Millennials include men and women aged 18 to 35. This generation is usually categorized by a propensity for relying on digital media and the Internet, and in some ways, millennials can be considered selfless and lazy. This doesn’t apply to all of this group, but it’s important to keep in mind as you build your marketing techniques around this generation.
The reason that marketing to millennials is so important is that they make up a large chunk of the market, and they spend billions of dollars on products and services every year. With that being said, marketing to this group is much different than marketing to generation X and baby boomers, and this generation presents some unique challenges. To help with these challenges, we’ll outline some key tips below.
Offer them something useful.
First, keep in mind that millennials don’t want lectures, and they don’t want simple advertisements. They want to know what the best products and services are, but they also want useful information, tips and free stuff.
You need to take advantage of this when advertising. A great way to do this is by offering coupons and discounts to buyers who are followers of your social media. If you don’t have the option of offering coupons and discounts, you might consider offering free information. Do you have valuable techniques and tricks that others might find useful? You can offer this insider information as a way to get millennials to click on your posts and start following you on social media.
Stand for something particular.
Once upon a time, companies and businesses could be faceless. Buyers didn’t have to know the political preferences of the company owners and operators. Today, things are different, and millennials who are thinking about buying from you want to know that you stand for something that aligns with their thinking. Certain companies are great at doing this, and they regularly donate to specific charities and tout their political and ethical beliefs through social media. Like it or not, this is a good way to attract millennials to your business.
By keeping these two important lessons in mind, you’ll be able to more easily market to millennials and improve your business revenue.