If you can bare putting your phone down and refraining from playing Pokémon Go for a brief minute, you will find out just how successful this game really is, and what it has done for Nintendo as a company. Sure, you see everyone else playing; you even hear the news stories about people getting injured in their definition of the line of duty, but when you actually learn the numbers and green this game has generated, you might find the game to be more popular than you initially anticipated.
Last Wednesday, July 13, 2016, Nintendo was worth money–that is no secret. In less than a week, though, the company has skyrocketed into further stardom, and is worth over $9 billion and counting! Since the release of Pokémon Go, Nintendo stocks have risen over 40%, with 25% being in one day alone. Clearly, the numbers speak volumes of not only the game’s reputability, but the profound gratitude and happiness expressed by the game’s creators.
Of course, Pokémon originated well before the mobile application and smart phone era, but creators have disclosed that they were well prepared for this fairly advanced time. Long have they envisioned the establishment of this game, but few words could have ever prepared them to witness such abundant numbers, positive feedback, and the overall fact that they are making a fairly dark time illuminate with their creation of an outlet for millions. As the creators prepare to launch the game in Japan on July 20, 2016, numbers are expected to nearly triple.