Category Archives: Business News

Presidential Campaign Online Marketing

Barack Obama, President of the United States of America, has held this powerful position for nearly eight full years now. As many may remember, this election was of great significance because Obama’s election meant change for the world as the first African American reigned in position of President. Obama knew that he had to work diligently to score the votes of the citizens of the U.S. used each and every opportunity to present his case to the public. Online marketing was one of the beneficial techniques used during his campaign days.

 

 

Donald Trump and Hillary Clinton are the 2016 Presidential nominees, and as each candidate attempts to gain the vote of each American citizen in order to gain this powerful position, they’re also heeding in the direction of President Obama and using online marketing to help them with that task. With so many people online these days there is little wonder why online marketing is one of the top techniques used by Presidential candidates.

 

 

A few online marketing statistics:

 

 

  • More than three million businesses and individuals use Facebook to reach customers new and old. There are approximately 750 million people using Facebook each month.
  • Content marketing provides three times the number of leads as traditional marketing techniques.
  • Email marketing is still one of the most preferred methods of communication for customers.
  • Approximately 93% of all individuals base their decisions off of information they’ve learned from social media platforms, particularly Facebook.
  • The key to capturing a customer, or in the case of an election a voter, is to capture their information the minute they visit the website. In the 2008 election, Obama’s homepage immediately requested a name and email address, and even offered a free bumper sticker upon request. That’s a score for double marketing in one, Mr. Obama’s team!

 

Online marketing works, even if you’re running for a position like President of the United States. President Obama’s campaign stands as one of the most successful in online marketing history. Both Presidential candidates can learn quite a bit by following in the footsteps of our current leader.

 

3 Ways to Improve Your Brand Reputation Online

According to Google, the vast majority of consumers (about 97%) use the Internet to search for businesses. And this is the reason why billions of brands are vying for the top spot in the search rankings. Therefore, the challenge for a business is to become more influential than the other businesses.

 

Online marketing tactics have changed; you can’t rely on old methods to build your customer base. Here are different ways you can build your brand’s reputation online.

 

Be Consistent with your Branding

 

It can’t be said enough; consumers prefer to buy from brands they are familiar with. Communicating with the consumers through a consistent brand voice provides your business with creditability and recognition. Businesses use several channels (blogs, different social networks, and document sharing sites) to reach out to customers; therefore, displaying a consistent branding strategy across all these channels is important.

 

Influencer Marketing

 

Influencer marketing has skyrocketed in the past year to become the darling of the marketing world. In the past year, 60 percent of brands implemented the strategy in their marketing plan. This number is expected to rise by 15 percent in 2017.

 

In this strategy, a business reaches out to an influencer (a blogger, Instagrammer, celebrity, and YouTube star) and work with them as brand advocates. To find a good influencer, you can carry out your own research or partner with a company that will connect you with top influencers.

 

Press Release Marketing

 

Press releases are an efficient and affordable marketing tool to enhance brand visibility and recognition. If Google News picks a press release about your company, then your brand will receive additional coverage.

 

Even though these strategies can push your brand to the right direction, remember that building a reputation takes time and won’t happen overnight. Apply these strategies consistently, and you will nurture a stronger reputation for your business.

Taking On An Industry With Online Marketing

When it comes to business, one is always going to take on an industry. Therefore, it is important to decide on the desired industry. It has to be something that one is passionate about. While some people may have one passion that drives him throughout their whole life. There are others who may have a lot of different passions. For instance, there is one person that has decided that she wants to take on the fashion industry. She is not only wanting to provide some of the best styles for the customers, but also some better working conditions for people that are providing the clothing.

 

Whatever industry that one decides on, it is important to do marketing. Some of the easiest ways to market a company is online. Marketers could use a lot of media in order to get the marketing. Among the common ways to market a business is through social media. Social media is one of the easiest ways to spread awareness about a company. Also, social media profiles tend to rank highly on search engines. As a result, people do not need to worry too much about search engine optimization. As long as the website and all of the social media platforms are regularly updated, there will be a steady growth of customers.

 

For instance, with the woman running the business called Arrowroot, she had to figure out the issue on how to market and spread awareness of her business. Fortunately, her husband was available to provide the marketing and the financial aspects of the business. Therefore, more customers are learning about the company. When it comes to online marketing, a lot of it is like the traditional style of marketing. It involves making a lot of announcements and reaching out to people so that awareness of a brand will be spread.

 

Why Ecommerce Brands Should Leverage User-Generated Content

With more than 24 million online stores in the e-commerce industry and lots of brands competing for undivided attention, an e-commerce entrepreneur may find it challenging to position themselves in front of their target clients. However, you can stay ahead of the competition and boost sales if you understand the power of user-generated content.

 

But what is user-generated content or UGC? UGC is authentic, unpaid content created by users of a certain product. It can be in the form of comments, testimonials, tweets, pictures and Facebook statuses.

 

So why should your company leverage user-generated content? Here’s how UGC can help you achieve your company’s goals.

 

1) Improves Brand Awareness

 

Besides SEO, social channels like UGC are a powerful driver for brand awareness. Statistics has it that 37 percent of consumers use social networks to research a product before making a purchase. In another research, 52 percent of customers say that watching videos give them confidence in their purchasing decisions.

 

It is, therefore, essential for brands to track reputation and unveil consumer insights. You can as well add reviews to a third-party site since users tend to view them as more reputable.

 

2) Enables You to Provide Better Customer Service

 

You can only improve your customers’ experience by identifying and understanding how consumers feel about the product.

 

Create loyal customers by allowing the existing ones voice their feelings and thoughts about your brand. This way, you will know their grievances and resolve any of their problems. Furthermore, providing a platform where people can air their opinions about your product encourages them to stay on your website longer and freely discuss their problems with other customers.

 

3) Nurtures Trust through Authenticity

 

Research shows that 92 percent of online consumers rely on recommendations from others. The big problem is that entrepreneurs spend most of their time running paid ads and making captivating posts to lure people to purchase from them. This alone does not give consumers enough reason to do business with you if you do not show real testimonials from real users.

 

Social proof assists companies to become more transparent and reputable.

 

4) Increase Website Engagement

 

User-generated content makes consumers feel more connected to you. Users know that you value their experiences with your brand and in turn, they will be more engaged and place you top on their list.

 

Rather than placing photos of your products on your website, it is better to include user-generated content images. This technique encourages visitors to purchase your product.

 

 

Mobile Apps Lose Impact

Growth in the app market is slowing. TechCrunch reports that Flurry released a study on January 12 that states app growth has only increased by 11 percent over last year. Marketers looking to engage demographics through mobile apps will have to get inventive and understand the changing landscape.

 

Many users are concerned about a lack of privacy. They are uncomfortable with their private data being mined through social apps so they have turned to apps that seem to offer greater privacy. This could potentially explain why the personalization category, as measured by Flurry, reports a 46 percent decline in user engagement. Consumers don’t want to be tracked and they don’t want to be told what they like. They do like a few things. Apps that offer smooth mobile payments are preferential and app categories like shopping, sports and especially business and finance are seeing more users. Marketers would benefit from turning their attention from social platforms to apps that reach a specific market.

 

In other words, knowing where your preferred customer lives online may become less important. Instead of following your customer, let them find you by positioning your advertising and marketing on channels relevant to your industry. This old-school strategy might offer more marketing success than invading, or appearing to invade, a potential customer’s privacy.

 

If your business lies within an industry suited to provide app-based services, especially in the above mentioned industries that are witnessing continued growth, then it makes sense to keep your apps. First, run an audit to see how useful the app is in attracting customers and making conversions. Then, ensure the app is useful and efficient.

 

TechCrunch predicts marketers will mine contact lists, use email and will witness a rise in app mergers and acquisitions as well as the fading of venture capital-backed apps.

Marketing Bikinis On LinkedIn: The Genius Of Candace Galek

Candace Galek, CEO of Bikini Luxe, took a small online retail business that she operated off her small dining room to a major player in the swimsuit industry with innovative marketing techniques, which she attributes to her need to market her startup on a budget. Utilizing influencer marketing, Galek worked with her “super fans” as she calls them to promote her brand and increase consumer engagement.

 

However, Bikini Luxe’s success can be attributed to Galek’s social media marketing on LinkedIn. While not the social media platform that comes to mind for a bikini startup, galek used LinkedIn to show a woman’s derriere in a bikini bottom while asking fellow LinkedIn users if it was appropriate. The support and outrage got Galek noticed, which was her goal; her account was even taken down temporarily, before being reinstated.

 

As a model from sunny Miami, Florida, Galek was used to photoshoots clad in swimwear, nevertheless, she decided that she would rather sell bikinis, rather than model them. Even at a young age, Galek knew she would be an entrepreneur, at and age 29, she’s made her dream come true. With over 500,000 followers on multiple social media channels, including Pinterest, Galek is considered a savvy marketer as well, so much so that she been featured in Forbes and asked to write for Inc. Magazine. Her goal is to build Bikini Luxe into the largest resortwear and designer swimwear brand in the world, and with her impressive marketing skills, she just may do so.

 

Tesla, Progress, and Fee Structures for Supercharging Stations

Tesla Motors Inc. has announced a change to the structure of Supercharging station fees. A change is necessary because a great expansion of stations is underway. Expansions come with costs. Those Tesla owners who were quite fond of free charging capabilities are likely unhappy about having to reach into their wallet to pay for charging. Such is the nature of progress. Tesla’s free charging stations could be deemed a brilliant short-term marketing strategy.

 

Few people have not seen a “free trial offer” for a product. The idea at work is a customer takes something out for a test run and, if suitably impressed, continues on as a paying customer. No, buying a Tesla is not the same as signing up for a magazine subscription. Once someone purchases a Tesla vehicle, he or she owns it until the model is sold. Since Tesla vehicles reflect such a radical departure from the common automobile in the marketplace, a few sweeteners must be in place. Free charging would be a great sweetener.

 

Trying something new requires an incentive. Free supercharging is definitely an incentive. Additionally, when there is a limited number of charging stations, free charging cuts down on annoyances on being inconvenienced to drive far.

 

Tesla is a growing company. The types of cars the company sells are growing in popularity. This means more supercharging stations must be built. Increased production of stations comes with costs. Consumers end up paying those costs.

 

The cost-conscious can take solace is some very good news. Tesla will be soon rolling out the Model 3 sedan, a lower-priced model. The lower price may offset charging fees. More good news exists. The fees associated with supercharging come into effect when an annual limit has been surpassed. Those who do not drive beyond the limit still reap promised rewards.

 

The Nintendo Switch Reflects Critical Point In The Company’s History

Nintendo is always at work trying to release incredible new products that consumers will appreciate. By “appreciate”, it is meant they choose to buy the product when first released at full price. The costs of developing new products are not exactly cheap. No guarantees exist that anything Nintendo manufactures is going to sell. Right now, a lot of fingers are crossed in Nintendo’s offices regarding the development of the Nintendo Switch. The Switch is a really interesting-looking console designed to deliver a mix of home and portable function.

 

Nervousness abounds with the release of the Nintendo Switch because the company really does need a hit. The company has suffered from loss in market share due to competition from mobile gaming systems. Continual losses in market share mean less revenue running into a company’s coffers. This is an obvious problem. Lesser profits means less money for development. Coming up with something new like the Nintendo Switch becomes a lot more difficult when fewer funds are available.

 

Another problem, a really serious problem, also presents itself when a company suffers a loss of market share. Popularity declines. How could it not? Fewer people are buying the products the company puts out. A disastrous issue here would be the damage presented to the company’s brand. Once a brand is relegated to “also ran” or “has been” status, clawing back to a prominent position in an industry becomes difficult.

 

Nintendo has a very storied history in the global gaming landscape. The brand would not exactly be destroyed after one or two years of weak sales. If the Nintendo Switch does not reflect improvements in sales, then the company could be in serious trouble. More and more embarrassing years of market indifference begin adding up. Nintendo has a lot riding on the Nintendo Switch’s March 2017 release.

 

Business Opportunities Through Creation Of Debt Management Software

Every problem in the society comes with a solution that acts as a business opportunity. There has been an increase in consumer debt across the globe. Currently, Canada tops the list of households with the highest debt-to-income ratio (DTI). Sweden is the leading country in Europe with the highest debt-to-income ratio. Experts claim that higher DTI ratio makes borrowers less likely to repay their loans in the future.

 

The effects of personal debt extend beyond the financial scope. People with debt problems usually experience health issues. Moreover, most marriages are ruined because of financial limitations. The effects of debts are more severe than what we see on our monthly statements. The good news is that developers have come up with debt reduction software.

 

Mint is among the most popular personal finance management software applications. Many users use the software to plan their way out of debt. Its customer base has grown to 1.5 million in the last two years. Intuit purchased Mint for $170 million. Debt management applications help the users in budgeting. Most of the software provide “what if” scenarios to the users. Therefore, the users can check different payment strategies and their possible outcomes.

 

Debt management applications also assist in budget creation. Most people who get out of debt do so with the help of a budget. The developers create the software with a budget creation feature to assist the users to manage their debts. Some applications also provide credit score of the user and generate reports.

 

The Richest Entrepreneurs In The Tech Industry

The tech industry has been the new hub for most of the upcoming billionaires in the world. The scalability of technology has allowed inspiring entrepreneurs to go from rags to riches in a few years. Below is a list of the 10 richest entrepreneurs in this lucrative industry as at 2016.

 

Bill Gates

The mogul is the Founder of Microsoft, an American multinational technology company that develops, manufactures, licenses, supports, and sells computer software. Gates has an estimated net worth of around $78 billion. He is also the Chairman of the Bill and Melinda Gates Foundation.

 

Jeff Bezos

He is the CEO of Amazon.com. Bezos’ company is an online merchant for books and a wide variety of products and services like video streaming. He has an estimated net worth of $66.2 billion.

 

Mark Zuckerberg

Zuckerberg is the Chairman and CEO of Facebook. It is the largest and most popular social networking platform in the world. Facebook recently acquired other social network companies like Instagram and Whatsapp. Zuckerberg has an estimated net worth $54 billion. He is the youngest tech billionaire.

 

Larry Ellison

Ellison co-founded the Oracle Corporation. It is an American multinational computer technology company. He is the Executive Chairman and the Chief Technology Officer of the firm. His fortune is estimated to be worth $51.7 billion.

 

Larry Page

Page co-founded Alphabet Inc. and Google. He also invented Google’s best-known search ranking algorithm, PageRank. He has an estimated net worth of $39 billion.

 

Sergey Brin

Brin is the President of Alphabet Inc. He also played a significant role in co-founding the largest search engine in the world, Google. He is worth $38.2 billion.

 

Steve Ballmer

Ballmer is the owner of Los Angeles Clippers. He is also the former CEO of Microsoft. Ballmer contributed significantly to the growth of Microsoft and release of Windows XP and Xbox. He has an estimated fortune worth $27.7 billion.

 

Jack Ma, Ma Huateng, and Michael Dell complete the list of top 10 richest tech billionaires in the world.