The option of having mobile marketing is becoming clearer as more and more companies do most of their business online. Their customers have come to expect rapid returns on their investments in products and services. It is no longer a question of whether or not your business will conduct business through mobile applications. As many companies have discovered mobile marketing is here to stay.
The trend of people using their Smartphones for a variety of tasks will only increase. It is important that company managers and owners understand that the validity of their business is increasingly linked with mobile marketing. Sales and marketing personnel especially need to be able to connect with customers through mobile devices. The good news is that businesses have the options available to convert their websites so they are mobile friendly.
The best way a company can capitalize on this trend is to remember that it is all about context. The clearer your message is, the better it will be perceived by your customer. Google’s upcoming release of its mobile first indexing will rate the company’s popularity using mobile listings instead of desktop listings.
This definitely could have a great impact on your company’s return on investment. The fact is that mobile marketing has taken off to the point where many companies are abandoning the desktop listings as an inaccurate reading of customer preferences. You may also consider that the rate of mobile users compared to desktop users has created a whole new set of rules of engagement.
One of the recent rules of engagement is to connect with customers through text messages which are not easily ignored. This is an issue for those who want to opt out of targeted marketing messages, but could be a gold mine for businesses to target the right market.