Marketing your business online has become a necessity for all businesses, regardless of what industry you operate in. While it has become commonplace for businesses to use marketing ads on popular websites and social media, online marketing is poised for significant changes in years to come. A recent article online (http://www.forbes.com/sites/jaysondemers/2016/08/15/7-new-technologies-shaping-online-marketing-for-the-better-we-hope/#299f6dda2430) has identified several ways that the online marketing industry could change considerably in years to come through various marketing platforms.
One way that online marketing will change is through augmented reality programs. Augmented reality applications were given a major boost this summer with the massive popularity of the Pokémon Go application. Augmented reality will likely continue to grow in the future and will allow for businesses to place marketing ads in the augmented reality universe.
Similar to augmented reality; virtual reality universes also pose significant potential for online marketing. The virtual reality worlds established will likely gain the majority of its revenue from advertisements placed strategically in the world. While this technology is still growing, it will likely have a major presence in the next few years.
The third platform that will have a major impact on the online marketing industry is machine-learning algorithms. Machine learning algorithms are vey intelligent algorithms that will personalize advertisements to each user. These are already used on Google, Yahoo, and other major search engines, but the use is only going to continue to grow in the future as they become more intelligent. These will also likely become more predictive and will have a greater impact on new products and services that a consumer will buy.
While personal assistants have typically been reserved for the wealth and senior executives, virtual assistants are gaining more and more popularity. Virtual assistants will be used to keep track of your calendar, give you notifications of errands, help you with daily tasks, and even provide you with suggestions for purchases. In the coming years, businesses will be able to market and advertise through these virtual assistants, which will give businesses to provide suggestions directly to the consumer.
Luxury carmaker Mercedes Benz, has been recording impressive sales since the turn of the year. This is despite the fact that the automobile industry has experienced a minor slump this year. The iconic German car manufacturer has set the pace as in the luxury car segment.
Since the year started, Mercedes has sold a whopping 28,528 cars, which is a company record. The number exceeds last year’s figure by more than 3.6 percent. Owing to this, Mercedes has emerged as the top brand in the luxury car division. By achieving this feat, Mercedes has managed to beat other established carmakers such as BMW, Lexus and Audi.
According to the Business Insider, Mercedes has slowly been coming up with different car models, which suit the specifications of motorists. Its recently-introduced S-Class Cabriolet, SLC Roadsters and SL models, have been well received in the market due to their class and comfort. They have also been marketed as the go-to luxury car models. This has endeared them to many potential buyers.
The other strategy that Mercedes has successfully used, is coming up with models that fulfill the desires of car buyers. After conducting market research, the carmaker discovered that most luxury car buyers prefer SUVs and crossovers. Basing on this, it develops models that have a ready market. This sufficiently explains why it has recorded high sales. Its lineup is by far, more superior than that of other car makers. If these record sales are anything to go buy, Mercedes is poised to take over the automobile industry in coming years.
In 2012, two NBC News employees ditched their jobs to build their own e-newsletter that summarizes the day’s most important events in a casual tone. Roommates Carly Zakin and Danielle Weisberg teamed up to form theSkimm, and they are dominating their competition with over 3.5 million subscribers.
Zakin and Weisberg understood from their time at NBC News that entering the ultra-competitive news market was a gamble. However, they also knew that marketing their e-newsletter by identifying their clearly defined target audience would help separate themselves from the competition. It was simple, their target audience was female millennials.
Based on the demographic, the pair built a newsletter that was casual yet edgy. They built a platform that offered more than just current events. From scratch, Zakin and Weisberg created forums for readers to offer feedback on the newsletter, a place for readers to post recipes and allowing readers to send birthday shout outs to friends and fellow readers.
Their biggest success was targeting sponsors that offered products and services that are highly relevant to the female millennial demographic. Zakin and Weisberg knew their demographic was smart, sophisticated females who are on the go. The pair realized that there was a void in the news market for their demographic, so Zakin and Weisberg filled that void by creating their e-newsletter to fit into the routines of busy female millennials. This is a tale of classic, effective marketing strategies in today’s digital world.