Category Archives: Business News

Google Rolls Out the News Feed Feature for Android and iOS

Google is one of the most innovative companies on the planet today, and the technology it offers has continued to change the lives of billions of people across the globe. Continuing its drive to make technology an integral part of our lives, it recently introduced the new and more personalized news feed that would consist of videos, articles, blogs, and other viral and latest content.

The news feed would be personalized as per the interests of the user and make it easier for the user to get all the recent news and updates from the categories that interests them. The latest news feed is available through the company’s flagship app called Google, and is currently available for both iOS and Android. The news feed would draw information from your search history as well as from your browsing pattern, ensuring that you get the news you are looking for.

The primary aim of the news feed rolled out by Google is to make it a choice for other popular applications people use throughout their day, like Twitter and Facebook. These are also the applications that apart from being a social network also act as a news feed and a source of viral content feed for the end users. Google News Feed aims to be exactly that and more. However, as the feed is being introduced, the Google Now feature being taken off the grid by Google, and the updates slab would make its place in the interface.

Google says that it would ensure that the users get the relevant sources and news in their feed. Google stated that the focus would be on relevance, and not only on the latest per se. It would mean that something of importance from even a year back may appear on the feed if the algorithm calculates that it might be of interest to the users.

Investing Money to Make Money

One of the most common sayings people are going to hear when it comes to business is that it takes money to make money. For the most part, it is true. People are going to have to spend money in order to gain more money. This is often known as investing. However, there are other ways that people can make money without having to cough up a fortune. This involves a lot of community engagement. At the same time, one is going to have to consider the possibilities of paying for advertising space. This is so that traffic will be gained in a short amount of time.

There are multiple ways to pay for advertising space. One of the ways that online businesses do it for marketing is that they pay for a certain amount of time. Therefore, the ad will be on the page for a while. People will see that ad, and those that are interested will click the ad to see what the business has to offer. Once the time is up, then the ad disappears. This is actually quite effective in that an unlimited amount of people can access the site in that set amount of time. However, the ad has to be relevant to the site.

The other way is to pay for clicks or even views. This might not be so effective because this is a limited approach. The amount of visits the person gets depends on the amount of clicks that the person pays for. Therefore, business owners might make back more than the amount they paid, but not by much. It is still an effective way to get business in that if the website turns out to be satisfying enough, then customers will want to return to the site and do more business with it.

The success of the ad campaign depends on the type of tools used. With the right tools, one could come up with an ad campaign that is going to reach the audience in an effective way. For one thing, the tool will help them know what the customers respond to.

How To Overcome the Plateau in Online Marketing

A lot of aspiring entrepreneurs who try to start an online business often run into tons of obstacles. One thing that seems to get them is that they can’t seem to get a bunch of traffic to their sites. This is a huge problem. However, it is important for people to take the time to do some research and study on all of the ways that people can get traffic to their sites. Once they figure out a good way, then they can actually make a decision on the approach they take. The only thing is that one has to commit to it so that they can profit from their efforts.

Among the current available ways to bring traffic to their online business is through social media marketing. In order to be successful at that, one has to know how to use social media. There are actually plenty of ways to gain traffic from social media. Many businesses do so through advertising. They pay for advertising space and use that as a means to get traffic to their site. However, there is another way to make it work. One way is to engage the community and get involved in relevant topics.

For aspiring entrepreneurs, the most important thing to do is build a reputation so that people will know about the business that is being promoted. The type of reputation to be built must of course be positive. One must also establish himself as the authority on his niche. Meanwhile, he has to gain a lot of followers. One of the best things about social media is that the platform awards regular contributors. Therefore, people are encouraged to get involved in various aspects of social media so that they can gather up tons of benefits that they can put towards their businesses.

The Importance of Being Cautious in Advertising

One thing that aspiring entrepreneurs need to know about advertising is that it is important to be careful in the message that is being brought forth. For one thing, it can be quite easy to offend people these days. Also, if people are offended, they will be less likely to buy from the company. Therefore, it is important to put a lot of thought into advertising campaigns, especially for small businesses. Even larger businesses can suffer consequences from not thinking very carefully about the message it is sending, like Audi. Fortunately, there are ways that people can avoid offending others.

One of the best ways to avoid offending the audience is getting to know the audience. Among the things that people could learn are the different things that they value. Then there are certain things that can offend them. For online businesses, it is important to establish a positive image. Being a small venture that is barely starting out is the most important time because the image that is established can either make or break the business. Therefore, everything that is done should be towards the establishment of the image. This includes the interaction and the content provision on the website.

Online marketing can be very fun. At the same time, there are frustrations that could occur for people that are not skilled at marketing. For people that do figure out the way to market, the process becomes fun. They will also gain the awards for what they are doing. The next thing to do is to make sure that they keep the success going. This is where creativity comes in. One can come up with some amazing campaigns that don’t offend. They can also inspire people with their campaign which can get them wanting to buy the products that are available.

Things to do Besides Running an Online Business

One thing that online business owners understand is that running an online business and making profits is a slow process. It could take months before one sees his first amount of money. Fortunately, one can actually find other ways to earn money while he is waiting for his business to profit. The good news is that there are tons of online earning opportunities that can help with the income. Some of these opportunities can be very lucrative to the point that they replace a regular job. The only thing is that one has to be very diligent and even creative.

One thing that he can do is write for people. There are many online marketers and businesses that are looking for people that are willing to write for them. This frees up time for them to do some advertising and marketing as well as merchandising as it depends on the type of business that is being run. One of the best things about this is that it can help people build their skills as writers and give them quick money while they are waiting for their own business to take off. Another thing they can do is make writing for others their business.

The way for online businesses to take off is to use social media and other forms of marketing. One of the most important things to understand about business and marketing is that one needs to know where to meet the audience. One must also know how to engage the audience so that he can be able to profit. The best thing to do about online business is to have a plan in place so that one can benefit greatly from all of the work that goes into building the online site and the marketing efforts from various forms of media.

Factors to Consider When Choosing a Marketing Agency for Your Business

The story is told of Jim, a chief executive officer who established his company at a commercial level. His painting business required a sales company to market his products to different niches. Jim delved into sales, marketing as well as management with the aim of growing his business in various sectors of the world. As his company grew, he cashed in approximately more than $ 10 million per year. He then hired leaders at different managerial levels. These team leaders were in charge of operations as well as accounting.


According to Jim, there are many factors to consider before hiring an agency that will assist the company in marketing. From creating a nice logo that communicates the details of the business to having a website as well as a brochure that will carry the image of the company, it is vital to incorporate two primary factors in this order:

1. Understand Your Data

With the rise in digital marketing systems, there is the production of extensive data. Such data is overwhelming and complex to handle. For the business professional to market the services offered by the company, it is vital to understand the operations of the firm by signing into Google Analytics. Such understanding highlights the basis of operations of the firm. This is the easiest way of understanding the demands of the clients too.

2. Focus on The Objective of the Company

As the owner of the company, it is essential to understand the current situation of the firm. The understanding of the situation leads an individual to set goals. In this section, multiple modern marketing techniques can assist. Some of the techniques include search engine optimization and website optimization. These methods focus on driving the sales of the products. Another factor is the initiation of marketing campaigns through posters.

The importance of a company’s return on investments is linked to mobile marketing

The option of having mobile marketing is becoming clearer as more and more companies do most of their business online. Their customers have come to expect rapid returns on their investments in products and services. It is no longer a question of whether or not your business will conduct business through mobile applications. As many companies have discovered mobile marketing is here to stay.

The trend of people using their Smartphones for a variety of tasks will only increase. It is important that company managers and owners understand that the validity of their business is increasingly linked with mobile marketing. Sales and marketing personnel especially need to be able to connect with customers through mobile devices. The good news is that businesses have the options available to convert their websites so they are mobile friendly.

The best way a company can capitalize on this trend is to remember that it is all about context. The clearer your message is, the better it will be perceived by your customer. Google’s upcoming release of its mobile first indexing will rate the company’s popularity using mobile listings instead of desktop listings.

This definitely could have a great impact on your company’s return on investment. The fact is that mobile marketing has taken off to the point where many companies are abandoning the desktop listings as an inaccurate reading of customer preferences. You may also consider that the rate of mobile users compared to desktop users has created a whole new set of rules of engagement.

One of the recent rules of engagement is to connect with customers through text messages which are not easily ignored. This is an issue for those who want to opt out of targeted marketing messages, but could be a gold mine for businesses to target the right market.

Glen Wakeman Shares the Secret of Success

There’s little to argue when one talks about the difficulties inherent in starting a new business. Anyone who’s managed to get through that process is well aware of how difficult it can be to start a company from the ground up. However, some people who’ve been through it have dedicated themselves to the idea of making it easier for others. One of the more notable examples is Glen Wakeman. He’s the CEO and co-founder of LaunchPad Holdings, LLC.

But more than being a CEO, he’s also a mentor. This is one of the most amazing things about Glen Wakeman. He’s not just made it big, he’s using that experience to help enrich the market as a whole. In doing so he’s been able to create something far more important and unique than might be apparent at first glance.

For example, he keeps a regularly updated blog to share some of his thoughts and experiences. At first glance the most apparent fact is that it’s advice and experience written by a successful and insightful businessman. But as one reads further it becomes more apparent that he has a scope of experience far beyond the norm. Much of this is due to the fact that he’s a world traveler (Doral Financial). Not in the sense of just going to a different country. But in the sense of actually taking in what those countries have to offer. He’s a world citizen in the truest sense of the phrase. He’s currently lived in six different countries. And Wakeman has conducted business in 30 or more countries.

The importance of this can’t be understated. Like many younger businessmen he came of age in a world economy. He’s well aware of the fact that the business world isn’t limited to a single country. Putting up a website and selling goods and services online means that the entire world has become a market. It’s also a rare company these days which doesn’t operate in that manner. This is one of the biggest reasons why Wakeman’s advice needs to be carefully considered by anyone considering getting into the business world. He’s a world citizen who has a lot of advice to give about the nature of the worldwide market.

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Big Money in Digital Maps

Digital maps have been of great assistance, no doubt about that. And their technology has been improving. But, major breakthroughs are about to come, CNN Tech claims.


The tech companies as well as automakers are investing big money into a new generation of digital maps. These maps go beyond giving directions by including traffic signals, road lines, street signs, and potholes all the way to the smallest detail. All these details are needed as there’s a new audience for these maps: the upcoming self-driving cars.


For these autonomous vehicles, these maps won’t be an optional feature but a requirement. And this produces huge profit potential for companies providing such maps as it is possible that a subscription model will be used. This can bring billions of dollars in revenues, but will take time before it happens.


The issue here is that developing such detailed and real-time maps will take lots of time and efforts.


Google is among the many companies working on developing these maps. No wonder, Google already has lots of experience in this area. When it comes to automakers, Ford is working on developing its own maps, while General Motors decided to use a third-party provider.


Other automakers such as BMW, Volkswagen, and Nissan have signed deals with Mobileye to deliver maps at the beginning of 2018. Not long ago, Mobileye was acquired by Intel for $15 billion.


Would consumers be happy with another subscription service? That is yet to be seen, but these self-driving vehicles certainly will have their own appeal to the masses.

Is It Back to 1999 for Tech Giants?

Back in 1999, high-tech companies such as Cisco, Oracle, Microsoft, Intel, Nokia, and Lucent were investor darlings. But then came the tech bust. Now, the NASDAQ has recovered and tech stocks are in demand again. Now, however the BIG 5 are Facebook, Amazon, Apple, Microsoft (still), and Alphabet (a holding company for Google).


The specific businesses these companies are in are quite different, though. For example, Amazon is a champion on online marketing with a stock price around $1,000 and a market capitalization approaching half a trillion dollars. Facebook, a company that didn’t even exist back in 1999, is a social media giant with a market value only a bit lower than that of Amazon. And here comes omnipresent and omniscient Google, a company with with a market value of $650 billion.


Lately, the stock prices of these companies plunged after Goldman Sachs questioned their valuations, CNN reports. According to Robert Boroujerdi, Goldman Sachs analyst, the tech giants are cheaper than their counterparts from 1999. But he is concerned that these companies aren’t as profitable.


“The recent run in large-cap tech stocks has evoked memories for some investors of the last euphoric NASDAQ run,” he claimed.


After this announcement, shares of Amazon fell 4 percent, while other major tech giants including Amazon, Facebook, and Alphabet went down 2-3 percent. These shares are still up quite a lot since the beginning of this year. One reason is the post-election rally, the other is strong earnings growth. The question is whether this growth can be sustained. This, indeed, may be difficult to do for companies with already large presence in the market and huge valuations.