Category Archives: Marketing

The Best Tips to Optimize Your Digital Marketing

Digital marketing is a part of successful advertising and general business marketing whether you like it or not. Most people interact digitally with their various types of technology, which means that you need to be right there with them. The following is a list of crucial digital marketing tips that will help diversify and improve your business so that you can attract as many customers and clients as possible.

Create an e-mail marketing list

The number one thing that you can do to improve your digital backing is create an e-mail marketing list. Many business owners don’t realize how important a good list of leads is for the success of their business overall.

In order to attract people to your digital marketing e-mail list, you’ll need to entice people to sign up. People aren’t just going to sign up for your e-mail list out of the blue. A good idea is to provide a pop up window when people visit your website or Facebook page. In the pop-up box, ask people to sign up for your e-mail list, and in return for them giving you your e-mail, give them something like a free e-book, a coupon for your services or products or something else.

Learn how to update your social media on a regular basis.

This should go without saying, but social media is the epicenter of all marketing and advertising. It is essential that you put most of your marketing efforts on social media on a regular basis. Update your accounts on a daily basis, and create posts that are scheduled to update on their own so that you don’t have to constantly be thinking about it

Offer useful information to clients and customers.

Finally, keep in mind that people want useful information from you as a business. They don’t only want to hear about the new products that you’re releasing next year. They want coupons, how-to tips and tricks and other valuable information that they can use to their advantage.

Try all of these tips for your digital marketing strategy. They will help you improve your business and revenues.

What You Need to Know About Marketing to Millennials

Millennials include men and women aged 18 to 35. This generation is usually categorized by a propensity for relying on digital media and the Internet, and in some ways, millennials can be considered selfless and lazy. This doesn’t apply to all of this group, but it’s important to keep in mind as you build your marketing techniques around this generation.

The reason that marketing to millennials is so important is that they make up a large chunk of the market, and they spend billions of dollars on products and services every year. With that being said, marketing to this group is much different than marketing to generation X and baby boomers, and this generation presents some unique challenges. To help with these challenges, we’ll outline some key tips below.

Offer them something useful.

First, keep in mind that millennials don’t want lectures, and they don’t want simple advertisements. They want to know what the best products and services are, but they also want useful information, tips and free stuff.

You need to take advantage of this when advertising. A great way to do this is by offering coupons and discounts to buyers who are followers of your social media. If you don’t have the option of offering coupons and discounts, you might consider offering free information. Do you have valuable techniques and tricks that others might find useful? You can offer this insider information as a way to get millennials to click on your posts and start following you on social media.

Stand for something particular.

Once upon a time, companies and businesses could be faceless. Buyers didn’t have to know the political preferences of the company owners and operators. Today, things are different, and millennials who are thinking about buying from you want to know that you stand for something that aligns with their thinking. Certain companies are great at doing this, and they regularly donate to specific charities and tout their political and ethical beliefs through social media. Like it or not, this is a good way to attract millennials to your business.

By keeping these two important lessons in mind, you’ll be able to more easily market to millennials and improve your business revenue.

Will VR Technology Change Marketing Forever?

Virtual Reality has been a topic of discussion for years, but there has been significant progress in 2016. While there is still a lot of work to be made before it becomes an established technology, now is the best time to look at the significance of VR in business and how it will affect marketing.

 

What is VR?

 

Virtual Reality is the use of computer hardware and software to create a simulated environment. Unlike conventional user interfaces, VR immerses users and enables them to interact with 3D worlds, placing them inside the experience.

 

VR technology is becoming cheaper thanks to the increase in new developments and consumer interests. This is creating a massive demand in the marketplace as well as brands that want to try out the technology.

 

Why is VR Very Effective?

 

Those with little or no experience of VR will probably wonder what all the fuss is all about. Here’s how VR is effective:

 

1) Immersive – A more visually and engaging technology is more immersive than television, social media, and mobile devices. The immersive nature of VR creates the possibility of consumers returning to your content to check out on any details they missed the first time.

 

2) Novelty – VR is the newest technology. It is cool and is something that has never been seen before. This already creates an attraction in the marketplace.

 

3) Story-basedVirtual Reality is typically rooted in storytelling. It is so natural that when a new technology emerges, it affects how stories are shared or told. You have the formula for success if you have VR as a visual medium for storytelling.

 

How Virtual Reality Is Being Used

 

The VR technology has a huge potential in marketing. Here are some of the uses of this technology:

 

  1. a) Customer Education – Involving consumers in a certain topic is surely one of the best ways to teach them. For instance, giving consumers a behind-the-scenes look at what goes on during the production process gives them a connection to the brand.

 

  1. b) Amazing experiences – You can instantly transport your clients to any scene in the world, thanks to Virtual Reality. Marriot International recently partnered with Relevant and Framestore VR Studio to take customers on virtual tours of vacation destinations like London and Hawaii. The technique was a huge success.

 

VR technology gives marketers endless, exciting and promising advancements in the marketing industry. It is a powerful technique of revolutionizing the way marketers engage with consumers, which will create a lasting effect on many businesses.

 

 

Marketing Bikinis On LinkedIn: The Genius Of Candace Galek

Candace Galek, CEO of Bikini Luxe, took a small online retail business that she operated off her small dining room to a major player in the swimsuit industry with innovative marketing techniques, which she attributes to her need to market her startup on a budget. Utilizing influencer marketing, Galek worked with her “super fans” as she calls them to promote her brand and increase consumer engagement.

 

However, Bikini Luxe’s success can be attributed to Galek’s social media marketing on LinkedIn. While not the social media platform that comes to mind for a bikini startup, galek used LinkedIn to show a woman’s derriere in a bikini bottom while asking fellow LinkedIn users if it was appropriate. The support and outrage got Galek noticed, which was her goal; her account was even taken down temporarily, before being reinstated.

 

As a model from sunny Miami, Florida, Galek was used to photoshoots clad in swimwear, nevertheless, she decided that she would rather sell bikinis, rather than model them. Even at a young age, Galek knew she would be an entrepreneur, at and age 29, she’s made her dream come true. With over 500,000 followers on multiple social media channels, including Pinterest, Galek is considered a savvy marketer as well, so much so that she been featured in Forbes and asked to write for Inc. Magazine. Her goal is to build Bikini Luxe into the largest resortwear and designer swimwear brand in the world, and with her impressive marketing skills, she just may do so.

 

Reasons Why Online Interaction Platforms Are Dropping The “Social” Tag

About four years ago, many marketing agencies developed because of the explosion of social media. However, the same marketing companies did not want to be identified as purely “social” practitioners and said that they had grown beyond that. Recently, social media platforms have adopted a similar mindset. Several social networking sites are shrugging off the “social” tag. Snapchat recently announced that it is now a “camera company” because of the introduction of its video-recording sunglasses called Spectacles. During press meetings, the California-based company has tried to drop the tag when making its announcements.

 

Twitter has also tried to distant itself from the idea that it is a social site company. At the Advertising Week, Adam Bain mentioned that his firm had moved its mobile app listing from the social section to the news category in Apple’s App Store. He added that his team witnessed increased downloads of the app almost immediately.

 

Similar sentiments were echoed by Facebook’s Chief Operating Officer during a press conference in September. Sheryl Sandberg said that it had been long since the company was branded a social network site. There are certainly commercial reasons why most companies are suddenly joining the anti-social wagon. Scott Linzer of Organic Media stated that most of the social companies are working to diversify their portfolio and offer more in the spirit of innovation. Linzer continued by saying that Organic Media was trying to educate brands on how social media has continually collaborated in most forms of communications.

 

It is hard for an upcoming social media company to brand itself social after observing what has recently happened to Twitter. David Deal said that every enterprise that describes itself as social will always operate under the shadow of Facebook. Nick Cicero, CEO of Snapchat, stated that social media and social networks had undergone an evolution. Cicero added that the companies had to define themselves in a different way because of the evolution. Moreover, the Chief Marketing Officer of Ello said that his firm is not a social media company. He stated that they are a brand that puts creators first.

Will the Marketing Trends of 2016 Dominate 2017?

Recently, Forbes published a list of the five most dominant marketing trends of 2016. The author argued that the trends are likely to dominate for a while. These trends were apps marketing, personalization, automation, acceptance of new kinds of purchase decisions, and strategic diversification. Most marketers believe that the use of apps effective. Marketers must know that most people are on the go, and have their smartphones with them. Expect integrated apps on smartphones to shape the marketing frenzy come 2017.

 

To keep up with the changing customer needs and decisions, app streaming and customer interaction on social and mainstream media will require marketers to up their game. Expect automation and a lot of strategic diversification to come into play. Expect more marketers to respond to the current dynamics more strongly with more interactive media and target-oriented marketing campaigns. Expect marketers to deliver their campaigns at your doorstep.

 

Personalization in online and business marketing is incontestable. Application of content marketing and its integration with customer lifestyle will continue. Customers are feeling more and more unique by the day. They want a service specifically made for them. They do not want to fit into the product; they want a product that matches their desires. Expect personalization to get even more prominent among marketers.

 

These marketing trends dominated because they served their purpose well in a time when online marketing continued to evolve faster and faster. My pick for 2017 is that personalized app streaming, stronger content and personal-based approach will separate the winners from the rest of the pack.

 

Potential Expansions for Online Marketing

Marketing your business online has become a necessity for all businesses, regardless of what industry you operate in. While it has become commonplace for businesses to use marketing ads on popular websites and social media, online marketing is poised for significant changes in years to come. A recent article online (http://www.forbes.com/sites/jaysondemers/2016/08/15/7-new-technologies-shaping-online-marketing-for-the-better-we-hope/#299f6dda2430) has identified several ways that the online marketing industry could change considerably in years to come through various marketing platforms.

One way that online marketing will change is through augmented reality programs. Augmented reality applications were given a major boost this summer with the massive popularity of the Pokémon Go application. Augmented reality will likely continue to grow in the future and will allow for businesses to place marketing ads in the augmented reality universe.

Similar to augmented reality; virtual reality universes also pose significant potential for online marketing. The virtual reality worlds established will likely gain the majority of its revenue from advertisements placed strategically in the world. While this technology is still growing, it will likely have a major presence in the next few years.

The third platform that will have a major impact on the online marketing industry is machine-learning algorithms. Machine learning algorithms are vey intelligent algorithms that will personalize advertisements to each user. These are already used on Google, Yahoo, and other major search engines, but the use is only going to continue to grow in the future as they become more intelligent. These will also likely become more predictive and will have a greater impact on new products and services that a consumer will buy.

While personal assistants have typically been reserved for the wealth and senior executives, virtual assistants are gaining more and more popularity. Virtual assistants will be used to keep track of your calendar, give you notifications of errands, help you with daily tasks, and even provide you with suggestions for purchases. In the coming years, businesses will be able to market and advertise through these virtual assistants, which will give businesses to provide suggestions directly to the consumer.

Nobody Loves Whole Foods Market–Except Everybody

Being a central location to purchase natural and organic food for decades has helped establish Whole Foods Market as a formidable competitor in the area of all-encompassing supermarkets. With that brand has come the inevitable criticisms of higher prices or catering to a select market.

However, the fact is that each time a new Whole Foods opens up, the surge of excitement at its opening is able to be sustained. That leads to profits, with margins that are much higher than those whose revenues may dwarf the company.

That level of success has led Whole Foods to offer a new spinoff supermarket concept known simply as 365 by Whole Foods Market. The idea behind it seeks to grab hold of the elusive millennial market, emphasizing technology-based ways to purchase items and offering new takes on the dreaded prospect of waiting in line.

Of course, that market was likely already attracted to Whole Food’s nature-friendly approach to making sales. The standard openings still resonate with all audiences, further increasing the more than 1,200 stores that make up the company.

Despite the clamor, Whole Foods has been struggling when it comes to the stock market. For whatever reason, the company’s brand hasn’t been good enough to offset a stock price drop of over 50 percent from its previous high.

However, much like music and entertainment that isn’t always universally loved, Whole Foods Market still has the cache to look ahead with excitement toward the future, with profts that continue to roll in.

Increasing Profits With Video Marketing

Distractions are everywhere. In this day and age, it’s hard to really focus on anything for too long. It’s true for most people. How does that affect the world we live in?

First off it forces creativity. But what do you do? That’s always going to be the question, and it will always be equal parts exciting and frustrating to answer. Can you imagine what it’s like for businesses? Staying ahead of the curve with marketing has to be a constant struggle. What to do, what to do?

A new idea being used is video marketing. Not just links to videos, nope. These videos are right there in the email proper. It’s a brilliant move. If the video starts, of course you are going to look at it. Talk about being creative, if the company puts out a great product, they will see profits soar in no time flat.

Studies have actually been done on how successful video marketing can be. Does a 40% increase in sales sound good? There’s not a company in existence that would turn their back that increase in profit. Alright, we have an idea of what to do. That’s great, but now where do we go to get it done?

One company, Talk Fusion, performs this service. They want their clients to be successful, no matter how big or small they are. They offer both video emails and video newsletters. With many templates to choose from, a company can make their email presentation pop. The same goes with their newsletters, but now more information can be presented. Talk about creativity. This is creativity at it’s best.

Hiring Wikipedia Writers to Make a Business Page Is A Must For Promotions And Branding

A Wikipedia page has tremendous marketing value to a business. Although the marketing value is indirect, the value exists nonetheless. Anyone hoping to effectively establish a business’ name in the market has to explore all promotional avenues. Wikipedia is one very good avenue.

Businesses have to be everywhere. This is a curious statement and it makes a lot more sense once the meaning is broken down a bit. Businesses are not required to provide services everywhere, but the name of the business should be visible in as many places as possible. This is how businesses are branded. The internet has the greatest potential for reaching the greatest audience. Yet, business owners do not expand the presence of their enterprises to every promotional avenue on the internet. Creating a Wikipedia page may be skipped because “Wiki isn’t for marketing”. What an erroneous belief! 

A Wikipedia page that reveals information about a business ends up being a good resource for any hoping to learn about it. Not all online tools to promote a business are required to publish marketing-oriented copywriting. A host of sites simply present facts and info. Wikipedia does the same thing and can do so in a very detailed way. After all, the page is going to be an online encyclopedia entry and, as long as the text doesn’t meander or include personal recollections, the material should end up supporting an online marketing campaign.

The search engines are kind to Wikipedia. Unlike other commercial self-publishing sites, Wikipedia’s high editorial standards and rules against spam ensure the integrity of the content is maintained. The search engines end up placing entries from Wikipedia high in the results. A high positioning in Google, Bing, and elsewhere means a lot of traffic will see its pages. The promotional impact of this is going to be a good one.

The process of actually creating the page should be turned over to the professionals by hiring Wikipedia writers. This way, the content stays within the framework of Wikipedia’s rules and is solid enough that readers end up liking it. Get Your Wiki is a Wikipedia writing service capable of handling all writing tasks. Editing and monitoring work may be requested as well. With Get Your Wiki on the job, a business owner can feel confident a Wikipedia page is going to help his/her business immensely.