Category Archives: Business News

What You Need to Know About Marketing to Millennials

Millennials include men and women aged 18 to 35. This generation is usually categorized by a propensity for relying on digital media and the Internet, and in some ways, millennials can be considered selfless and lazy. This doesn’t apply to all of this group, but it’s important to keep in mind as you build your marketing techniques around this generation.

The reason that marketing to millennials is so important is that they make up a large chunk of the market, and they spend billions of dollars on products and services every year. With that being said, marketing to this group is much different than marketing to generation X and baby boomers, and this generation presents some unique challenges. To help with these challenges, we’ll outline some key tips below.

Offer them something useful.

First, keep in mind that millennials don’t want lectures, and they don’t want simple advertisements. They want to know what the best products and services are, but they also want useful information, tips and free stuff.

You need to take advantage of this when advertising. A great way to do this is by offering coupons and discounts to buyers who are followers of your social media. If you don’t have the option of offering coupons and discounts, you might consider offering free information. Do you have valuable techniques and tricks that others might find useful? You can offer this insider information as a way to get millennials to click on your posts and start following you on social media.

Stand for something particular.

Once upon a time, companies and businesses could be faceless. Buyers didn’t have to know the political preferences of the company owners and operators. Today, things are different, and millennials who are thinking about buying from you want to know that you stand for something that aligns with their thinking. Certain companies are great at doing this, and they regularly donate to specific charities and tout their political and ethical beliefs through social media. Like it or not, this is a good way to attract millennials to your business.

By keeping these two important lessons in mind, you’ll be able to more easily market to millennials and improve your business revenue.

Becoming A Success With Traveling Vineyard Wines

Wine is a beloved alcoholic beverage by men and women. Wine is a drink that can be enjoyed by anyone and it can be enjoyed with any kind of cuisine or dessert. Wine is a drink that many people enjoy with friends and some enjoy it with their significant others. There are countless wines and even more wine bottles circulating around the world. While people love wine, they also love to make money.

The concept of selling wine is a perfect career for some. There is a company that helps people work from home, selling quality wines. This business opportunity is perfect for stay at home moms and people who just want extra supplemental income. This company puts people in the drivers seat of their lives. This company is called Traveling Vineyard Wines. Traveling Vineyard Wines is a direct sales company that has people working as independent contractors, for the purpose of selling their wines. These people called Wine Guides, sell the wine via parties where everyone has a good time.

If someone wants to become a wine guide, they have to sign up for more information. When they officially sign up to be a wine guide, they will get a leader that is near their location. That leader will train them in the business of selling wine. They will also allow the new wine guide to shadow them during wine parties, to give them a good look on what the job entails. New wine guides also have access to “The Tasting Room”. “The Tasting Room” is an online training center that gives new wine guides access to all of the training materials and instructions on how to grow their businesses. The online training center also has the information to all of the wines that the Traveling Vineyard sells.

New wine guides are given a kit that they can use for their first two wine parties. It includes everything that they need to make their first two parties a success. The success kits includes wine bottles, wine tasting glasses, wine accessories, marketing materials, and business paperwork.

Enchanting Shopping Experience with Roberto Santiago

Manaira Shopping is among the largest shopping malls in Joao Pessoa, Brazil. The establishment is the property of a popular entrepreneur Robert Santiago. Santiago’s shopping mall encompasses global brands and has continuously gained a robust reputation for offering an incomparable and competitive shopping experience to the Brazilian clientele. Manaira Shopping was developed with the core intention of providing a variety of leisure, fun and comfort option to customers. The mall’s location in the resort city has propagated its status the more.

Manaira Shopping had developed itself as the Joao Pessoa’ go-to entertainment hub. Roberto Santiago designed the entire space, which depicts why he has a strong personal attachment to the mall. The huge shopping mall provides diverse entertainment options, which fit the need of families and thrill seekers alike. The fun, comfort, and tranquility offered by the mall are unprecedented. Manaira Shopping featured numerous amusement parks, bowling alleys, ballrooms and movie theaters.

The mall’s cinema is its standout facility. Manaira Shopping encompasses 11 theater rooms all that are equipped with digital 3D equipment, plush seating on BlogSpot as well as the VIP chambers. The facility features a broad and comfortable view angle. All theaters feature mini-bars, which come with drinks catering for all preferences and tastes as well as gourmet popcorn machines. Aside from the entertainment and fun, the space features a modernly equipped gym, which is hosted by competent and experienced instructors. This has assisted in strengthening the relationship the mall has with its diverse Northern Brazil clientele.

Roberto Santiago is synonymous with the success of his Manaira Shopping. The shopping mall was designed by Santiago in a manner that provides its clients with unique dining, shopping, and entertainment experience. The success of the modern-day shopping mall has propagated the development of other similarly successful entities. These enterprises include a motorsports business on and a cartonnage firm.

Roberto Santiago is an alumnus of the Marist College Pius X as well as the University Center of Joao Pessoa (UNIPÊ). Roberto, in his studies, specialized in business management. With a robust and extensive academic background, Roberto Santiago has aided in honing his business acumen from his early years. He additionally featured a profound zeal for succeeding, something that has steered his passion forward to date. Roberto Santiago’s resilience fostered his success since his tentative days in the business universe. This is evidenced by the fact that his mall, Manaira Shopping Mall was established when he was just 30 years. Additionally, Roberto Santiago is a passionate sportsman. He has participated in several motocross and art championships across South America, winning some of them.

Visit TripAdvisor to read more.

UKV PLC Is A Globally Known Wine Dealer

UKV PLC ventured into the wine industry in 2015. The main offices of this wine dealer are in Surrey, UK. Mr. Peter Anthony and Mr. Charles Brodie serve as co-CEOs of this company. Mr. Robert John Edwards serves as the secretary.

UKV PLC’s business operations

This company specializes in the marketing and distribution of beer, wine, spirits, and other alcoholic beverages. UKV PLC acquires its Investment Grade Luxury Fine Wine from vineyards in Italy, Spain, and France. The company’s clients are mostly customers who buy wine for the pleasure of drinking, others are collectors who purchase for future financial gain, and some buy with the objective of developing cellars.

UKV PLC is a privately owned wine company that operates independently. It works in collaboration with a diverse network of traders, merchants, and brokers. This company has an extensive supply channel. Together with its network of vintners, UKV PLC works to acquire stocks of champagne and other wines that are in high demand. The firm is also involved in marketing and supplying liquor on behalf of trade customers and private individuals. This company sells wine based on the preference of its clients. Additionally, UKV PLC provides brokerage services for traders who wish to deal in investment grade wine.

Benefits of buying wine from UKV PLC

UKV PLC has a pool of experienced wine consultants that can guide a buyer in selecting the appropriate wine for any event or purpose. The company addresses the needs of its customer by matching them with unique and high-quality wines. UKV PLC provides a broad range of wines at affordable rates. The firm’s consultants are quite flexible – they meet with clients at their preferred location and offer them actionable tips for picking appropriate wines. UKV PLC is an e-commerce business and provides an online platform for its customers to select and buy wine. The company delivers the ordered goods promptly.

Building Your Business with Online Marketing

The world of business is changing fast. For a long time, online presence has been a preserve for freelancers and developers. Today, anyone who is passionate about what he or she is doing and wants to reap real benefits from it must make use of the internet. However, having a website or a blog is not enough to make your online presence felt—you must go the extra mile.


Remember, there are probably millions of people selling the same products as you in the online market. Even when you offer the best of all the products up for sale, you may still score low when it comes to making the actual sales. In short, the success of your business will largely depend on your efforts in trying to stand out of the pack.


Make the First Impression Attractive and Memorable


Before visitors to your website click on the products on sale, they will have already made up their mind about the kind of business they will be dealing with from the first impression. According to, your logo is likely to be the first feature that catches the visitor’s eye, and it would be a big blow to the business if it’s neglected. Do your best to make sure that it delivers exactly the kind of impression you would like to create about the business. In addition, don’t forget to make the taglines informative and attractive enough to leave a lasting impression on the visitors.


Creating the Portfolio


Many people think they know everything they need to create a portfolio of their business. While the work may be of high enough quality, there are the little things that could make all the difference. For instance, outlining the goals of the business and achievements through customer testimonials is superb way of making your website stand out.




If visitors find any difficulty getting at what they wanted, they’ll be most likely clicking off the page in the next one and straight into your competitor’s arms. Therefore, make sure that finding ones way around the website is as easy as possible. In the same breath, details about your products should be available with a simple click.


The use of the internet is one of the greatest ways of keeping in touch with your customers. Due its global appeal, it’s provides the best opportunities for business growth since the customer base is unlimited. Additionally, creating a business website is a splendid means of building a lasting bond of trust and friendship with customers, both local and global.


Quick Adaptability to Change Becoming Increasingly Important for SEO Agencies

For SEO agencies, having the ability to adapt to change has always been a standard requirement to succeed in the industry. Most agency owners and SEO experts immediately think of yet another Google update when they see the word “change.” In many cases, they’ll be right. Search engines often modify the way their ranking algorithm works. Sometimes, this may result in website elements or content types that were perfectly fine a few days ago now incurring penalties. The most recent example of this is Google now penalizing websites that display intrusive interstitials after the user reaches them from a search done on mobile.


But for those working with larger clients, the changes are now a lot more likely to come from the client, rather than Google. Adjusting to them quickly enough may be a challenge, even for those with a high amount of experience in the SEO world.


There are several real-world cases where being able to make immediate changes was crucial to keeping the client happy. For example, an SEO agency that is focused on getting conversions by increasingly focusing their efforts on keywords that generate more sales has been asked to switch focus to just traffic growth. The reason behind this was that the current owners of the company were trying to find a buyer for the business and had to show that website traffic was growing, with conversions being of little importance.


Such a request may not make too much sense, especially for SEO firms used to working with small businesses, who rarely have the luxury of spending money just to make traffic numbers look good. But when dealing with bigger clients, being asked to quickly change the way their SEO campaigns work is a possibility. In this scenario, the SEO services provider was able to identify some high-volume, but low quality keywords that the site already ranked for and changed the optimization strategy over to them, which gave the client exactly what they were looking for.


Presidential Campaign Online Marketing

Barack Obama, President of the United States of America, has held this powerful position for nearly eight full years now. As many may remember, this election was of great significance because Obama’s election meant change for the world as the first African American reigned in position of President. Obama knew that he had to work diligently to score the votes of the citizens of the U.S. used each and every opportunity to present his case to the public. Online marketing was one of the beneficial techniques used during his campaign days.



Donald Trump and Hillary Clinton are the 2016 Presidential nominees, and as each candidate attempts to gain the vote of each American citizen in order to gain this powerful position, they’re also heeding in the direction of President Obama and using online marketing to help them with that task. With so many people online these days there is little wonder why online marketing is one of the top techniques used by Presidential candidates.



A few online marketing statistics:



  • More than three million businesses and individuals use Facebook to reach customers new and old. There are approximately 750 million people using Facebook each month.
  • Content marketing provides three times the number of leads as traditional marketing techniques.
  • Email marketing is still one of the most preferred methods of communication for customers.
  • Approximately 93% of all individuals base their decisions off of information they’ve learned from social media platforms, particularly Facebook.
  • The key to capturing a customer, or in the case of an election a voter, is to capture their information the minute they visit the website. In the 2008 election, Obama’s homepage immediately requested a name and email address, and even offered a free bumper sticker upon request. That’s a score for double marketing in one, Mr. Obama’s team!


Online marketing works, even if you’re running for a position like President of the United States. President Obama’s campaign stands as one of the most successful in online marketing history. Both Presidential candidates can learn quite a bit by following in the footsteps of our current leader.


3 Ways to Improve Your Brand Reputation Online

According to Google, the vast majority of consumers (about 97%) use the Internet to search for businesses. And this is the reason why billions of brands are vying for the top spot in the search rankings. Therefore, the challenge for a business is to become more influential than the other businesses.


Online marketing tactics have changed; you can’t rely on old methods to build your customer base. Here are different ways you can build your brand’s reputation online.


Be Consistent with your Branding


It can’t be said enough; consumers prefer to buy from brands they are familiar with. Communicating with the consumers through a consistent brand voice provides your business with creditability and recognition. Businesses use several channels (blogs, different social networks, and document sharing sites) to reach out to customers; therefore, displaying a consistent branding strategy across all these channels is important.


Influencer Marketing


Influencer marketing has skyrocketed in the past year to become the darling of the marketing world. In the past year, 60 percent of brands implemented the strategy in their marketing plan. This number is expected to rise by 15 percent in 2017.


In this strategy, a business reaches out to an influencer (a blogger, Instagrammer, celebrity, and YouTube star) and work with them as brand advocates. To find a good influencer, you can carry out your own research or partner with a company that will connect you with top influencers.


Press Release Marketing


Press releases are an efficient and affordable marketing tool to enhance brand visibility and recognition. If Google News picks a press release about your company, then your brand will receive additional coverage.


Even though these strategies can push your brand to the right direction, remember that building a reputation takes time and won’t happen overnight. Apply these strategies consistently, and you will nurture a stronger reputation for your business.

Taking On An Industry With Online Marketing

When it comes to business, one is always going to take on an industry. Therefore, it is important to decide on the desired industry. It has to be something that one is passionate about. While some people may have one passion that drives him throughout their whole life. There are others who may have a lot of different passions. For instance, there is one person that has decided that she wants to take on the fashion industry. She is not only wanting to provide some of the best styles for the customers, but also some better working conditions for people that are providing the clothing.


Whatever industry that one decides on, it is important to do marketing. Some of the easiest ways to market a company is online. Marketers could use a lot of media in order to get the marketing. Among the common ways to market a business is through social media. Social media is one of the easiest ways to spread awareness about a company. Also, social media profiles tend to rank highly on search engines. As a result, people do not need to worry too much about search engine optimization. As long as the website and all of the social media platforms are regularly updated, there will be a steady growth of customers.


For instance, with the woman running the business called Arrowroot, she had to figure out the issue on how to market and spread awareness of her business. Fortunately, her husband was available to provide the marketing and the financial aspects of the business. Therefore, more customers are learning about the company. When it comes to online marketing, a lot of it is like the traditional style of marketing. It involves making a lot of announcements and reaching out to people so that awareness of a brand will be spread.


Why Ecommerce Brands Should Leverage User-Generated Content

With more than 24 million online stores in the e-commerce industry and lots of brands competing for undivided attention, an e-commerce entrepreneur may find it challenging to position themselves in front of their target clients. However, you can stay ahead of the competition and boost sales if you understand the power of user-generated content.


But what is user-generated content or UGC? UGC is authentic, unpaid content created by users of a certain product. It can be in the form of comments, testimonials, tweets, pictures and Facebook statuses.


So why should your company leverage user-generated content? Here’s how UGC can help you achieve your company’s goals.


1) Improves Brand Awareness


Besides SEO, social channels like UGC are a powerful driver for brand awareness. Statistics has it that 37 percent of consumers use social networks to research a product before making a purchase. In another research, 52 percent of customers say that watching videos give them confidence in their purchasing decisions.


It is, therefore, essential for brands to track reputation and unveil consumer insights. You can as well add reviews to a third-party site since users tend to view them as more reputable.


2) Enables You to Provide Better Customer Service


You can only improve your customers’ experience by identifying and understanding how consumers feel about the product.


Create loyal customers by allowing the existing ones voice their feelings and thoughts about your brand. This way, you will know their grievances and resolve any of their problems. Furthermore, providing a platform where people can air their opinions about your product encourages them to stay on your website longer and freely discuss their problems with other customers.


3) Nurtures Trust through Authenticity


Research shows that 92 percent of online consumers rely on recommendations from others. The big problem is that entrepreneurs spend most of their time running paid ads and making captivating posts to lure people to purchase from them. This alone does not give consumers enough reason to do business with you if you do not show real testimonials from real users.


Social proof assists companies to become more transparent and reputable.


4) Increase Website Engagement


User-generated content makes consumers feel more connected to you. Users know that you value their experiences with your brand and in turn, they will be more engaged and place you top on their list.


Rather than placing photos of your products on your website, it is better to include user-generated content images. This technique encourages visitors to purchase your product.