Category Archives: Investment Management

Investing Money to Make Money

One of the most common sayings people are going to hear when it comes to business is that it takes money to make money. For the most part, it is true. People are going to have to spend money in order to gain more money. This is often known as investing. However, there are other ways that people can make money without having to cough up a fortune. This involves a lot of community engagement. At the same time, one is going to have to consider the possibilities of paying for advertising space. This is so that traffic will be gained in a short amount of time.

There are multiple ways to pay for advertising space. One of the ways that online businesses do it for marketing is that they pay for a certain amount of time. Therefore, the ad will be on the page for a while. People will see that ad, and those that are interested will click the ad to see what the business has to offer. Once the time is up, then the ad disappears. This is actually quite effective in that an unlimited amount of people can access the site in that set amount of time. However, the ad has to be relevant to the site.

The other way is to pay for clicks or even views. This might not be so effective because this is a limited approach. The amount of visits the person gets depends on the amount of clicks that the person pays for. Therefore, business owners might make back more than the amount they paid, but not by much. It is still an effective way to get business in that if the website turns out to be satisfying enough, then customers will want to return to the site and do more business with it.

The success of the ad campaign depends on the type of tools used. With the right tools, one could come up with an ad campaign that is going to reach the audience in an effective way. For one thing, the tool will help them know what the customers respond to.

Matthew Autterson: the Guru with a Big Heart


Currently, Matthew Autterson is one of the board members on Falci Adaptive Biosystems’ Board. The organization is a non-profit concerned with developing better therapies for individuals with neurometer disabilities. The organization has made some significant advances in the last few years, including developing a drug focused at alleviating neuropathic pain to the clinical-stage. Before joining Falci, Mr. Autterson served as the President of Resource Trust Company. The company was, however, acquired by Broad Inc., later renamed SunAmerica Inc. About eight years later, SunAmerica Inc. was also acquired by the much bigger AIG for an estimated fee of $18 billion. Before joining the Resource Trust Company, Mr. Autterson worked at the Colorado State Chartered Trust Company. His job before that, at Fiserv Subsidiary, First Trust Corporation was his first job, and he greatly excelled at it.


Despite the intimidating success Matthew Autterson has had over the years, he remains a humble man. Many of those close to him fondly refer to him as Matt, and he has maintained an open-door policy for employees and clients wherever he has worked. He is also a supporter of charitable works. He has previously had the privilege of serving as the Board Chai at Denver Hospice. Additionally, he has also as a board member at the Denver Zoo. Together with his wife, Lori, he has on numerous occasions supported the zoo’s efforts and activities. For example, in 2000 while still working at Resource Trust Company, Mr. Autterson used his high standing in the financial services industry to raise thousands of dollars on behalf of the zoo for its annual fundraising event.