Category Archives: Business News

Marketing Bikinis On LinkedIn: The Genius Of Candace Galek

Candace Galek, CEO of Bikini Luxe, took a small online retail business that she operated off her small dining room to a major player in the swimsuit industry with innovative marketing techniques, which she attributes to her need to market her startup on a budget. Utilizing influencer marketing, Galek worked with her “super fans” as she calls them to promote her brand and increase consumer engagement.

 

However, Bikini Luxe’s success can be attributed to Galek’s social media marketing on LinkedIn. While not the social media platform that comes to mind for a bikini startup, galek used LinkedIn to show a woman’s derriere in a bikini bottom while asking fellow LinkedIn users if it was appropriate. The support and outrage got Galek noticed, which was her goal; her account was even taken down temporarily, before being reinstated.

 

As a model from sunny Miami, Florida, Galek was used to photoshoots clad in swimwear, nevertheless, she decided that she would rather sell bikinis, rather than model them. Even at a young age, Galek knew she would be an entrepreneur, at and age 29, she’s made her dream come true. With over 500,000 followers on multiple social media channels, including Pinterest, Galek is considered a savvy marketer as well, so much so that she been featured in Forbes and asked to write for Inc. Magazine. Her goal is to build Bikini Luxe into the largest resortwear and designer swimwear brand in the world, and with her impressive marketing skills, she just may do so.

 

Tesla, Progress, and Fee Structures for Supercharging Stations

Tesla Motors Inc. has announced a change to the structure of Supercharging station fees. A change is necessary because a great expansion of stations is underway. Expansions come with costs. Those Tesla owners who were quite fond of free charging capabilities are likely unhappy about having to reach into their wallet to pay for charging. Such is the nature of progress. Tesla’s free charging stations could be deemed a brilliant short-term marketing strategy.

 

Few people have not seen a “free trial offer” for a product. The idea at work is a customer takes something out for a test run and, if suitably impressed, continues on as a paying customer. No, buying a Tesla is not the same as signing up for a magazine subscription. Once someone purchases a Tesla vehicle, he or she owns it until the model is sold. Since Tesla vehicles reflect such a radical departure from the common automobile in the marketplace, a few sweeteners must be in place. Free charging would be a great sweetener.

 

Trying something new requires an incentive. Free supercharging is definitely an incentive. Additionally, when there is a limited number of charging stations, free charging cuts down on annoyances on being inconvenienced to drive far.

 

Tesla is a growing company. The types of cars the company sells are growing in popularity. This means more supercharging stations must be built. Increased production of stations comes with costs. Consumers end up paying those costs.

 

The cost-conscious can take solace is some very good news. Tesla will be soon rolling out the Model 3 sedan, a lower-priced model. The lower price may offset charging fees. More good news exists. The fees associated with supercharging come into effect when an annual limit has been surpassed. Those who do not drive beyond the limit still reap promised rewards.

 

The Nintendo Switch Reflects Critical Point In The Company’s History

Nintendo is always at work trying to release incredible new products that consumers will appreciate. By “appreciate”, it is meant they choose to buy the product when first released at full price. The costs of developing new products are not exactly cheap. No guarantees exist that anything Nintendo manufactures is going to sell. Right now, a lot of fingers are crossed in Nintendo’s offices regarding the development of the Nintendo Switch. The Switch is a really interesting-looking console designed to deliver a mix of home and portable function.

 

Nervousness abounds with the release of the Nintendo Switch because the company really does need a hit. The company has suffered from loss in market share due to competition from mobile gaming systems. Continual losses in market share mean less revenue running into a company’s coffers. This is an obvious problem. Lesser profits means less money for development. Coming up with something new like the Nintendo Switch becomes a lot more difficult when fewer funds are available.

 

Another problem, a really serious problem, also presents itself when a company suffers a loss of market share. Popularity declines. How could it not? Fewer people are buying the products the company puts out. A disastrous issue here would be the damage presented to the company’s brand. Once a brand is relegated to “also ran” or “has been” status, clawing back to a prominent position in an industry becomes difficult.

 

Nintendo has a very storied history in the global gaming landscape. The brand would not exactly be destroyed after one or two years of weak sales. If the Nintendo Switch does not reflect improvements in sales, then the company could be in serious trouble. More and more embarrassing years of market indifference begin adding up. Nintendo has a lot riding on the Nintendo Switch’s March 2017 release.

 

Business Opportunities Through Creation Of Debt Management Software

Every problem in the society comes with a solution that acts as a business opportunity. There has been an increase in consumer debt across the globe. Currently, Canada tops the list of households with the highest debt-to-income ratio (DTI). Sweden is the leading country in Europe with the highest debt-to-income ratio. Experts claim that higher DTI ratio makes borrowers less likely to repay their loans in the future.

 

The effects of personal debt extend beyond the financial scope. People with debt problems usually experience health issues. Moreover, most marriages are ruined because of financial limitations. The effects of debts are more severe than what we see on our monthly statements. The good news is that developers have come up with debt reduction software.

 

Mint is among the most popular personal finance management software applications. Many users use the software to plan their way out of debt. Its customer base has grown to 1.5 million in the last two years. Intuit purchased Mint for $170 million. Debt management applications help the users in budgeting. Most of the software provide “what if” scenarios to the users. Therefore, the users can check different payment strategies and their possible outcomes.

 

Debt management applications also assist in budget creation. Most people who get out of debt do so with the help of a budget. The developers create the software with a budget creation feature to assist the users to manage their debts. Some applications also provide credit score of the user and generate reports.

 

The Richest Entrepreneurs In The Tech Industry

The tech industry has been the new hub for most of the upcoming billionaires in the world. The scalability of technology has allowed inspiring entrepreneurs to go from rags to riches in a few years. Below is a list of the 10 richest entrepreneurs in this lucrative industry as at 2016.

 

Bill Gates

The mogul is the Founder of Microsoft, an American multinational technology company that develops, manufactures, licenses, supports, and sells computer software. Gates has an estimated net worth of around $78 billion. He is also the Chairman of the Bill and Melinda Gates Foundation.

 

Jeff Bezos

He is the CEO of Amazon.com. Bezos’ company is an online merchant for books and a wide variety of products and services like video streaming. He has an estimated net worth of $66.2 billion.

 

Mark Zuckerberg

Zuckerberg is the Chairman and CEO of Facebook. It is the largest and most popular social networking platform in the world. Facebook recently acquired other social network companies like Instagram and Whatsapp. Zuckerberg has an estimated net worth $54 billion. He is the youngest tech billionaire.

 

Larry Ellison

Ellison co-founded the Oracle Corporation. It is an American multinational computer technology company. He is the Executive Chairman and the Chief Technology Officer of the firm. His fortune is estimated to be worth $51.7 billion.

 

Larry Page

Page co-founded Alphabet Inc. and Google. He also invented Google’s best-known search ranking algorithm, PageRank. He has an estimated net worth of $39 billion.

 

Sergey Brin

Brin is the President of Alphabet Inc. He also played a significant role in co-founding the largest search engine in the world, Google. He is worth $38.2 billion.

 

Steve Ballmer

Ballmer is the owner of Los Angeles Clippers. He is also the former CEO of Microsoft. Ballmer contributed significantly to the growth of Microsoft and release of Windows XP and Xbox. He has an estimated fortune worth $27.7 billion.

 

Jack Ma, Ma Huateng, and Michael Dell complete the list of top 10 richest tech billionaires in the world.

 

Reasons Why Content Providers Struggle Abroad

E-commerce has helped to erase all the boundaries in the global economic arena. In the past, businesses explored overseas markets and set up operation in new regions. It is the same reason why we see content providers are eager to venture into abroad locations.

 

Many American content-creating firms are motivated by an entrepreneurial drive and desire to make more profits. They look beyond the country’s borders in search of fertile terrain to map out a success plan. The reality of the matter is that some are successful while don’t succeed. The companies that have a better chance of becoming successful abroad are those that initially scout the new territory to recognize the opportunities available and the possible challenges that they may face before.

 

Currently, expanding your business to an overseas location has become an easy task because international trade restriction policies have been softened. Moreover, more consumers from all regions of the world are digitally connected through online channels and devices. However, that does not mean that all is easy. Many publishers face challenges such as piracy threats, difficult language translations, Jack of internet access, changing government regulations, shifting economic rules, and monetization and payment obstacles.

 

The CEO of Cue said that the biggest problem that American content firms face is the need to communicate to a global audience with messages that have been built around U.S. consumers. Paul Parreira added that localizing our message becomes a challenge regardless of the product. Another barrier to foreign markets is the conservative nature of foreign governments such as Burma, China, and Arab nations. Such countries restrict access and censor content that conveys messages that are at odds with the political ideology and opinions of the government. Moreover, some governments block content that they deem morally unacceptable or sexually suggestive. Asian countries like South Korea and China require users to register with internet providers using their real identification.

 

Such laws can promote identity theft. Monetizing content can be challenging depending on the territory because some consumers fear to make an online payment. Moreover, different countries have various forms of acceptable online payments.

 

Most Online Ads Don’t Reach Targets

When it comes to younger demographics and mobile devices, online ads are not reaching their targets. Nielson’s Digital Ad Rating Service’s reports indicate that “Forty-four percent of online ad campaigns aimed at 18 to 34-year olds” were successful. The rest went sight unseen.

 

The reasons for this lack of engagement can be chalked up to several issues. First, young people may not have enough buying history or consistent interests that would allow marketers to determine which niche or special interest platform they would find appealing. Not knowing where your online audience gathers makes ad placement difficult. Additionally, mobile is still a relatively new environment and one in which marketers are still finding their place. Mobile apps like Snapchat and Instagram are used by younger demographics, who are tech savvy and know how to block ads. The platforms on which the younger demographic gathers choose to limit traditional online ads in favor of influencer marketing, a less invasive form of advertising. Nielson didn’t measure the rate at which young people receive product promotions through influencers on social media platforms. Accounting for this kind of ad delivery might skew the numbers, resulting in a more realistic report.

 

While desktop ads and ads meant for the 35 to 64-year old demographic have a 54 percent rate of reaching their target, these ads are less personal. Younger consumers are growing accustomed to personalized ads. As Nielson’s marketing effectiveness director for the UK and Ireland told CNBC, mobile platforms “are superior in reaching narrower audiences.”

Business Opportunities Through Creation Of Debt Management Software

Every problem in the society comes with a solution that acts as a business opportunity. There has been an increase in consumer debt across the globe. Currently, Canada tops the list of households with the highest debt-to-income ratio (DTI). Sweden is the leading country in Europe with the highest debt-to-income ratio. Experts claim that higher DTI ratio makes borrowers less likely to repay their loans in the future.

 

The effects of personal debt extend beyond the financial scope. People with debt problems usually experience health issues. Moreover, most marriages are ruined because of financial limitations. The effects of debts are more severe than what we see on our monthly statements. The good news is that developers have come up with debt reduction software.

 

Mint is among the most popular personal finance management software applications. Many users use the software to plan their way out of debt. Its customer base has grown to 1.5 million in the last two years. Intuit purchased Mint for $170 million. Debt management applications help the users in budgeting. Most of the software provide “what if” scenarios to the users. Therefore, the users can check different payment strategies and their possible outcomes.

 

Debt management applications also assist in budget creation. Most people who get out of debt do so with the help of a budget. The developers create the software with a budget creation feature to assist the users to manage their debts. Some applications also provide credit score of the user and generate reports.

 

How Artificial Intelligence and Online Marketing Will Team Up in 2017

The use of artificial intelligence in online marketing campaigns should not surprise anyone. The negative image that Hollywood has created about AI being the evil force powering Skynet and the Terminator does not apply in marketing; if anything, the use of AI for promotional purposes will be a major benefit for business owners in 2017.

 

One of the most promising AI marketing developments in 2017 will be the expansion of what is known as visual search. The current model of online marketing consists of showing prospective buyers images of items they can purchase directly. Visual search makes this process more flexible; for example, a woman interested in an outfit she sees while checking her Instagram feed could let an AI search bot look for it across the internet.

 

Voice search is even more promising because tech giants such as Google and Microsoft have been working diligently on the improvement of their virtual assistants. Through the process of machine learning, the Google Now and Microsoft Cortana assistants are getting better at listening to search queries; in fact, the AI that powers these assistants will soon be able to detect and analyze tone of voice to improve search engine results.

 

Psychographic targeting is another trend developing in the world of AI marketing. Starting in 2017, a British advertising firm will incorporate IBM Watson technology to look into the motivations and personality traits of women who prefer certain types of makeup. This development will combine machine learning with linguistic analysis.

 

 

Three Online Marketing Trends That Ruled 2016

It is not uncommon for new trends to emerge during the year in the online marketing world. Technology and consumer trends are the two forces that drive the direction of the virtual market. Let’s take a close look at three of the most popular online marketing trends of 2016.

 

Apps

 

Apps (Applications) aren’t new, but they continue to gain more popularity as time progresses. Some experts strongly believe that apps will replace traditional websites in the future. Google’s App Streaming service gives consumers an opportunity to try certain apps without downloading them to their cell phone. It is also worth mentioning that well-known social media platforms are working hard at giving their users quality app-based experiences.

 

Personalization

 

Top technology and content marketers are now starting to understand the value of personalization when it comes to proper content distribution and user adoption. Online giants like Google and Facebook are releasing tons of audience targeting features. This helps savvy advertisers and content publishers establish a strong relationship with their targeted audience.

 

Diversification with Marketing Strategies

 

Marketers are now finding it very difficult to secure conversions with one marketing strategy. Each marketing strategy has advantages and disadvantages. For example, Search Engine Optimization can provide positive results, but technological advances can hurt marketers in the search engine rankings. Marketers are now adding more sound marketing strategies to their arsenal.

 

New trends in the online marketing world will continue to take place over time. Consumers and technological advances will always control the virtual market.