Category Archives: Business News

Reasons Why Online Interaction Platforms Are Dropping The “Social” Tag

About four years ago, many marketing agencies developed because of the explosion of social media. However, the same marketing companies did not want to be identified as purely “social” practitioners and said that they had grown beyond that. Recently, social media platforms have adopted a similar mindset. Several social networking sites are shrugging off the “social” tag. Snapchat recently announced that it is now a “camera company” because of the introduction of its video-recording sunglasses called Spectacles. During press meetings, the California-based company has tried to drop the tag when making its announcements.

 

Twitter has also tried to distant itself from the idea that it is a social site company. At the Advertising Week, Adam Bain mentioned that his firm had moved its mobile app listing from the social section to the news category in Apple’s App Store. He added that his team witnessed increased downloads of the app almost immediately.

 

Similar sentiments were echoed by Facebook’s Chief Operating Officer during a press conference in September. Sheryl Sandberg said that it had been long since the company was branded a social network site. There are certainly commercial reasons why most companies are suddenly joining the anti-social wagon. Scott Linzer of Organic Media stated that most of the social companies are working to diversify their portfolio and offer more in the spirit of innovation. Linzer continued by saying that Organic Media was trying to educate brands on how social media has continually collaborated in most forms of communications.

 

It is hard for an upcoming social media company to brand itself social after observing what has recently happened to Twitter. David Deal said that every enterprise that describes itself as social will always operate under the shadow of Facebook. Nick Cicero, CEO of Snapchat, stated that social media and social networks had undergone an evolution. Cicero added that the companies had to define themselves in a different way because of the evolution. Moreover, the Chief Marketing Officer of Ello said that his firm is not a social media company. He stated that they are a brand that puts creators first.

 

Viewing Metrics and a Major Conflict of Interest

Considering how many users depend on Google’s search engines, analytics and ad campaigns to promote and sell their businesses, someone should have figured out awhile ago that this kind of end-to-end service lacks a built-in monitor. Simply put, why should anyone trust the viewing metrics provided by a company that is compensated for the success of its own viewing platform?

 

Although Google and Facebook haven’t been tagged for malicious behavior, both organizations have received poor ratings from the Media Rating Council, with Google losing its accreditation. The metrics Google provided weren’t always an accurate reflection of reality.

 

The problem isn’t with desktop ads but with mobile ads, and the problem most likely stems from ad blockers. Businesses have no desire to pay for ads that aren’t being viewed, but the existing analytics don’t take ad blockers into account. According to a report from Business Insider, “Advertisers want assurances that the majority of the pixels of their ad were viewed for at least a second or more (and most marketers demand far more than this) and that they were viewed by humans rather than a bot.”

 

The metrics at issue were DoubleClick for Publishers web impression measurements and Doubleclick for Publishers viewability metrics. Google is updating its technology to better distinguish rendered and viewed impressions. In the interim, this situation has reignited the issue of what has been called the “walled garden” of Google advertising. Marketers and consumer advocate groups are calling for third-party regulations which will hold Google, Facebook and similar organizations’ reporting accountable to outside measures.

Democrats Welcome the Return of George Soros and His Generous Political Donations

Billionaire George Soros had mellowed his donation habits after spending a record setting $27 million in 2004 to try and help get President George W. Bush out of the Whitehouse. Now Soros is back, and his checkbook is opened again to the benefit of Democrats everywhere. To date, Soros has committed over $25 million to support Hillary Clinton’s run for the Whitehouse as well as other political causes if they are Democratic ones, and that amount is likely to rise the closer it gets to election time on topics.wsj.com. It will be interesting to note what that final amount turns out to be.

In his mid-eighties, George Soros appears to be one of the lucky few that age doesn’t seem to affect much. Those of his inner circle say that lately, Soros shows more interest in politics than he has in years. It’s also been said that what motivated him to involve himself once more is politics was more than a desire to see Clinton win. Soros appears willing to spend whatever it takes to keep Donald Trump out of the Whitehouse.

Michael Vachon, political advisor to George Soros has said that with everything riding on this years election, and the fact that Trump is no friend to many of the causes George has worked with over the years is one thing that brought him back out on the political scene. Immigration and criminal justice reform as well as religious tolerance are things Soros has championed for many years and he sees them all in danger if Trump wins a seat in the Oval Office.

Soros desire to help Clinton win over Trump is obviously a big plus for Democrats and George’s desire to help does have a tendency to “rub off” on other wealthy activists. By Soros being so generous with his cash he makes an example of himself others seem willing to follow. Men like Don Sussman, Tom Steyer, and Fred Eychaner among others of the wealthy elite are also parting with big money to support the Democratic cause.

With the backing of some of the wealthiest people in the U.S. it would seem that Clinton has an invaluable edge over Trump, but, only time will tell on that. What is obvious to everyone right now is Soros’s willingness to spend whatever it takes to keep a republican out of the Whitehouse chair of power and protect the causes he’s worked so hard over the years to help. And why not? When one has the kind of money it takes to make actual, positive changes in our society then doing so speaks very well of their character.

His causes are many, and some of them have Soros to thank that they still even exist. George has something else besides cash to donate to a political cause. His command of the spoken world has power to ignite the passions of others to the point they are forced to listen, if not to action. After failing in 2004 to keep Bush out of the Whitehouse, he didn’t give up, Soros simply moved on.

By focusing his philanthropic talents on non-profits of the world, Soros has made a global difference in the lives of many people. Human rights, healthcare, and educational opportunities everywhere all benefit from this mans attentions. His efforts to support those that combat serious issues such as climate change certainly benefit everyone, no matter which political party they may belong to.

Google Acquires FameBit

Google announced on Tuesday that they had bought FameBit to help creators diversify their earnings. FameBit is a self-service technology platform that connects advertiser and creators. FameBit becomes Google’s first influencer network. The tech giants also own YouTube.

 

The acquisition of FameBit is significant because it will allow Google to have the technology to service brands and creators. The company said that the move was wise because it will help in the generation of more revenue. Agnes Kozera and David Kierzkowski launched FameBit in 2013. The headquarters of the company are in Santa Monica. FameBit has created more than 25,000 videos on YouTube, Instagram, Twitter, Facebook, and Tumblr. Some famous brands associated with the company are L’Oreal, Adidas, Canon, Marvel, Sony, and Disney.

 

Google did not disclose the terms of the agreement. Despite the acquisition, FameBit will still run as an independent company and will not undergo any restructuring for now. Kozera and Kierzkowski said that they hoped they would connect more brands to creators because of the good relationship that Google has with large and small brands.

 

Google observed that many advertisers had increased their spending on YouTube video ads by 50 percent over the last year. Multi-channel networks have become more competitive. Google aims to provide more value for its services and gain more oversight. Recently, the tech giant updated their term of services for creators to reveal paid promotions. Programs that are in partnership with YouTube allow creators to make money from ads, merchandise, and subscription. FameBit will assist YouTube by linking them with other revenue-making enterprises.

 

Kozera told USA Today that FameBit influencers earn between $2,000 and $3,000 per month. The influencers get paid in the form of cash or gifted products. The acquisition is similar to Twitter’s purchase of New York-based Niche last year. Twitters acquisition helped to connect creators and advertisers. It should be noted that the Google’s acquisition of FameBit will not limit YouTube creators to working with FameBit. Google announced on their blog that they hoped that FameBit’s democratized platform would allow creators and brands to connect.

The Amazing IBEX Tumbler Peaks in Sales

The IBEX Tumbler is an amazing innovation designed to meet all the drinking needs of people. The top rated tumbler ranks first and has been sold throughout 29 US states. The cup has breath-taking features that have given it an edge in the market. So far, the tumbler can maintain drinks in their state, be it hot or cold, for longer than any competing products in the same niche. Its effectiveness has seen to the selling of 20000 units across the US. The demand for the cup in various IBEX holdings skyrockets as more customers embrace this fantastic piece of a utensil.

 

The flagship features of the IBEX Tumbler include its ability to keep hot drinks hot for 24 hours in addition to keeping ice frozen for 72 hours. For a tumbler, these features are unmatched. The material used in the crafting of the Tumbler is a stainless steel that can withstand the harshest of conditions. It can even take the impact of a speeding bullet! Besides the above features, the IBEX tumbler is also environmental friendly based on the materials from which it is made. The tumbler is fast selling and the stocks in the various outlets are growing rather limited, thanks to the 65% off offer.

 

Therefore, you might wonder the technology behind the making of this game changer. The walls are engineered with a sophisticated double wall insulation technology hence the ability to maintain the temperatures in their original state. The stainless steel used, which is readily available thick food grade 18/8, is responsible for its strength and durability. It is also characterized with a wide mouth lid which is equally tough. Therefore, contents enclosed in the tumbler are free from contamination. Such qualities are sure to leave its competitors with something to marvel at. In addition to all that, the company that manufacturers the IBEX Tumbler offers a lifetime guarantee for each of their product as an act of assurance on the quality of the product.

 

Most of the customers have aired out their feelings about this product, most of which are positive. In the current month, more than fifteen thousand customers have left positive feedback on this tumbler having enjoyed its great utility. The cup has changed the lives of several people in the US region with regards to their different beverage consumption habits. Those who love their coffee or tea hot can get the IBEX tumbler to fulfill these needs; at the same time also get to enjoy iced drinks in the right chilled temperatures.

More Firms Are Encouraging People To Vote

There was an increase in online voter registration in September in California, Indiana, and Minnesota. The increase was mainly attributed to Facebook.The social network site displayed a voter registration reminder for four consecutive days on its users’ profiles. Moreover, they posted a link that took the users to the state’s registration site.

 

The reminder appeared on Facebook for the first time on September 23. On that day, 123,279 people registered to vote or updated their registration information online in California. According to The New York Times, that was the fourth–highest total for online registration since it was launched in September 2012. Alex Padilla, California’s Secretary of State, said that Facebook had done a good job by influencing the people to register and exercise their civic duty of voting.

 

Other companies such as Ford, Chrysler, General Motors, Thrillist, Casper, and DataXu have encouraged people to vote by giving their workers paid off to vote on the big day. Some companies have gone a step ahead to promote the general elections in November. For instance, Liberal ice cream makers launched Empower Mint that comes with a dose of Democracy. The company said online that their fudge-filled flavor reflects their belief that voting brought a sense of empowerment to the people.

 

Recently, Google featured a voter-registration-themed doodle on its interface. Virgin America also aired a video during their flights to encourage the passengers to use the plane’s Wi-Fi to register online and address issues that were popular among the youth like LGBT rights, renewable energy, and gun control. The Vice President of Marketing at Rock the Vote said that the goal of the company was to make many people register as voters. The company has partnered with Virgin America to convey the message during flights.

 

Alexander Hertel-Fernandez of Columbia University said that most companies do not encourage their staff talking about religion, politics, or sex. He continued by saying that it was increasingly difficult for working colleagues to keep silent about political matters. The increase in voter participation in the elections will impact national business regulations and the workers.

Univision Says It Won’t Operate Gawker Anymore

Broadcasting company Univision has just revealed that it won’t be continuing operations of recently acquired Gawker.com. Gawker is an online news websites that predominantly focuses on celebrity gossip. Ironically, broadcasting giant Univision has only recently acquired Gawker at a government mandated auction for a sum of $135 million dollars.

Gawker.com is set to close permanently next week and its staff of about fifty employees are expected to be fired. Univision will however keep some of Gawkers’ assets open. This includes sites such as Lifehacker, Deadspin, Gizmodo Jezebel and other online platforms.

Part of the reason that Univision has decided not to continue operating Gawker is that the online gossip and news column was the the subject of a hefty lawsuit instigated by Hulk Hogan. Gawker leaked a sex video of Hulk Hogan in a piece that was written on its website in 2012. Hogan sued Gawker for $140 million and won. An appeal by Gawker Media was struck down by a judge. The company as a result has filed for bankruptcy.

Univision who now owns Gawker says that it will let the company go bankrupt and shut it down. Employees at Gawker thought that Univision would stand up for what some emplyoees have called fearless journalism but it seems Univision would rather let the company go out of business than step in to help the beleaguered Gawker. You can’t blame Univision. $140 million dollars is a large sum of money even for a broadcasting giant such as themselves.

By the way, have you wondered how online news and gossip sites like Gawker make money? They do so through paid advertisements on their websites. Visitors are subjected to highly targeted ads based on their browsing history. Furthermore Gawker often features links to commercial partners who will share a piece of the sales or a commission with Gawker. Celebrity gossip is a big draw and Gawker gets millions of viewers. Where there is a lot of viewers, companies will be willing to shell out big bucks to advertise their products. This is how online portals like Gawker make money. They do it through online advertising.

Starting a Business with No Financing

A lot of small business owners want to grow their current business or start another one. However, companies require money to operate. Few people have the cash on hand to start a business or grow one from the ground up. Financing is a common strategy for business owners today. However, there are a lot of disadvantages to financing your business. Not only does it reduce the amount of time and money that you can later spend, but it also restricts cash flow going forward. A lot of your money will be spent simply paying down the current debt in your business. This is not a good thing if you are looking to drive future profits in the business.

Financing Basics

There are a lot of things to consider when you are financing a business. Over time, financing can be a great tool for you to grow. However, it adds another element of risk that many people are simply not ready for. If you want to take your business to the next level, there are ways to do it besides simply going out and borrowing money. Start by finding ways that your current customers could pay more for your product or service. This is a great start to earning more from your current customers.

Start offering more upgraded products or services that would sell at a premium. Over the past few years, many companies have found that this is one of the easiest ways to take advantage of their current customer base. Over the long term, learning how to drive more out of your customers is essential to business success. Start today instead of simply borrowing money to solve your problems.

Stephen Murray Was The Best Anyone Could Wish For

It is always tough when somebody has to be the boss. It is a very delicate balancing act and takes the right person with the right skills to get the job done. They need to know how to connect with people, reach out to them, and relate to them.

The thing to remember is that everyone handles things differently. Some people, if you are abrupt with them, it might shatter their confidence. Some people need a gentle pat on the back to let them know they are doing a good job and remind them and that they are a vital part of the company.

Stephen Murray always knew how to handle each and every employee at CCMP Capital. He was the best at knowing how to get people to succeed and knew all the right buttons to push. When he hired someone for the private equity firm, he got to know them and find out their pros and their cons.

Once he knew this and took the time to interact with them, he could maximize their results. That is what a leader does and how a leader acts. He knew as the president and chief executive officer of CCMP Capital, he had to be the one to lead the way and rally the troops.

One must remember that this was a man that went to school at Boston College and Columbia Business School. He even earned his master’s degree from Columbia Business School.

When that training, he learned how to be a business leader. When he had to work on transactions, deals, and buyouts, there was a lot that went into it. It isn’t just a simple yes or no. Not only is he managing people, but he is also managing a business at the same time. Lots of people might crumble under the pressure.

Instead, he succeeded with flying colors and knocked it out of the park each and every time on a personal level with his employees and with his clients. It is a tough balancing act to pull off, but if anyone could do it, it was Stephen Murray.

He was built for it and had the intestinal fortitude for it. There is a reason he was put in charge of a lot of high profile projects and was asked to do the things he did. He was because he was trusted and he earned that trust.

3 Things You Will Never Hear From An Online Marketing Professional

Those who can truly classify themselves as online marketing professionals have some rules that they live by for the most part. These are things that have been learned through trial and error or simply from the experiences of those who have gone before them. Therefore, these are certainly lessons worth taking to heart for anyone looking to use online marketing.

I Focus On Just One Marketing Avenue

You will not hear a professional online marketing say that they focus solely on one particular avenue for marketing online. While you may think that this would make them sound like more of an expert on the particular avenue that they are pursuing, the reality is that they are actually showing how limited they are in terms of changing or adapting to the ever changing Internet. It is not something to be applauded but rather something that should be a red flag.

Whatever avenue they are pursuing today could become the latest passing fad on the Internet tomorrow. If that happens, then all of the experience and knowledge they have built up about that platform will be lost with it.

Ignore The Advice Of Others, Go With Your First Instinct

This advice is so wrong that Forbes has a whole paragraph dedicated to why online marketing experts would never say such a thing.

Many who try online marketing may fancy themselves wiser than the rest of us, but this is probably not the case. They simply have made the foolish mistake of only listening to the ideas swirling around in their own mind. That is problematic because they are then not taking the time to consider the weight of the ideas that others may bring to the table.

Don’t Focus On The Numbers

Wrong wrong wrong. You must focus on the numbers and all of the data that can be collected. Every bit of it is valuable in some way or another. How Internet users react to various marketing campaigns explains how well (or poorly) those campaigns are doing. To say that this is not useful information is to be willfully ignorant. There are far too many upsides to looking at the data to just ignore it and move on. Marketing experts always want to know how they are doing and how they can improve.