. It is up to brands to take advantage of these technologies, and recent surveys suggest that many companies are beginning to do so.

Voice Search on the Rise

According to statistics compiled by Search Engine Land, up to 25 percent of queries on Android devices are conducted by means of the Google voice search app, which is transitioning into the Google Assistant. In the next three years, voice search activity could represent 50 percent of the market, and tech giants such as Google are collecting data for the purpose of augmenting their artificial intelligence algorithms.

Google is finding out that voice search queries tend to be very much on topic, which means that internet searchers are more likely to appreciate rich answers. This is what brands need to pay close attention to as they should be optimizing their content and online properties with the goal of dominating the search engine results page and increasing the likelihood of appearing as a featured rich answers elected by Google.

Investing in Outdated Marketing Resources May Be a Costly Misstep

Finding ways to effectively promote a business may be of paramount importance when it comes to attracting and acquiring new customers or clients. While conventional advertising and promotional efforts may still have a role to play, businesses that invest in outdated marketing resources at the expense of digital marketing solutions could end up missing out on a great deal. Learning more about the latest marketing trends and formulating a strategy that will net superior results is often a critical concern for businesses that wish to remain competitive in today’s increasingly crowded marketplace.

Limitations of Conventional Promotional Efforts

The limitations associated with a marketing strategy that may be too old-fashioned or conservative are often far more serious than many businesses might expect. While tools like physical signage or opportunities to use print-based media in order to promote a business may still have a role to play, outdated advertising resources typically lack the greater focus, superior versatility and lower price-point of their digital counterparts. Smaller businesses and new startups that may have only limited financial resources to work with would do well to invest in a marketing strategy that will be able to produce results without placing unnecessary strain on operational costs.

Crafting the Right Advertising Strategy

Effective marketing strategies commonly draw upon a range of different resources. Ignoring the potential benefits that social-media marketing or mobile application development may provide could find businesses struggling just to maintain their existing customer base. Organizations that fail to keep up with the times may quickly find themselves unable to attract the clients, customers and business opportunities they need in order to remain profitable. The latest resources, promotional tools and other new innovations that are helping to shape the world of digital marketing may soon become assets that no business will be able to afford being without.

Online Marketing Trends That Are Dominating 2017

The marketing sector is dominated by those with the foresight to plan ahead, expect changes and embrace trends before competitors do. It is, therefore, best to take note of how the industry is changing to continue to be competitive in your sector. From the changes in artificial intelligence to the evolution of instant communications, here are some of the common social and marketing trends of 2017 to incorporate in your enterprise.

1. New Products Roll in from Brand Revolution

Consumers, through social media, play a vital role in the marketing sector since they share their requirements and priorities via purchasing choices and direct feedback. This way, brands continue to become increasingly aware of the needs and preferences of their customers. Consumer-facing brands, therefore, get to shape their product or service offering around the most recent lifestyle trends.

2. The Future Is Brighter with Artificial Intelligence Solutions

Brands will increasingly use AI to offer their customers a helping hand. This current trend identifies appropriate artificial intelligence tools as a way for customers to navigate today’s complex world. From high-end applications, providing virtual buying assistants to creating customized shopping experiences, this transformative technology is on the way, in a big way.

3. Mobile Devices Enhance On-the-Go Consumerism

Nowadays, many people have their mobile devices tethered to their sides. The devices offer smarter, faster and more intuitive data, making them more ingrained into our daily routine and connected culture. This significantly affects consumers at the point of purchase.

Over time, mobile devices will become consumer’s most valuable shopping partner since shoppers check them for recommendations and fact-checking.

4. Influencer Marketing

Many companies now recognize Influencer Marketing as the industry’s major brand strategy. With some brands pulling stunts like providing discounts for positive reviews and posting fake comments, using established influencers is probably the most trusted form of spreading the word about your products or services.

5. Consumer Resentment of Intrusive Marketing Increases

Customers don’t want to be bothered with banner ads, pop-ups, and other disruptive brand messages. Today’s consumers dislike brands that aggressively push their way into social media feeds whether through Tweets, Promoted Pins or Facebook.

It is important that you be aware of the latest trends to stay competitive in your sector. Also, be sure not to dive headlong into them but research them carefully and strategize how to incorporate them into your marketing strategy.

Potential Expansions for Online Marketing

Marketing your business online has become a necessity for all businesses, regardless of what industry you operate in. While it has become commonplace for businesses to use marketing ads on popular websites and social media, online marketing is poised for significant changes in years to come. A recent article online (http://www.forbes.com/sites/jaysondemers/2016/08/15/7-new-technologies-shaping-online-marketing-for-the-better-we-hope/#299f6dda2430) has identified several ways that the online marketing industry could change considerably in years to come through various marketing platforms.

One way that online marketing will change is through augmented reality programs. Augmented reality applications were given a major boost this summer with the massive popularity of the Pokémon Go application. Augmented reality will likely continue to grow in the future and will allow for businesses to place marketing ads in the augmented reality universe.

Similar to augmented reality; virtual reality universes also pose significant potential for online marketing. The virtual reality worlds established will likely gain the majority of its revenue from advertisements placed strategically in the world. While this technology is still growing, it will likely have a major presence in the next few years.

The third platform that will have a major impact on the online marketing industry is machine-learning algorithms. Machine learning algorithms are vey intelligent algorithms that will personalize advertisements to each user. These are already used on Google, Yahoo, and other major search engines, but the use is only going to continue to grow in the future as they become more intelligent. These will also likely become more predictive and will have a greater impact on new products and services that a consumer will buy.

While personal assistants have typically been reserved for the wealth and senior executives, virtual assistants are gaining more and more popularity. Virtual assistants will be used to keep track of your calendar, give you notifications of errands, help you with daily tasks, and even provide you with suggestions for purchases. In the coming years, businesses will be able to market and advertise through these virtual assistants, which will give businesses to provide suggestions directly to the consumer.

Building Your Business with Online Marketing

The world of business is changing fast. For a long time, online presence has been a preserve for freelancers and developers. Today, anyone who is passionate about what he or she is doing and wants to reap real benefits from it must make use of the internet. However, having a website or a blog is not enough to make your online presence felt—you must go the extra mile.

 

Remember, there are probably millions of people selling the same products as you in the online market. Even when you offer the best of all the products up for sale, you may still score low when it comes to making the actual sales. In short, the success of your business will largely depend on your efforts in trying to stand out of the pack.

 

Make the First Impression Attractive and Memorable

 

Before visitors to your website click on the products on sale, they will have already made up their mind about the kind of business they will be dealing with from the first impression. According to digg.com, your logo is likely to be the first feature that catches the visitor’s eye, and it would be a big blow to the business if it’s neglected. Do your best to make sure that it delivers exactly the kind of impression you would like to create about the business. In addition, don’t forget to make the taglines informative and attractive enough to leave a lasting impression on the visitors.

 

Creating the Portfolio

 

Many people think they know everything they need to create a portfolio of their business. While the work may be of high enough quality, there are the little things that could make all the difference. For instance, outlining the goals of the business and achievements through customer testimonials is superb way of making your website stand out.

 

Navigation

 

If visitors find any difficulty getting at what they wanted, they’ll be most likely clicking off the page in the next one and straight into your competitor’s arms. Therefore, make sure that finding ones way around the website is as easy as possible. In the same breath, details about your products should be available with a simple click.

 

The use of the internet is one of the greatest ways of keeping in touch with your customers. Due its global appeal, it’s provides the best opportunities for business growth since the customer base is unlimited. Additionally, creating a business website is a splendid means of building a lasting bond of trust and friendship with customers, both local and global.

 

Presidential Campaign Online Marketing

Barack Obama, President of the United States of America, has held this powerful position for nearly eight full years now. As many may remember, this election was of great significance because Obama’s election meant change for the world as the first African American reigned in position of President. Obama knew that he had to work diligently to score the votes of the citizens of the U.S. used each and every opportunity to present his case to the public. Online marketing was one of the beneficial techniques used during his campaign days.

 

 

Donald Trump and Hillary Clinton are the 2016 Presidential nominees, and as each candidate attempts to gain the vote of each American citizen in order to gain this powerful position, they’re also heeding in the direction of President Obama and using online marketing to help them with that task. With so many people online these days there is little wonder why online marketing is one of the top techniques used by Presidential candidates.

 

 

A few online marketing statistics:

 

 

  • More than three million businesses and individuals use Facebook to reach customers new and old. There are approximately 750 million people using Facebook each month.
  • Content marketing provides three times the number of leads as traditional marketing techniques.
  • Email marketing is still one of the most preferred methods of communication for customers.
  • Approximately 93% of all individuals base their decisions off of information they’ve learned from social media platforms, particularly Facebook.
  • The key to capturing a customer, or in the case of an election a voter, is to capture their information the minute they visit the website. In the 2008 election, Obama’s homepage immediately requested a name and email address, and even offered a free bumper sticker upon request. That’s a score for double marketing in one, Mr. Obama’s team!

 

Online marketing works, even if you’re running for a position like President of the United States. President Obama’s campaign stands as one of the most successful in online marketing history. Both Presidential candidates can learn quite a bit by following in the footsteps of our current leader.