Candace Galek, CEO of Bikini Luxe, took a small online retail business that she operated off her small dining room to a major player in the swimsuit industry with innovative marketing techniques, which she attributes to her need to market her startup on a budget. Utilizing influencer marketing, Galek worked with her “super fans” as she calls them to promote her brand and increase consumer engagement.
However, Bikini Luxe’s success can be attributed to Galek’s social media marketing on LinkedIn. While not the social media platform that comes to mind for a bikini startup, galek used LinkedIn to show a woman’s derriere in a bikini bottom while asking fellow LinkedIn users if it was appropriate. The support and outrage got Galek noticed, which was her goal; her account was even taken down temporarily, before being reinstated.
As a model from sunny Miami, Florida, Galek was used to photoshoots clad in swimwear, nevertheless, she decided that she would rather sell bikinis, rather than model them. Even at a young age, Galek knew she would be an entrepreneur, at and age 29, she’s made her dream come true. With over 500,000 followers on multiple social media channels, including Pinterest, Galek is considered a savvy marketer as well, so much so that she been featured in Forbes and asked to write for Inc. Magazine. Her goal is to build Bikini Luxe into the largest resortwear and designer swimwear brand in the world, and with her impressive marketing skills, she just may do so.