Category Archives: Business News

More Firms Are Encouraging People To Vote

There was an increase in online voter registration in September in California, Indiana, and Minnesota. The increase was mainly attributed to Facebook.The social network site displayed a voter registration reminder for four consecutive days on its users’ profiles. Moreover, they posted a link that took the users to the state’s registration site.

 

The reminder appeared on Facebook for the first time on September 23. On that day, 123,279 people registered to vote or updated their registration information online in California. According to The New York Times, that was the fourth–highest total for online registration since it was launched in September 2012. Alex Padilla, California’s Secretary of State, said that Facebook had done a good job by influencing the people to register and exercise their civic duty of voting.

 

Other companies such as Ford, Chrysler, General Motors, Thrillist, Casper, and DataXu have encouraged people to vote by giving their workers paid off to vote on the big day. Some companies have gone a step ahead to promote the general elections in November. For instance, Liberal ice cream makers launched Empower Mint that comes with a dose of Democracy. The company said online that their fudge-filled flavor reflects their belief that voting brought a sense of empowerment to the people.

 

Recently, Google featured a voter-registration-themed doodle on its interface. Virgin America also aired a video during their flights to encourage the passengers to use the plane’s Wi-Fi to register online and address issues that were popular among the youth like LGBT rights, renewable energy, and gun control. The Vice President of Marketing at Rock the Vote said that the goal of the company was to make many people register as voters. The company has partnered with Virgin America to convey the message during flights.

 

Alexander Hertel-Fernandez of Columbia University said that most companies do not encourage their staff talking about religion, politics, or sex. He continued by saying that it was increasingly difficult for working colleagues to keep silent about political matters. The increase in voter participation in the elections will impact national business regulations and the workers.

Univision Says It Won’t Operate Gawker Anymore

Broadcasting company Univision has just revealed that it won’t be continuing operations of recently acquired Gawker.com. Gawker is an online news websites that predominantly focuses on celebrity gossip. Ironically, broadcasting giant Univision has only recently acquired Gawker at a government mandated auction for a sum of $135 million dollars.

Gawker.com is set to close permanently next week and its staff of about fifty employees are expected to be fired. Univision will however keep some of Gawkers’ assets open. This includes sites such as Lifehacker, Deadspin, Gizmodo Jezebel and other online platforms.

Part of the reason that Univision has decided not to continue operating Gawker is that the online gossip and news column was the the subject of a hefty lawsuit instigated by Hulk Hogan. Gawker leaked a sex video of Hulk Hogan in a piece that was written on its website in 2012. Hogan sued Gawker for $140 million and won. An appeal by Gawker Media was struck down by a judge. The company as a result has filed for bankruptcy.

Univision who now owns Gawker says that it will let the company go bankrupt and shut it down. Employees at Gawker thought that Univision would stand up for what some emplyoees have called fearless journalism but it seems Univision would rather let the company go out of business than step in to help the beleaguered Gawker. You can’t blame Univision. $140 million dollars is a large sum of money even for a broadcasting giant such as themselves.

By the way, have you wondered how online news and gossip sites like Gawker make money? They do so through paid advertisements on their websites. Visitors are subjected to highly targeted ads based on their browsing history. Furthermore Gawker often features links to commercial partners who will share a piece of the sales or a commission with Gawker. Celebrity gossip is a big draw and Gawker gets millions of viewers. Where there is a lot of viewers, companies will be willing to shell out big bucks to advertise their products. This is how online portals like Gawker make money. They do it through online advertising.

Starting a Business with No Financing

A lot of small business owners want to grow their current business or start another one. However, companies require money to operate. Few people have the cash on hand to start a business or grow one from the ground up. Financing is a common strategy for business owners today. However, there are a lot of disadvantages to financing your business. Not only does it reduce the amount of time and money that you can later spend, but it also restricts cash flow going forward. A lot of your money will be spent simply paying down the current debt in your business. This is not a good thing if you are looking to drive future profits in the business.

Financing Basics

There are a lot of things to consider when you are financing a business. Over time, financing can be a great tool for you to grow. However, it adds another element of risk that many people are simply not ready for. If you want to take your business to the next level, there are ways to do it besides simply going out and borrowing money. Start by finding ways that your current customers could pay more for your product or service. This is a great start to earning more from your current customers.

Start offering more upgraded products or services that would sell at a premium. Over the past few years, many companies have found that this is one of the easiest ways to take advantage of their current customer base. Over the long term, learning how to drive more out of your customers is essential to business success. Start today instead of simply borrowing money to solve your problems.

Stephen Murray Was The Best Anyone Could Wish For

It is always tough when somebody has to be the boss. It is a very delicate balancing act and takes the right person with the right skills to get the job done. They need to know how to connect with people, reach out to them, and relate to them.

The thing to remember is that everyone handles things differently. Some people, if you are abrupt with them, it might shatter their confidence. Some people need a gentle pat on the back to let them know they are doing a good job and remind them and that they are a vital part of the company.

Stephen Murray always knew how to handle each and every employee at CCMP Capital. He was the best at knowing how to get people to succeed and knew all the right buttons to push. When he hired someone for the private equity firm, he got to know them and find out their pros and their cons.

Once he knew this and took the time to interact with them, he could maximize their results. That is what a leader does and how a leader acts. He knew as the president and chief executive officer of CCMP Capital, he had to be the one to lead the way and rally the troops.

One must remember that this was a man that went to school at Boston College and Columbia Business School. He even earned his master’s degree from Columbia Business School.

When that training, he learned how to be a business leader. When he had to work on transactions, deals, and buyouts, there was a lot that went into it. It isn’t just a simple yes or no. Not only is he managing people, but he is also managing a business at the same time. Lots of people might crumble under the pressure.

Instead, he succeeded with flying colors and knocked it out of the park each and every time on a personal level with his employees and with his clients. It is a tough balancing act to pull off, but if anyone could do it, it was Stephen Murray.

He was built for it and had the intestinal fortitude for it. There is a reason he was put in charge of a lot of high profile projects and was asked to do the things he did. He was because he was trusted and he earned that trust.

3 Things You Will Never Hear From An Online Marketing Professional

Those who can truly classify themselves as online marketing professionals have some rules that they live by for the most part. These are things that have been learned through trial and error or simply from the experiences of those who have gone before them. Therefore, these are certainly lessons worth taking to heart for anyone looking to use online marketing.

I Focus On Just One Marketing Avenue

You will not hear a professional online marketing say that they focus solely on one particular avenue for marketing online. While you may think that this would make them sound like more of an expert on the particular avenue that they are pursuing, the reality is that they are actually showing how limited they are in terms of changing or adapting to the ever changing Internet. It is not something to be applauded but rather something that should be a red flag.

Whatever avenue they are pursuing today could become the latest passing fad on the Internet tomorrow. If that happens, then all of the experience and knowledge they have built up about that platform will be lost with it.

Ignore The Advice Of Others, Go With Your First Instinct

This advice is so wrong that Forbes has a whole paragraph dedicated to why online marketing experts would never say such a thing.

Many who try online marketing may fancy themselves wiser than the rest of us, but this is probably not the case. They simply have made the foolish mistake of only listening to the ideas swirling around in their own mind. That is problematic because they are then not taking the time to consider the weight of the ideas that others may bring to the table.

Don’t Focus On The Numbers

Wrong wrong wrong. You must focus on the numbers and all of the data that can be collected. Every bit of it is valuable in some way or another. How Internet users react to various marketing campaigns explains how well (or poorly) those campaigns are doing. To say that this is not useful information is to be willfully ignorant. There are far too many upsides to looking at the data to just ignore it and move on. Marketing experts always want to know how they are doing and how they can improve.

Taking On An Industry With Online Marketing

When it comes to business, one is always going to take on an industry. Therefore, it is important to decide on the desired industry. It has to be something that one is passionate about. While some people may have one passion that drives him throughout their whole life. There are others who may have a lot of different passions. For instance, there is one person that has decided that she wants to take on the fashion industry. She is not only wanting to provide some of the best styles for the customers, but also some better working conditions for people that are providing the clothing.

Whatever industry that one decides on, it is important to do marketing. Some of the easiest ways to market a company is online. Marketers could use a lot of media in order to get the marketing. Among the common ways to market a business is through social media. Social media is one of the easiest ways to spread awareness about a company. Also, social media profiles tend to rank highly on search engines. As a result, people do not need to worry too much about search engine optimization. As long as the website and all of the social media platforms are regularly updated, there will be a steady growth of customers.

For instance, with the woman running the business called Arrowroot, she had to figure out the issue on how to market and spread awareness of her business. Fortunately, her husband was available to provide the marketing and the financial aspects of the business. Therefore, more customers are learning about the company. When it comes to online marketing, a lot of it is like the traditional style of marketing. It involves making a lot of announcements and reaching out to people so that awareness of a brand will be spread.

Why Businesses Choose Online Marketing

Marketing is number one in sales for businesses. It is how you inform people about your business whether in the newspaper, magazine, or online. You look on any website and there is something to market. Online marketing is easy because people use the internet everyday. When you see a site with a specific item such as food or clothing on it, then suddenly you are ready to have it.

The Food Network is a great example of businesses who use online marketing. Yes, it is called The Food Network, but if you look around the page or at the bottom you learn there is more on their page than just food. Companies use popular pages and businesses such as this one so they can market what they want a majority of people to see. The Travel Channel and HGTV are advertised as well. These can advertise other places to visit in the world or working on your own home and learning up to date ideas. The Food Network also offers the option to advertise with them at the bottom of their page.

Another great reason to keep an eye on the Food network is you learn about people who are making a life in the chef field and what they are accomplishing. You learn about their lives and family to the point where you get to know them. Jeff Mauro is a great example as he now has his own show going on and you can check out his recipes as well. Jeff promotes his name and show by using other social media such as Twitter.

In The Travel Channel at the bottom they have a sweepstakes for a $10K trip to Hawaii. Even though the chances of winning is slim, people still continue to try them out and begin the dreaming process of Hawaii. Due to this type of marketing people end up making a way there at some point whether they win or not.

Online marketing is perfect for getting a business going and constantly providing information about new products out there. Whether you are an adult with an at home business or you run a large corporation, boost your sales by showing the people what you have to offer online!

The What and How of On Line Business and Marketing

The What and How of On Line Business and Marketing

If you are considering starting an on-line business from home, here are some tips. There are lots of companies that give you the opportunity and have a variety of things to offer in training, support and cost. You need to think about what you want and look at the different programs and see which one fits your needs the best. You also have to consider how you are going to market your business on line to get the sales you will need to earn an income and be successful.

This is a quick review to present you with some ideas and give you a start in your research. Affiliate Marketing is a popular choice these days, so this is a short review on companies you may wish to explore further. As an affiliate you choose a company to work with to promote their products and may earn a small commission from sales that come from your website. The percentage varies. It is important to understand that you may need to spend money to make money. Be sure to look at reviews for any company that you are considering before you sign up.

Affilorama

affilorama.com
Learn to make money online as an affiliate
Promote other people’s products and make money for yourself. We show you how! Create your free Affilorama membership and start today! They provide lots of help and decent support.

Amazon and Ebay Networks

Each has very popular programs for affiliates and very large markets for you to work with. Check their requirements and rules and see if they are good possibilities for you. They offer differing plans of reimbursement. They have programs to help you get started and have wide varieties of products to choose from and are known by anyone who shops on line.

ClickBank

Clickbank University.com

ClickBank is an affiliate program that sells what they refer to as lifestyle items from dedicated retailers and producers. Joining is free and easy and reasonable monthly fees make it worth it for you to go through the training, support and possibly earn commissions as high as 75%. Go to their site to see their fee schedules and other information.

Wealthy Affiliate

wealthyaffiliate.com

As the Number One rated affiliate program on the internet they offer outstanding training, the most current programs and support and even free members get two free websites. You can join as a free member and have look through their website and all areas before you join. Remaining a free member is possible, but you won’t have the advantage of the community support which is second to none. No one tells you what to do, only how to do it.

All of the programs listed help you with marketing and learning to promote your products. Each offers additional services for a monthly fee, so determine what kind of budget you will have to spend each month. There is a host of affiliate companies on the internet and it is suggested that you look at several different ones to get an idea of what will work best for you. Check all their reviews before you make a commitment.

CEOS share Business Secrets

There are millions of successful small businesses in the world today, but not every small business or big business has had an easy road to success. There are many books written about how to be successful in business and what things you should and shouldn’t do, but 6 CEOs say that they can break the formula down into a few easy steps. Here they are, as follows:

• Focus on the process of running your business, moment by moment.

Chances are you aren’t going to wake up one morning and realize you’ve got a multi-million-dollar company on your hands. While focusing on the end result is extremely important, you’ll also want to focus on getting there too. That way when you do become a multi-million dollar business, you’ll have many business clients.

• Build relationships.

Too many people look at their customers as transactions. Too many people view customers as dollar signs. Instead of doing that, look at them as people. People want to believe their money is going to a business they can trust and support. They want to believe that their money is going to the right place. It’s important to maximize your customer’s trust in you.

• Invest in technology.

While technology is expensive, it’s important to have. It’s difficult to attract a customer’s business when you don’t have the very latest in technology. It’s essential that you use your technology as your selling point to maintain the customer’s best interests. Additionally, make sure to invest in the right technology for your business. Don’t buy the latest gadgets on the market simply because they’re on the market.

• Be polite and courteous to everyone.

Yes, you’re the CEO, the breadwinner of your business. However, being successful will be dependent, at least in part, about you being honest and ethical in everything you do. Always treat everyone with respect, whether it’s the woman who makes your coffee in the morning to your business partner. Additionally, enforce and reward customer service; this will ensure that you maintain both customers and employees for life.

Ready to learn more? Read this.

Amazon Prime Air Takes Flight

Looking to expand their already massive footprint when it comes to online retail, Amazon showed one of the 40 cargo planes it plans on using in order to help speed up the delivery time to its ever-growing customer base. Amazon already has 11 of the leased planes in service, which are presently delivering packages to those individuals in the company’s Prime Loyalty program.

Amazon plans on getting the remaining 29 planes in the air over the next two years. The one displayed for media was the first to be fully branded. The words “Prime Air” can be seen on both sides of the plane, with the company logo on the bottom.

The effort was sparked in part by the company’s continued growth and the push to avoid the debacle that took place during the 2013 holiday season. Relying on other transport services like UPS and FedEx, bad weather helped cause delays for packages that were scheduled to be delivered before Christmas.

Despite the addition of the planes, Amazon will continue to work with FedEx, UPS and others. The main reason is the sheer breadth of the number of packages they deliver in a given year, which was estimated at one billion in 2015.

Amazon’s growth continues to mean huge profits for the company, with development of other delivery mechanisms, like the use of drones, continuing. That was made easier when the Federal Aviation Administration established rules regarding the use of drones. Those rules will go into effect on August 29.