Category Archives: Online Business

Things to do Besides Running an Online Business

One thing that online business owners understand is that running an online business and making profits is a slow process. It could take months before one sees his first amount of money. Fortunately, one can actually find other ways to earn money while he is waiting for his business to profit. The good news is that there are tons of online earning opportunities that can help with the income. Some of these opportunities can be very lucrative to the point that they replace a regular job. The only thing is that one has to be very diligent and even creative.

One thing that he can do is write for people. There are many online marketers and businesses that are looking for people that are willing to write for them. This frees up time for them to do some advertising and marketing as well as merchandising as it depends on the type of business that is being run. One of the best things about this is that it can help people build their skills as writers and give them quick money while they are waiting for their own business to take off. Another thing they can do is make writing for others their business.

The way for online businesses to take off is to use social media and other forms of marketing. One of the most important things to understand about business and marketing is that one needs to know where to meet the audience. One must also know how to engage the audience so that he can be able to profit. The best thing to do about online business is to have a plan in place so that one can benefit greatly from all of the work that goes into building the online site and the marketing efforts from various forms of media.

The Top Ways to Grow Your Online Business

If you are interested in growing your online business, there are certain steps that you can take to achieve your online business dreams. The following is a list of the top ideas that you should keep in mind for taking advantage of social media and other online marketing tactics.

Develop a social media plan

The first thing that you’ll want to do when marketing your online business is to develop a social media plan. You’ll want to get all of the top social media platforms set up. This includes Twitter, Facebook, Instagram and LinkedIn. Make sure that you’re updating these platforms on a regular basis as well. You can’t simply create your social media accounts and do nothing with them.

Make a great website

The next thing that you’ll need to do is create an awesome website. If you don’t have a large budget, you can make your own website with a website builder. Just make sure that you purchase your own domain name. You don’t want to have people going to your website at a domain name that is hard to remember and has nothing to do with your business. This usually only costs ten or twenty dollars a year, and you’ll need to pay for website hosting as well, which isn’t too expensive either.

Create excellent content

Finally, you’ll need to start creating content for your website. This is going to attract people to your business site and social media platforms, and it will encourage people to buy your services or products. You may decide to create your own content, or you can hire a professional copywriter to do this for you. If you’re not very good at writing, you may want to hire a professional.

Finally, remember that growing an online business takes time. Don’t rush this process, and instead, work slowly through the steps listed above to realize your dreams.

The Top Ways to Use Social Media for Your Online Business

If you’re a business owner, you likely already know that social media is an important part of online marketing. But you may not be aware of just how important social media is to the ultimate success of your business. The following is a list of the top ways that social media is going to grow your business if you use it well. Heed this advice, and try to implement it into your own marketing scheme!

It will help direct people to your website.

Of course, if you have a business that you are hoping to grow, you need to have a comprehensive website that is easy for anyone to use. But if no one knows that your website exists, how can people go there and buy your services or products? This is where social media comes in. By interacting with people on social media, you can drive people to your website, and they will then start buying your products and services.

It will tell people about your product or service

Once again, if you are just starting out with your business, you need to raise awareness about your product or service. Social media is a great way to do this. Not only can you release text about your products or services, but you can also use pictures, animations and videos to encourage people to visit your website and buy your product or service. It’s the perfect platform for reaching out to people and engaging them in your brand.

If you haven’t already started using social media to grow your business online, begin as soon as possible. Many successful businesses have been crafted on the Internet, and they have all reached their peak by way of social media. Don’t forget about this important tool for marketing your business!

Mobile Apps Lose Impact

Growth in the app market is slowing. TechCrunch reports that Flurry released a study on January 12 that states app growth has only increased by 11 percent over last year. Marketers looking to engage demographics through mobile apps will have to get inventive and understand the changing landscape.


Many users are concerned about a lack of privacy. They are uncomfortable with their private data being mined through social apps so they have turned to apps that seem to offer greater privacy. This could potentially explain why the personalization category, as measured by Flurry, reports a 46 percent decline in user engagement. Consumers don’t want to be tracked and they don’t want to be told what they like. They do like a few things. Apps that offer smooth mobile payments are preferential and app categories like shopping, sports and especially business and finance are seeing more users. Marketers would benefit from turning their attention from social platforms to apps that reach a specific market.


In other words, knowing where your preferred customer lives online may become less important. Instead of following your customer, let them find you by positioning your advertising and marketing on channels relevant to your industry. This old-school strategy might offer more marketing success than invading, or appearing to invade, a potential customer’s privacy.


If your business lies within an industry suited to provide app-based services, especially in the above mentioned industries that are witnessing continued growth, then it makes sense to keep your apps. First, run an audit to see how useful the app is in attracting customers and making conversions. Then, ensure the app is useful and efficient.


TechCrunch predicts marketers will mine contact lists, use email and will witness a rise in app mergers and acquisitions as well as the fading of venture capital-backed apps.

Marketing Bikinis On LinkedIn: The Genius Of Candace Galek

Candace Galek, CEO of Bikini Luxe, took a small online retail business that she operated off her small dining room to a major player in the swimsuit industry with innovative marketing techniques, which she attributes to her need to market her startup on a budget. Utilizing influencer marketing, Galek worked with her “super fans” as she calls them to promote her brand and increase consumer engagement.


However, Bikini Luxe’s success can be attributed to Galek’s social media marketing on LinkedIn. While not the social media platform that comes to mind for a bikini startup, galek used LinkedIn to show a woman’s derriere in a bikini bottom while asking fellow LinkedIn users if it was appropriate. The support and outrage got Galek noticed, which was her goal; her account was even taken down temporarily, before being reinstated.


As a model from sunny Miami, Florida, Galek was used to photoshoots clad in swimwear, nevertheless, she decided that she would rather sell bikinis, rather than model them. Even at a young age, Galek knew she would be an entrepreneur, at and age 29, she’s made her dream come true. With over 500,000 followers on multiple social media channels, including Pinterest, Galek is considered a savvy marketer as well, so much so that she been featured in Forbes and asked to write for Inc. Magazine. Her goal is to build Bikini Luxe into the largest resortwear and designer swimwear brand in the world, and with her impressive marketing skills, she just may do so.


Business Opportunities Through Creation Of Debt Management Software

Every problem in the society comes with a solution that acts as a business opportunity. There has been an increase in consumer debt across the globe. Currently, Canada tops the list of households with the highest debt-to-income ratio (DTI). Sweden is the leading country in Europe with the highest debt-to-income ratio. Experts claim that higher DTI ratio makes borrowers less likely to repay their loans in the future.


The effects of personal debt extend beyond the financial scope. People with debt problems usually experience health issues. Moreover, most marriages are ruined because of financial limitations. The effects of debts are more severe than what we see on our monthly statements. The good news is that developers have come up with debt reduction software.


Mint is among the most popular personal finance management software applications. Many users use the software to plan their way out of debt. Its customer base has grown to 1.5 million in the last two years. Intuit purchased Mint for $170 million. Debt management applications help the users in budgeting. Most of the software provide “what if” scenarios to the users. Therefore, the users can check different payment strategies and their possible outcomes.


Debt management applications also assist in budget creation. Most people who get out of debt do so with the help of a budget. The developers create the software with a budget creation feature to assist the users to manage their debts. Some applications also provide credit score of the user and generate reports.


Consumers Want Brands To Stop Sending Them Irrelevant Marketing Messages

A new study conducted across the UK shows that brands are not making the best use of technology to engage with consumers. Businesses still send irrelevant content to their customers despite the access to advanced physical and marketing channels. Approximately 59% of Britons in the study discarded an irrelevant ad in five seconds of viewing it.


Brands must, therefore, make astute and more intelligent use of marketing channels or risk wasting funds and losing sales. They need to analyze consumer behaviors carefully and use available data and technology to create customized and relevant messages.


The majority of Briton consumers dislike phone calls from companies, yet 75% of companies still reply via phone calls to connect with their clients. Marketing calls are believed to be unwelcoming and intrusive, and with the universal usage of smartphone, brands must know that this ownership isn’t an offer for a sales or marketing call. Consumers also dislike marketing text messages with 43% of Britain consumers admitting that they dislike them.


The least irritating marketing channels is direct mail. This is due to the integrity and credibility of print and the ability of consumers to read mails at leisure time. Social media is identified by respondents as another less irritating marketing channel although half see it unethical for companies to put ads in their newsfeed without their consent.


Consumers are willing to provide more personal information to get relevant content. According to the survey, 55% of the respondents are willing to offer information on interests and hobbies, 40% on their buying habits while 33% on their traveling habits.


With such statistics, organizations must take advantage of the amount of available data to help enrich their client profiles. They should also use the data to ensure quality and relevance. Companies also need to take the time to identify customer preferences and incorporate them into a solid marketing strategy.



Why Advertisers Can’t Reach Young Millennials

Third party ad blocking extensions are making it tough for online marketers to reach their target audience. Opera is the only major browser to have a built-in ad-blocking feature, although Brave, the new Android web browser is launching a new, updated version of their ad-blocking browser that is more user-friendly.


Google, a company that made more than $15 billion in advertising revenue in the first quarter of 2015, will not consider building an ad-blocking component in Chrome any time soon. Nevertheless, third party ad-blocking extensions are widely available; two-thirds of 18-24 year-old millennials use ad blockers, while only 15 percent of the population uses an ad-blocking tool.


Google’s answer to it’s users employing ad-blocking software was to help found the Coalition for Better Ads, which encourages advertisers to limit ads that disrupt the user experience. For mobile users, Google is limiting the advertisements shown, such as pop-ups, that encourage users to look for ad-blocking extensions. Ads, especially those that are delivered by Javascript, can eat up a major portion of the viewer’s monthly bandwidth allotment.


Individual sites are beginning to block users who employ ad-blockers; individuals who want to view the site are asked to pay a small monthly fee for ad-free access. Naturally, there are already adblocker-blockers that trick publishers into believing the user does not utilize ad-blocking software, allowing the user to view the website when they would otherwise be denied access.


Is Online Marketing Even Right For Your Business?

According to the Huffington Post story of whether or not online marketing is right for your small business, there are a tremendous amount of questions to understand. To make a great point, the article basically asks what it will cost you to get up to speed with your online marketing and then how does that compare to what you will receive out of your efforts as a benefit?

According to places such as Your Story, the most important thing that you can do is to get started. While you may not have the best ideas of how to go into online marketing, and you might not even be able to get things up to speed, you can most definitely have the chance to learn. There is no time like the present and the quicker that you can start to have your marketing operation start to scale up, the easier it will end up being to get everything else up to speed as well. The fact of the matter is when you look at all of the different people who are on the internet and do their business based upon search engines and what they find online.

When it comes to marketing, the one thing that you have to remember is that it can take a significant amount of time to scale up. Search engines and other blogs will be able to get picked up by the crawlers and spiders, but you also have to build over time as well as make sure your overall plan continues to be active. The fact of the matter is you can’t delay and you just have to get started today.

The Things That Are Sweeping Online Marketing Right Now Are Not What You Might Expect

Seemingly every year there is some new trend or another that takes over online marketing. This is the case because the field is so dynamic and ever-changing. As soon as one strategy starts to fade away, another one takes it place. There are some trends that have taken over this year which are new in comparison to years gone by, and some of them may just surprise you.

Wearable Technology

The future is here when it comes to wearable technology. We used to dream of the possibility of wearing something that could provide us with so much information all at one time. Now, we do not have to just dream of that possibility, it is a reality. The wearable technology put into the market by companies such as Google are helping transform the way that customers get information. It means that marketing to them via these devices is a trend that is sweeping 2016.

Marketing At Ever Step Of A Purchasing Decision

There is a great irony in the marketplace these days. It is the fact that so much more choice has made many consumers unable to make the purchasing choices that they once made in the past. This is true because those customers are simply swamped by all of the options before them and the paradox of choice dictates that it becomes easier to make no choice at all.

Thus, marketers must continue to market to customers through every step of the process. Those customers are intending to make a purchase at some point, but they require a lot more research to get to that decision. Companies ought to market to those customers at every stage of that research process.