Category Archives: Business News

How to Start Making Money With Your Blog Website

Whether you are starting a blog or creating a website to sell a product or service, website creation should have an end goal of making money.

Many people can make money by blogging about a niche industry. For example, you might know a lot about lawn care. You can create a website or blog that is all about how to care for your lawn in the best ways possible. Naturally, you should hope to make money from this blog.

Others create websites so that they can sell a product or service that they have created and cultivated. Again, making money from this website should be your ultimate goal if this is the case for you.

Fortunately, both of these goals can be easily met if you only know how to make money from your website. The following tips will help you do just that.

Start selling ad space

The first thing that you’ll need to do to make money on your blog is to start selling ad space. You can sell directly to marketers, or you can sell directly to other businesses that are hoping to promote their products or services. For example, if you were to create a blog website about lawn care, you may want to talk to lawn care fertilizer companies about selling ad space for them. People who visit your blog will be interested in lawn care, and they may decide to click on an ad for fertilizer while they’re there.

Start selling your own products

If you’re not selling your own products or services already, consider doing so. This is another great way to make money from your blog or site. Even if you are only a writer, you can sell e-books, programs and other copy material to those who visit your site.

By doing both of these things, you’ll start to see money coming in right away from your site.

Investing in Outdated Marketing Resources May Be a Costly Misstep

Finding ways to effectively promote a business may be of paramount importance when it comes to attracting and acquiring new customers or clients. While conventional advertising and promotional efforts may still have a role to play, businesses that invest in outdated marketing resources at the expense of digital marketing solutions could end up missing out on a great deal. Learning more about the latest marketing trends and formulating a strategy that will net superior results is often a critical concern for businesses that wish to remain competitive in today’s increasingly crowded marketplace.

Limitations of Conventional Promotional Efforts

The limitations associated with a marketing strategy that may be too old-fashioned or conservative are often far more serious than many businesses might expect. While tools like physical signage or opportunities to use print-based media in order to promote a business may still have a role to play, outdated advertising resources typically lack the greater focus, superior versatility and lower price-point of their digital counterparts. Smaller businesses and new startups that may have only limited financial resources to work with would do well to invest in a marketing strategy that will be able to produce results without placing unnecessary strain on operational costs.

Crafting the Right Advertising Strategy

Effective marketing strategies commonly draw upon a range of different resources. Ignoring the potential benefits that social-media marketing or mobile application development may provide could find businesses struggling just to maintain their existing customer base. Organizations that fail to keep up with the times may quickly find themselves unable to attract the clients, customers and business opportunities they need in order to remain profitable. The latest resources, promotional tools and other new innovations that are helping to shape the world of digital marketing may soon become assets that no business will be able to afford being without.

Online Marketing Trends That Are Dominating 2017

The marketing sector is dominated by those with the foresight to plan ahead, expect changes and embrace trends before competitors do. It is, therefore, best to take note of how the industry is changing to continue to be competitive in your sector. From the changes in artificial intelligence to the evolution of instant communications, here are some of the common social and marketing trends of 2017 to incorporate in your enterprise.

1. New Products Roll in from Brand Revolution

Consumers, through social media, play a vital role in the marketing sector since they share their requirements and priorities via purchasing choices and direct feedback. This way, brands continue to become increasingly aware of the needs and preferences of their customers. Consumer-facing brands, therefore, get to shape their product or service offering around the most recent lifestyle trends.

2. The Future Is Brighter with Artificial Intelligence Solutions

Brands will increasingly use AI to offer their customers a helping hand. This current trend identifies appropriate artificial intelligence tools as a way for customers to navigate today’s complex world. From high-end applications, providing virtual buying assistants to creating customized shopping experiences, this transformative technology is on the way, in a big way.

3. Mobile Devices Enhance On-the-Go Consumerism

Nowadays, many people have their mobile devices tethered to their sides. The devices offer smarter, faster and more intuitive data, making them more ingrained into our daily routine and connected culture. This significantly affects consumers at the point of purchase.

Over time, mobile devices will become consumer’s most valuable shopping partner since shoppers check them for recommendations and fact-checking.

4. Influencer Marketing

Many companies now recognize Influencer Marketing as the industry’s major brand strategy. With some brands pulling stunts like providing discounts for positive reviews and posting fake comments, using established influencers is probably the most trusted form of spreading the word about your products or services.

5. Consumer Resentment of Intrusive Marketing Increases

Customers don’t want to be bothered with banner ads, pop-ups, and other disruptive brand messages. Today’s consumers dislike brands that aggressively push their way into social media feeds whether through Tweets, Promoted Pins or Facebook.

It is important that you be aware of the latest trends to stay competitive in your sector. Also, be sure not to dive headlong into them but research them carefully and strategize how to incorporate them into your marketing strategy.

Facebook Enters New Businesses

Raising funds online has been available for a while now. GoFundMe is among the sites allowing for money raising. But, new competition is on the block, CNN reports. And this competitor is formidable. It is Facebook, which is not so unexpected since the company is branching out into other businesses.

Facebook just announced that it’s expanding its charitable tools to personal fundraising. It will go beyond nonprofit organizations into personal fund raising. The donations made will net Facebook 6.9 percent plus 30 cents. Meanwhile, nonprofits will continue to be charged 5 percent.

At the beginning, there will be six categories of personal fundraising. These will include education, medical, medical for pets, crisis relief, personal emergencies, and funeral expenses. Before funds can be raised, 24-hour review process will take place in order to avoid fraud. To donate, users will need to log into Facebook. The processing of payments will take from 7 to 13 days.

Meanwhile, Facebook is taking on Snapchat. It has just released features intended to mirror what Snapchat offers. These include short visual stories, disappearing messages, and camera filters. Its subsidiary, Instagram, already has these features. Facebook tried to buy Snapchat before for $3 billion, but Snapchat decided to go on its own and made a public offering of its shares. After that, its market cap reached $30 billion. So now, Facebook is competing directly against its former acquisition target.

In return, Snapchat is coming up with a new feature known as “Our Story.” It relies on collections of photos and videos related to specific events, and then makes stories out of them. There’s also a new search function allowing for searching events.

Snapchat is experiencing slowing growth, so analysts begin to worry about sustainability of its stock price. It looks that Facebook appeals to various age groups, while Snapchat is mostly used by younger generations. If Snapchat can’t grow quickly and monetize its user base more, it will follow the path of Twitter and have its share price decline substantially. Facebook is a tough competitor after all.

Is Business Slow? Here’s How to Rev Things Up

It can be difficult to stay motivated when business is slow with your company or industry. But don’t waste this time. Instead, do something productive that can help you make the most of your down time. Here are some great tips for revving things up when your business is slow.

Revamp your business advertising and marketing strategies.

The first thing that you’ll want to focus on if things get slow is marketing. There’s always room for better marketing, and a slow in business is a great time to focus on this aspect of business and make some much-needed improvements. If you have an advertising department, hold a meeting with them and discuss new ways to attract customers, clients and followers to your social media platforms.

Check out industry-related networking events in your area.

No one likes networking. This is invariably true, but at the same time, most successful business people know that networking is essential, and it’s definitely something that you should focus on if you are trying to get your company off the ground or improve your return on investments. During slow times in your business, look networking events in your area and get involved.

Many networking events can be located by searching your industry on social media platforms. Talk to other business owners and managers in your line of work and see where the best opportunities will be. When you show up, put your best foot forward, and always make sure that you have a small one to two sentence presentation of yourself and your business. Keep business cards on hand as well.

Don’t get discouraged.

Finally, remember that having some slow times throughout the year isn’t so bad. It’s normal to slow down every once in a while, and if things have been hectic lately, you might even take this as a nice respite from your hectic work schedule. It can also be a time to focus on the other things as mentioned in this article. It’s a great opportunity to set yourself up for success in the future.

The Best Tips to Optimize Your Digital Marketing

Digital marketing is a part of successful advertising and general business marketing whether you like it or not. Most people interact digitally with their various types of technology, which means that you need to be right there with them. The following is a list of crucial digital marketing tips that will help diversify and improve your business so that you can attract as many customers and clients as possible.

Create an e-mail marketing list

The number one thing that you can do to improve your digital backing is create an e-mail marketing list. Many business owners don’t realize how important a good list of leads is for the success of their business overall.

In order to attract people to your digital marketing e-mail list, you’ll need to entice people to sign up. People aren’t just going to sign up for your e-mail list out of the blue. A good idea is to provide a pop up window when people visit your website or Facebook page. In the pop-up box, ask people to sign up for your e-mail list, and in return for them giving you your e-mail, give them something like a free e-book, a coupon for your services or products or something else.

Learn how to update your social media on a regular basis.

This should go without saying, but social media is the epicenter of all marketing and advertising. It is essential that you put most of your marketing efforts on social media on a regular basis. Update your accounts on a daily basis, and create posts that are scheduled to update on their own so that you don’t have to constantly be thinking about it

Offer useful information to clients and customers.

Finally, keep in mind that people want useful information from you as a business. They don’t only want to hear about the new products that you’re releasing next year. They want coupons, how-to tips and tricks and other valuable information that they can use to their advantage.

Try all of these tips for your digital marketing strategy. They will help you improve your business and revenues.

Online Marketing Strategies for Small Businesses

Online marketing strategies are aimed at increasing brand awareness and finding more customers for a company. Most entrepreneurs have realized this and are turning to different digital marketing activities to grow and succeed in the highly competitive business world.

Here are four strategies that some of the successful businesses have used to maintain a strong online presence.

1. Search Engine Marketing

Search engine marketing (SEM) entails promoting a website by increasing its visibility in SERP mainly through paid ads. The term was once used to refer to both search engine optimization (SEO) and paid search activities. But today, the term is used to refer solely to paid search.

What does SEM help you achieve?

Search engine marketing will help you get more visits from search engines from targeted PPC campaigns.

2. Mobile Marketing

Mobile marketing is a multi-channel, marketing strategy aimed at reaching the audience on their mobile devices. It can be via websites, SMS/MMS, email, social media, and apps. If done right, this digital marketing strategy offers the consumers customized, time, and location-based data exactly when they need it.

3. Content marketing

Content marketing lays the foundation for most online marketing campaigns. If you want to be perceived as a business with extensive knowledge of your industry, creating high-quality and actionable content should be a necessity to you.
Create content for your blog and other established websites (guest blogging). This way, you will end up with loyal visitors, social media shares, comments and most important of all, sales.

4. Social Media Marketing

Social media marketing entails the use of social media platforms to spread brand awareness or promote certain products/services. After creating your content now is the time to spread the word out. The best way to do this is through social media marketing.

With social media marketing, you are looking to gain many targeted followers so that your brand and content get attention. Also, you are looking to get visits from social networks that will ultimately turn into paying customers.

As mentioned above, online marketing plays a crucial role in the growth and success of a business. Use these techniques to get more traffic and customers online.

Tips for Attracting More Customers as a Small Startup Business

If you have recently started a new business, you may be reeling from all of the stresses and anxieties that come with this difficult and seemingly impossible task. What’s good to remember is that countless other individuals have been where you are now, and many people have been successful in starting their own businesses. With that being said, there are certain things that you can do to attract even more customers and clients. The following is a list of tips for attracting more followers to social media and marketers to your business.

1. Be active on social media.

The first tip that you need as a startup business has to do with social media. No one likes updating social media on a regular basis, but it’s absolutely necessary in this day and age, and this is especially true for millennials who spend almost all of their time on social media. You need to post every day on your social media platforms, and you need to reply to comments and tags of your social media hashtags or sites. It’s important to interact with your followers on a regular basis.

2. Develop an e-mail marketing list.

In order to keep your customers and clients up-to-date on what’s new with your business, you need a way to reach them individually, and this can be best done through an e-mail marketing list. But it can be difficult to develop an e-mail marketing list. In order to invite people to sign up for your list, always offer them something in return. A great way to do this is to have a pop-up box when someone visits your website. Tell them that they’ll get a free e-book, a small free product or service or a discount on one of your products or services if they sign-up for your e-mails. You’ll get thousands of people signing up, and this will spur people to be more interested in the e-mails that you send out.

Try these two important tips as you develop your industry, and you’ll see their benefits right away.

What You Need to Do to Be a Successful Woman in Business

If you are a woman who would like start her own startup business or get a job in the business world, you need to know right off the bat that your experience will probably be different than the experience that a man has. For many decades, the business world has been a man’s world, which means that you are the newbie as a woman.

That’s okay, and it’s totally manageable, but you should do a few different things as you get started so that you’re not surprised at some challenges as you go through the motions of becoming a successful businesswoman.

1. Get to know other women in startups.

Before you get started in a particular area of business, it might be helpful to read about other women who do whatever it is that you want to do. Likewise, if you can, get to know these people. Many startup mixer events take place in cities and urban areas that bring business women from various markets together. Attending one or several of these events can help you get connected with other business leaders who are also women.

2. Don’t be afraid to be assertive and confident.

Many women are afraid of being assertive in business because they think it makes them look manly and unattractive. You can be a successful business woman and be attractive at the same time. Don’t be frightened about putting yourself out there, having confidence and getting the job done.

3. Learning to take criticism and use it to your advantage.

Finally, it’s smart to learn how to take constructive criticism, but many women find it almost impossible to do this. Not using constructive criticism to your advantage will only hold you back in the business world. Take the advice that you are given, and use it to make yourself better.

It is important to see the differences between men and women in business. Men and women can be equally successful in the business world, but for the most part, their approaches to marketing, commerce and advertising are different. Use this information to your advantage to become the best business woman you can.

Work in Business? This Is How You Can Exercise on the Job

Working in business often means being idle for hours a day. As you may have heard in the news, many doctors and health professionals are saying that idleness and being seated for the majority of your day is akin to smoking or being a heavy drinker. We’re not sure if that comparison is actually true, but it is sure that sitting all day can’t be good for your health.

Fortunately, you have some options as a businessperson. Use the following pieces of advice to find ways of staying active and maybe even doing a few workouts while you’re on the job.

1. Try an exercise ball instead of a chair.

Exercise balls can be used in various types of workouts at the gym or at home, but you can use them in your office as well. Many people have successfully used exercise balls at their desk in place of a desk chair. You probably won’t want to do this all the time, but it can be a nice alternative to staying motionless in your chair all of the time. You can bounce on it and roll around on it, and you can even take a break from your work and do a few crunches on it as well.

2. Invest in a standing desk.

Standing desks are just what they seem like. They are simply raised desks. There are several tutorials online that show you how to make your own raised desk, but there are desks that are sold completely constructed as well. The only problem with standing desks is that you may get tired from standing all day, and this is especially true if you work long hours. On the other hand, standing desks may be a great option for your office. You can spend part of the time at your regular task and part of the time at you’re standing desk.

Try these two tips to stay more active during the day. Just because you work in an office doesn’t mean that you have to be idle all day, and these tips can surely help you burn a few more calories on the job.