Category Archives: Direct Selling

Perennially Performing Purina

In my life, Purina is a quintessential part of what it means to be raised on a ranch in a rural area. The Purina brand adorned all of the products that we fed to our animals including pets. Our dogs were our pets, but they were also tools on the ranch that were expected to carry their own weight. They were an integral part of our life, and we could not function without them. However, they were larger dogs, and they expended a lot of energy in the daily function of herding various animals around the ranch including large animals like horses and cattle, but also chickens, chicks and everything in between. Everything on the ranch was fed with Purina products, mostly those we saw featured in Purina news. We even had an old Purina sign as repair roofing on our shed.

Our animals were part of producing the income that carried our family through many decades of growth, and the feed that we utilized made this possible. However, this made it seem as though it was part of an old mode of thinking when I initially went to college to study agriculture. Many different products were pitched to us throughout our education. I know now that in many cases these products were pushed to us because our professors had vested interests in some of the companies that they lauded, and they actually did not utilize the actual products on their own farms or ranches. I found this out the hard way because when I started my own ranch, I started to utilize some of the more expensive products that I had been led to believe would give me an edge over other ranches including my father’s ranch on which I grew up.

My father would only smile when I shunned the old Purina brand that he was utilizing. I promised that I would have more eggs, better dogs and horses. The results were almost immediately noticeable. At first, my chickens got mites. There are several ways to rid them, but my dad’s chickens never had parasites. Additionally, when our dogs worked together, his dogs would out work mine. It also seemed that my dogs needed a longer recovery time. Once I conceded that he was a better rancher, he told me to look toward the nutrition. He said that he was loyal to the Purina brand because it is superior, not because he was old-fashioned.

Direct Selling Company QNet

Formed in 1998, QNet is a leading direct selling company in Asia. It has presence in 100 countries in North Africa, Middle East, West and East Africa and has recently set up shop in Russia and Europe. Its products are classified into 9 categories. They range from skin care products to jewelry and watches. Each Qnet product aims to improve the quality of life and to promote a healthy lifestyle.

Qnet currently manufactures its products in more than a dozen countries across the world. Recently, it made a shift in the type of products that it offers. Instead of just focusing on lifestyle, they are now turning to products that enhance life. That is the reason for the expansion of products in sectors such as education, health and air purification.

QNet is set to shift most of its manufacturing bases, which are spread across the world, to India. Despite the fact that the company has been having some challenges in the country, they have seen it wise to consolidate all their manufacturing activities there. Qnet is already producing some of the products including energy drinks and watches in India. The move will give the company a cost benefit of 8 % to 12%.

QNet is also giving innovative Indians a platform to showcase their ideas. Any Indian with anything unique to offer to the market will be given a sale platform. The product has to pass all the quality tests to be considered. This is according to the company’s CEO, Vijay Eswaran.

The direct selling industry in India is facing a lot of challenges. QNet attributes this to the lack of proper legislation to govern the industry. 

QNet is welcoming the new pledge by the government to amend the laws governing the industry. This will, among other things, make a distinction between genuine direct selling companies and fraudulent pyramid schemes that only rip customers off.

QNet recently partnered with former Barclays Premier League champions, Manchester City. The partnership presents a lot of opportunities for both entities. QNet now becomes Manchester City’s direct selling partner. It will also have access to the club’s money-can’t buy experiences, which they can offer as rewards to loyal customers.