Category Archives: Business

Glen Wakeman Shares the Secret of Success

There’s little to argue when one talks about the difficulties inherent in starting a new business. Anyone who’s managed to get through that process is well aware of how difficult it can be to start a company from the ground up. However, some people who’ve been through it have dedicated themselves to the idea of making it easier for others. One of the more notable examples is Glen Wakeman. He’s the CEO and co-founder of LaunchPad Holdings, LLC.

But more than being a CEO, he’s also a mentor. This is one of the most amazing things about Glen Wakeman. He’s not just made it big, he’s using that experience to help enrich the market as a whole. In doing so he’s been able to create something far more important and unique than might be apparent at first glance.

For example, he keeps a regularly updated blog to share some of his thoughts and experiences. At first glance the most apparent fact is that it’s advice and experience written by a successful and insightful businessman. But as one reads further it becomes more apparent that he has a scope of experience far beyond the norm. Much of this is due to the fact that he’s a world traveler (Doral Financial). Not in the sense of just going to a different country. But in the sense of actually taking in what those countries have to offer. He’s a world citizen in the truest sense of the phrase. He’s currently lived in six different countries. And Wakeman has conducted business in 30 or more countries.

The importance of this can’t be understated. Like many younger businessmen he came of age in a world economy. He’s well aware of the fact that the business world isn’t limited to a single country. Putting up a website and selling goods and services online means that the entire world has become a market. It’s also a rare company these days which doesn’t operate in that manner. This is one of the biggest reasons why Wakeman’s advice needs to be carefully considered by anyone considering getting into the business world. He’s a world citizen who has a lot of advice to give about the nature of the worldwide market.

More here : https://en.wikipedia.org/wiki/Doral_Financial_Corporation

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Mike Baur’s Swiss Startup Factory Continues to Impress

When a former Swiss investment banker and his two partners decided to create a stronger startup environment in Switzerland in 2014, one wonders if the envisioned the level of success that they have achieved. The Swiss Startup Factory is the product of Mike Baur’s desire to bring the excitement, innovation, and passion of the technology world to the forefront of the Swiss business world. Baur has also formed the Swiss Startup Association where he is currently a Director. The Startup Factory has been quite impactful on the overall tech scene in Switzerland, and it continues to grow in its reach each year.

 

The program is for three months and is available to early-stage startups that are selected through a rigorous application process. The projects that are invited to join the accelerator receive many benefits. The Swiss Startup Factory is there to help these early-stage projects to reach a stronger and more sustainable point in their growth trajectory. By providing funds and support at the early stage, the accelerator can help many projects avoid failure. It is at this early stage that many projects flounder and face confusion and a lack of direction during this time.

 

The projects that are selected for the accelerator receive everything from office space and admin services to capital raises and funding. Perhaps the most useful of all the support that they receive during the three-month program is the introduction to potential capital partners as well as a very strong and vast entrepreneurial network. It is through this network that the projects can receive on-going support and direction long after they have left the Swiss Startup Factory. The program thus far has been quite successful and its structure continues to evolve as the needs of the project leaders change.

 

Mike Baur continues to feel great enthusiasm about the startup culture as a whole, and specifically how he can change that landscape within the Swiss business environment. Baur has studied abroad and in Switzerland for his graduate education. He holds an MBA from the University of Rochester, which is located in the state of New York in the United States. He also has an Executive MBA from the University of Berne. He continues to explore how the startup culture of Switzerland can grow and adapt in order to further encourage great innovation within the country. The Swiss Startup Factory has accomplished a lot in its first three years.

 

Greg Secker Wants to Inspire Others to Reach Their Goals

Greg Secker is a man with a lot on his plate. He is an entrepreneur, international speaker, master trader, and philanthropist, on top of being a father. Though it may seem like nothing is more important to Greg Secker than his business ventures, he says nothing is more important to him than being a great father. He takes his role as a parent very serious and understands his responsibilities. His founding of the Knowledge to Action Group in 2003, was loosely an extension of this desire. Knowledge to Action is a conglomerate made up of companies such as Learn to Trade, Smart Chart Software, and The Greg Secker Foundation, that work together in an effort to help people excel in trading and acquire wealth.

 

Secker wasn’t always the success you see today of course. He had to work hard and remain focused to makes his way up from his humble beginnings. His first job was with Thomas Cook Financial services. He would later go on to form the first of its kind platform The Virtual Trading Desk. It was ahead of its time, offering an online Forex trading system that acts in real-time, at a time when that was unheard of.

 

Mellon Financial Corporation named Secker Vice President of the company when he was 25. He left the company in 2003 to become a full time forex trader.

 

Secker attributes much of his success to the support he’s received from those close to him and his ability to learn form other peoples situations. The key is to look at everything as a learning experience, even the biggest mistakes.

 

Greg Secker has supplanted his spot as one of the top businessmen in England. Now he just wants to help others achieve what he has in his life.

 

For more information click here.

 

Big Money in Digital Maps

Digital maps have been of great assistance, no doubt about that. And their technology has been improving. But, major breakthroughs are about to come, CNN Tech claims.

 

The tech companies as well as automakers are investing big money into a new generation of digital maps. These maps go beyond giving directions by including traffic signals, road lines, street signs, and potholes all the way to the smallest detail. All these details are needed as there’s a new audience for these maps: the upcoming self-driving cars.

 

For these autonomous vehicles, these maps won’t be an optional feature but a requirement. And this produces huge profit potential for companies providing such maps as it is possible that a subscription model will be used. This can bring billions of dollars in revenues, but will take time before it happens.

 

The issue here is that developing such detailed and real-time maps will take lots of time and efforts.

 

Google is among the many companies working on developing these maps. No wonder, Google already has lots of experience in this area. When it comes to automakers, Ford is working on developing its own maps, while General Motors decided to use a third-party provider.

 

Other automakers such as BMW, Volkswagen, and Nissan have signed deals with Mobileye to deliver maps at the beginning of 2018. Not long ago, Mobileye was acquired by Intel for $15 billion.

 

Would consumers be happy with another subscription service? That is yet to be seen, but these self-driving vehicles certainly will have their own appeal to the masses.

Is It Back to 1999 for Tech Giants?

Back in 1999, high-tech companies such as Cisco, Oracle, Microsoft, Intel, Nokia, and Lucent were investor darlings. But then came the tech bust. Now, the NASDAQ has recovered and tech stocks are in demand again. Now, however the BIG 5 are Facebook, Amazon, Apple, Microsoft (still), and Alphabet (a holding company for Google).

 

The specific businesses these companies are in are quite different, though. For example, Amazon is a champion on online marketing with a stock price around $1,000 and a market capitalization approaching half a trillion dollars. Facebook, a company that didn’t even exist back in 1999, is a social media giant with a market value only a bit lower than that of Amazon. And here comes omnipresent and omniscient Google, a company with with a market value of $650 billion.

 

Lately, the stock prices of these companies plunged after Goldman Sachs questioned their valuations, CNN reports. According to Robert Boroujerdi, Goldman Sachs analyst, the tech giants are cheaper than their counterparts from 1999. But he is concerned that these companies aren’t as profitable.

 

“The recent run in large-cap tech stocks has evoked memories for some investors of the last euphoric NASDAQ run,” he claimed.

 

After this announcement, shares of Amazon fell 4 percent, while other major tech giants including Amazon, Facebook, and Alphabet went down 2-3 percent. These shares are still up quite a lot since the beginning of this year. One reason is the post-election rally, the other is strong earnings growth. The question is whether this growth can be sustained. This, indeed, may be difficult to do for companies with already large presence in the market and huge valuations.

What Beacons Are and Some Digital Marketing Talk

http://www.businessinsider.com/the-medical-field-is-ripe-for-automation-2017-4 – From reddit.com/r/technology

 

Online marketing is changing literally every day. Innovation is by far the heaviest driver of change and success in online marketing. Beacons, or small radio transmitters, are marketing tools that send out info when another phone is nearby. Mobile apps decode the information sent out and send certain messages to the consumer. For example, if there is a clothing store with a type of clothing 21-35 year olds are likely to enjoy wearing and it is having trouble selling, the beacons will send out marketing promos with that specific type of clothing to those between 21-35 years of age, or whatever demographic or group they categorize users by.

 

Beacons are very popular and used by top notch companies such as Rite Aid, Macy’s, and Target. Beacons are an effective way to send out marketing, advertorial, and promotional material to browsers because it customizes messages based on where you are in that store. These small devices are truly a digital marketing wonder and are expected to continue rapid growth in coming years.

 

Marketing automation is a large drive of digital marketing because it takes less time of employees and makes mistakes far less often than humans do. Automation and innovation, as we see with beacons, are two popular ways learning.

 

Things need to be quick, speedy, and not last too long in regards to marketing because peoples’ attention spans today are shorter than they ever have been, especially in respect to consuming media. Making sure your media will not lose the interest of visitors in the first few seconds is crucial to succeeding in digital marketing on the Internet.

 

Digital marketing comes in many shapes and sizes. This upcoming type of marketing is necessary to get ahead as a marketing firm on the Internet in today’s world.

 

Google to Track Consumers More Closely

How far can e-commerce sites go when it comes to consumer privacy? It seems quite far, especially when it comes to giants such as Google or Facebook. As CNN Money portrays, Google will soon know if a consumer reacted to an online ad with an in-store purchase.

 

Basically, the new Google app can tell if a consumer clicked on an ad and then used a debit or credit card to buy an advertised item at a store. Google now works with card companies and matches online identities with in-store transactions.

 

Google seeks to protect personal privacy, or so they say. Google doesn’t see encrypted data with payment information, or a person’s name and a specific purchase. Instead, the matches are made on an aggregate basis. So, Google can better tell advertisers how their ads turned into sales.

 

There is an option to opt out by logging out of Google Account before searching. But, Google never asks if consumers want to opt in. It appears this is designed to benefit the e-commerce giant with increased revenues without any apparent benefits for the consumers.

 

In the past, and even now, Google has been criticized for arbitrarily banning digital publishers from Google Ads without disclosing a reason, while confiscating earned advertising revenue. To clarify, let’s say a site runs Google Ads, accumulates $800 in ad revenue, and Google comes in and bans the site from ability to run ads, all while confiscating accumulated revenue and without explaining why.

 

Now it looks Google will get access to highly personal data. The question is: Hasn’t Google been given way too much leeway?

 

The True Power of Facebook

Facebook is among the most powerful organizations in the world, claims BBC News in a recent article. First of all, Facebook has more users than there are people in China, so if it were a country, it would be the biggest one in the world in terms of population. And also the most informed one.

 

Whenever we like a page on Facebook, share, or post something, the powerful algorithms of the social media giant get to know each person very well. Facebook knows our age, ethnicity, where we live, where we traveled, our sexual orientation, political affiliation, social class, and much, much more. If it were a totalitarian state, it would have the best information about its citizen ever in the history of the human kind.

 

With information we voluntarily share on Facebook it is possible to create visual maps and flow charts that will determine who we are with great accuracy. This is great from advertiser’s perspective as targeting becomes easy.

 

There are so many ways to exploit this data from a business perspective. It could also be easy from a political one. In the past, Facebook has been accused of favoring liberal media at the expense of conservatives.

 

Facebook isn’t the only social media company exploiting our personal data for commercial gain. In fact, most social media sites seek to do it to a lesser or larger degree. Google is another online giant seeking to utilize consumer data to gain advertising revenue. Amazon does that as well.

 

There are privacy concerns, but it is us who share our private data voluntarily. So, next time be careful about what you share or like online.

 

Amazon Goes Bricks-and-Mortal

Amazon started as an online bookstore. After driving many booksellers out of business, Amazon expanded into other areas such as online retail, and now is driving major retailers out of business. The e-commerce giant is also entering media market with its own subscription channels.

 

Now, to the surprise of some, Amazon has opened a brick-and-mortal bookstore in New York City, CNN Money reports. This isn’t entirely new for Amazon. Although, this is the first store in NYC, it is the seventh overall.

 

The giant store is located at the Time Warner Center in Manhattan. At present, it carries 3,000 titles as well as Amazon’s gadgets such as Kindle and Echo.

 

Under each book there’s a display containing a number of stars a book received on Amazon plus the number of reviews. The books don’t have a price tag as it is different for Amazon Prime members and non-members. Shoppers with Prime app can scan the book to see its price, while others pay the listed price on the back of the book.

 

The way the store is organized differs from traditional booksellers. For example, there are different sections such as the ones that contain Kindle books which readers finish within three days. In addition, there are recommendations just like those found online.

 

As it looks now, Amazon is taking over the retail space. Meanwhile, Amazon’s long-term shareholders have been rewarded quite well. In the past decade, the share price has risen 12 times, and now a single share price approaches an astounding $1,000. The combination of online and bricks-and-mortal bookstore model could also be transferred by Amazon to other retail sectors.

 

How to Take Advantage of Slow Online Business

If you have a business or company, you know that things aren’t going strong all of the time. There will inevitably be slow times in your business, and that’s okay. Everyone who owns a business experiences this. With that being said, you shouldn’t just stop doing anything to help your business along when it slows down. There are some definite things that you can do during this time that will help you in the future when things pick back up again.

First, start networking. You need to get in touch with others who are interested in your business or who work in the same business as you. These may be people that you knew in high school or college, or they may be people that you’ve worked with in the past, or they may be people that you have only heard about. There’s no harm in reaching out to them to see if they are interested in connecting with you on a business level.

Next, you can do some marketing. Naturally, as the business owner, you know how important social media and advertising are in general. But it can be difficult to keep up with these things when business is at its busiest. That means that it’s a great thing to work on when business slows down. Start uploading more to social media and connecting with your current or future clients and customers. You might improve the look of your website or consider starting up a discount program or sale to entice more clients and customers to buy your products or services.

Finally, if you have been run into the ground with busyness lately and this is your first respite in a long time, take a break. Taking a much deserved break when you need it can actually help your business grow because it will give you time to incubate some new ideas and get away from the hustle and bustle for a while.