Online marketing is changing literally every day. Innovation is by far the heaviest driver of change and success in online marketing. Beacons, or small radio transmitters, are marketing tools that send out info when another phone is nearby. Mobile apps decode the information sent out and send certain messages to the consumer. For example, if there is a clothing store with a type of clothing 21-35 year olds are likely to enjoy wearing and it is having trouble selling, the beacons will send out marketing promos with that specific type of clothing to those between 21-35 years of age, or whatever demographic or group they categorize users by.
Beacons are very popular and used by top notch companies such as Rite Aid, Macy’s, and Target. Beacons are an effective way to send out marketing, advertorial, and promotional material to browsers because it customizes messages based on where you are in that store. These small devices are truly a digital marketing wonder and are expected to continue rapid growth in coming years.
Marketing automation is a large drive of digital marketing because it takes less time of employees and makes mistakes far less often than humans do. Automation and innovation, as we see with beacons, are two popular ways learning.
Things need to be quick, speedy, and not last too long in regards to marketing because peoples’ attention spans today are shorter than they ever have been, especially in respect to consuming media. Making sure your media will not lose the interest of visitors in the first few seconds is crucial to succeeding in digital marketing on the Internet.
Digital marketing comes in many shapes and sizes. This upcoming type of marketing is necessary to get ahead as a marketing firm on the Internet in today’s world.