Category Archives: advertising

White Shark Media: Choosing The Right PPC Management Service For Your Business

You probably already know that pay per click advertising is the quickest way to get targeted traffic to a website. And, there are several PPC traffic sources that businesses can use to reach their target audience. While there are several advertising platforms to choose from, Adwords is a well established platform that provides quality traffic.

If someone is searching the Internet for the product or service you provide in your business, it is vital your website or ad shows prominently in the search results, or it will never be found by potential customers.

White Shark Media has the resources and skilled professionals that will ensure that your business is found by those looking for what you offer.

Advertising agencies offer advertising solutions to businesses and organizations. These firms develop advertising programs for their clients’ business, products and services.

Established advertising agencies sign up clients, design and execute various advertising campaigns, and improve advertising messages to meet the needs and preference of each client and market reaction.

The advertising specialists at White Shark will typically consult with clients frequently throughout the advertising campaign creation and development process, to make sure that the client is satisfied with the campaign setup and management.

These PPC specialists will discuss your needs with you and get to know your business and find out about your expectations, your products and your company progress, before creating a campaign that effectively portrays the uniqueness and value of your company.

According to Glassdoor, The team at White Shark Media is proactive and transparent about how the advertising campaigns are performing and what they can try to improve on the nest time. They invest the time and effort to keep the campaign running perfectly, and make changes whenever necessary, ensuring the highest returns on investment possible in your situation.

If you are already running a PPC campaign and need help improving on your returns, then let the team at White Shark Media perform a PPC Audit in order to determine what your biggest priorities should be and what needs to be done.

If you have not yet started running PPC campaigns, but want to get started, then contact the team at White Shark Media to schedule a consultation and have a discussion which might just have a positive impact on your future.

Visit White Shark Media at their website to find out how their PPC management services can benefit your business and help you become successful.

Read more:

White Shark Media | Company Overview on TopSEOs

Pinterest Has Finally Introduced Click-to-play Video Ads for Mobile Phones

Last year, Pinterest was only able to launch diet version of video ads. However, Pinterest is now rolling out the real deal to promote its latest bid on video ads. The most recent attempt was the launch of promoted video ads which can be categorized between the animated GIF and the Facebook’s famous auto play video ad which was later adopted by other social media networks such as Tumblr and Twitter.

The way it works is that users will not have to run the video ad itself in their feeds. Instead, Pinterest will be designed to insert a video-lite ad Cinematic pin which will play some sound-free frames as the user scroll past it. The platform will be designed in a manner that users will have to click the teasers to see the video. Pinterest has designed its platform to ensure that brands will have to pay for the ads even if the users don’t check the actual video.

According to the product manager for monetization at Pinterest, advertisers will be charged for the thousand times Pinterest will serve the GIF-like preview in users’ feeds. Other social networks like Facebook are also charging for its video ads once Facebook serves them. The difference between Facebook and Pinterest’s video ads is that the later offers click-to-play video ads. Some advertisers still criticize the Pinterest’s cost structure saying that they offer animated GIF impressions rather than video shows.

Pinterest is improving its performance reporting to enable the advertisers to calculate how much they are paying per video, the number of impressions of their ads that were served, the number of featured pins generated, and video views. Pinterest will enable the users to expand the video to a full-screen or partial player. Pinterest is already offering the ad service to advertisers in the U.S. and the U.K. with sales representative at Pinterest. Pinterest has not revealed when it will bring the service to mobile and desktop sites.

Nizan Guanaes and His Achievements

Advertising and marketing have played a critical role in reaching out to existing and potential customers. It has served a crucial purpose in the business world by letting sellers compete effectively with each other to get buyer’s attention. With an ineffective marketing campaign, customers do not get to know your products and services, resulting in great losses for your business or company. Marketing your products and services effectively heightens the sales of your venture hence boosting its profits.


With today’s stiff competition in the market, companies ought to know their competitors and plan well on how to curb competition. Admen, on the other hand, need to commit themselves to quality and constant improvement to catch up with the rapidly changing technology. Nizan Guanaes is a perfect example of marketer whose projects are renowned and successful. Mr. Guanaes is the founder and chairperson of ABC group, a principle national capital company in the Brazilian advertising market. The ABC Company comprises of 18 firms in the entertainment, content, and advertising sectors and specialized marketing services. Nizan Guanaes is one of the most successful admen both in Latin America and the entire world.


Before founding ABC, Nizan Guanaes was the president and founding partner of Africa Propaganda. Africa Propaganda is an advertising firm with an exclusive framework and a notable and unique positioning. As an astute marketer, Guanaes led the company to its record growth making it the seventh largest in Brazil. He also worked for iG – Internet Group of Brazil as its president from 2000 to 2002. At iG, Mr. Guanaes created the innovative free-of-charge internet portal in Brazil. He also transformed the company from a startup venture worth $20 million to a market leader worth $150 million.


Besides advertising and marketing, Nizan dedicates most his free time to social causes, entrepreneurship and the preservation of Brazil’s cultural heritage. Mr. Guanaes has been a key participant in the establishment of Together for Girls, a worldwide collaboration that addresses sexual violence against girls and women.

Mullen Lowe Brings Forth Greater Sales To Business

Advertising is very important to the success of a business. When someone is able to come up with a great advertising campaign, then he will manage to bring in the sales that are needed for the business to bring in even more profits. One thing that Jose Borghi has learned is that some companies are easier to be creative with than others. For one thing, there are some types of products and services that can be really hard to advertise because of the type of product being offered. However, Jose Borghi’s Mullen Lowe manages to bring forth the creativity needed to get people interested in the item.

There are categories of products that are easy to produce creative advertising for. Among the types of products that one can be creative with are video games on Video games can actually be fun to advertise. This is in fact where the advertiser could shine the most because games are formed on creativity. He has free reign on what he can do with the visuals and the music in order to catch the eye of the customer. As a matter of fact, video games are played for fun. Jose Borghi could have a lot of fun with video game advertising.

Another category that is easy to advertise for is fashion. Jose Borghi’s Mullen Lowe can come up with some of the best advertising campaigns for fashion. For one thing, there is an admiration for people with style. One of the ways to get people to buy from fashion companies is to convince them that they will be really stylish if they buy the clothes from the company. They know how to present the items in such a good light in order to make it attractive to the customer. They could easily advertise for any store.

One of the most important things to do with advertising is to take the time to know the product so that it could guide the creativity. Jose Borghi knows how to present the product in a way that shows a lot of creativity. This is one of the reasons that he is one of the most trusted advertisers in Brazil.