All posts by tolliver

The Top Ways to Grow Your Online Business

If you are interested in growing your online business, there are certain steps that you can take to achieve your online business dreams. The following is a list of the top ideas that you should keep in mind for taking advantage of social media and other online marketing tactics.

Develop a social media plan

The first thing that you’ll want to do when marketing your online business is to develop a social media plan. You’ll want to get all of the top social media platforms set up. This includes Twitter, Facebook, Instagram and LinkedIn. Make sure that you’re updating these platforms on a regular basis as well. You can’t simply create your social media accounts and do nothing with them.

Make a great website

The next thing that you’ll need to do is create an awesome website. If you don’t have a large budget, you can make your own website with a website builder. Just make sure that you purchase your own domain name. You don’t want to have people going to your website at a domain name that is hard to remember and has nothing to do with your business. This usually only costs ten or twenty dollars a year, and you’ll need to pay for website hosting as well, which isn’t too expensive either.

Create excellent content

Finally, you’ll need to start creating content for your website. This is going to attract people to your business site and social media platforms, and it will encourage people to buy your services or products. You may decide to create your own content, or you can hire a professional copywriter to do this for you. If you’re not very good at writing, you may want to hire a professional.

Finally, remember that growing an online business takes time. Don’t rush this process, and instead, work slowly through the steps listed above to realize your dreams.

Amazon Opts for New Advertising Approaches

Amazon recently put forth a rather startling announcement. The online giant has stated a greater emphasis is going to be placed on advertisement in the near future. What makes this assessment so startling? Those who do not follow in business endeavors of Amazon may have been under the impression that the company was heavily invested in advertising ventures already. Granted, a decent investment in advertising is consistently expended each and every year. Advertisements, however, never been the major priority with Amazon as most would assume.

A few changes are on the horizon with Amazon. For one, the company is slated to institute more “targeted recommendations” for its consumers. The purpose of doing so would be to direct buyers towards merchandise they would be most interested in purchasing. Amazon obviously would gain improved sales if this type of marketing strategy was effectively instituted.

Highly interesting is the concept of Amazon Video Ads (AVA). As one would rightfully assume, these ads are video commercials published within the maze of Amazon’s website. The presence of a strong promotional video can tremendously assist in moving sales on the site. Curiously, Amazon did not exactly hype the arrival of the video ads. Maybe the company was not entirely sold the notion that video advertisements would be welcomed by those browsing the colossal website. Hard to see why the advertisements would not work or why Amazon would downplay their presence.

Amazon seems to be a company that is comfortable in the notion that the names sells itself. So many millions of people purchase from Amazon that heavy investments in advertising have not been a priority. All that seems to be changing. What is motivating the change remains to be seen. Maybe the drastic decline of the traditional retail sector may herald Amazon accessing new customers. A new marketing approach may be required to grab these customers.

The Top Ways to Use Social Media for Your Online Business

If you’re a business owner, you likely already know that social media is an important part of online marketing. But you may not be aware of just how important social media is to the ultimate success of your business. The following is a list of the top ways that social media is going to grow your business if you use it well. Heed this advice, and try to implement it into your own marketing scheme!

It will help direct people to your website.

Of course, if you have a business that you are hoping to grow, you need to have a comprehensive website that is easy for anyone to use. But if no one knows that your website exists, how can people go there and buy your services or products? This is where social media comes in. By interacting with people on social media, you can drive people to your website, and they will then start buying your products and services.

It will tell people about your product or service

Once again, if you are just starting out with your business, you need to raise awareness about your product or service. Social media is a great way to do this. Not only can you release text about your products or services, but you can also use pictures, animations and videos to encourage people to visit your website and buy your product or service. It’s the perfect platform for reaching out to people and engaging them in your brand.

If you haven’t already started using social media to grow your business online, begin as soon as possible. Many successful businesses have been crafted on the Internet, and they have all reached their peak by way of social media. Don’t forget about this important tool for marketing your business!

How to Start Making Money With Your Blog Website

Whether you are starting a blog or creating a website to sell a product or service, website creation should have an end goal of making money.

Many people can make money by blogging about a niche industry. For example, you might know a lot about lawn care. You can create a website or blog that is all about how to care for your lawn in the best ways possible. Naturally, you should hope to make money from this blog.

Others create websites so that they can sell a product or service that they have created and cultivated. Again, making money from this website should be your ultimate goal if this is the case for you.

Fortunately, both of these goals can be easily met if you only know how to make money from your website. The following tips will help you do just that.

Start selling ad space

The first thing that you’ll need to do to make money on your blog is to start selling ad space. You can sell directly to marketers, or you can sell directly to other businesses that are hoping to promote their products or services. For example, if you were to create a blog website about lawn care, you may want to talk to lawn care fertilizer companies about selling ad space for them. People who visit your blog will be interested in lawn care, and they may decide to click on an ad for fertilizer while they’re there.

Start selling your own products

If you’re not selling your own products or services already, consider doing so. This is another great way to make money from your blog or site. Even if you are only a writer, you can sell e-books, programs and other copy material to those who visit your site.

By doing both of these things, you’ll start to see money coming in right away from your site.

Online Marketing Will be Defined by Mobile Voice Search

At the recent 2017 Mobile World Congress in Barcelona, more than 108,000 attendees pondered the future of personal computing, which is increasingly becoming wireless and voice activated. According to an April report published by MarTech Today, an online publication dedicated to marketing and technology, the intersection of artificial intelligence and voice search could very well define the shape of business promotion over the next few years.

Data scientists believe that internet activities these days generate hundreds of terabytes of valuable marketing intelligence that begs analyzed and extrapolated for the purpose of enhancing user experience and promoting brand awareness. Modern consumers are becoming savvier as they browse the internet and interact with brands; they are using technologies such as mobile search and virtual assistants to search for information and organize data that is relevant to their lives. It is up to brands to take advantage of these technologies, and recent surveys suggest that many companies are beginning to do so.

Voice Search on the Rise

According to statistics compiled by Search Engine Land, up to 25 percent of queries on Android devices are conducted by means of the Google voice search app, which is transitioning into the Google Assistant. In the next three years, voice search activity could represent 50 percent of the market, and tech giants such as Google are collecting data for the purpose of augmenting their artificial intelligence algorithms.

Google is finding out that voice search queries tend to be very much on topic, which means that internet searchers are more likely to appreciate rich answers. This is what brands need to pay close attention to as they should be optimizing their content and online properties with the goal of dominating the search engine results page and increasing the likelihood of appearing as a featured rich answers elected by Google.

The Man Who Helped Medicine Achieve The Regeneration Surgery

Cameron Clokie is a surgeon, with many years of experience in the field, having thought his subject as a Professor of Oral and Maxillofacial Surgery at the University of Toronto. He has advanced the surgery research front tremendously and assisted in laboratories with students and specialists in developing new ways of using surgery to solve health problems and complications.

One of the most notable achievements of the University Professor was a method he discovered that could be used to treat malformed or underdeveloped bones in the jaw’s skeleton reported on inducebiologics.com. Cameron’s keen eye for solutions spotted that the bone regeneration potential of stem cells. These cells are present in every healthy adult’s body and can be used by medicine to regenerate any tissue in the body. Stem cells can become any other type of cell, thus enabling many therapies and procedures that were not possible otherwise.

Dr. Cameron Clokie noticed that a particular protein could be used to attract these stem cells and seduce them in becoming the tissue of the jaw’s skeleton. Like a newborn child, the tissue of the bone starts growing and reforming in a long, steady period. The result is a functional bone structure that becomes identical to the structure that the patient would develop throughout his years of early formation.

Tissue regeneration is one of the biggest achievements of medicine today at https://ca.linkedin.com/in/dr-cameron-clokie-136991109, and it would not have been possible without studies like the one conducted by Cameron Clokie and other scientists at the Toronto General Hospital.

The procedure on dentevents.com became famous when a patient named Russel needed a reconstruction of his jaw bone. He wasn’t the only individual that went through this regeneration method, and today, the stem cell recovering surgery is one of the most common solutions for tissues that have grown a tumor or are malformed.

Cameron Clokie had to use a particular type of gel to model the shape of the jaw bone of the patient. Literally molding, like playing with clay. The surgery was a success and achieved the structure of the jaw bone in less than a month in the hospital.

Now, Dr. Clokie is the CEO of Induce Biologics Inc., furthering his researches in the surgery industry and helping his team develop new innovative methods to regenerate musculoskeletal tissue.

Renown Health Opens New Primary Care Clinic in Reno

Renown Health, a Reno-area non-profit healthcare network, has announced the opening of a new primary care clinic location in South Reno. The new clinic will be located at the Summit Mall and provide primary care as well as basic diagnostic services, with a view to expanding the clinic’s services in the future.

Renown’s new South Reno primary care office will employ 11 staff members, and administrators are currently looking into recruiting an additional doctor and nurse practitioner. Renown’s medical director, Dr. Marie McCormick, indicated that the growth of Reno’s South Meadows area has necessitated the expansion of existing medical facilities to meet the needs of the growing population. The company already operates twelve clinics throughout the region.

Renown sees the potential for growing the new 10,000-square foot facility in terms of size and service. However, executives at the healthcare network are being cautious until Congress and the current presidential administration take definitive steps on the future of the Affordable Healthcare Act.

 Renown Health traces its roots to a clinic founded in Reno in 1862 to deal with an outbreak of smallpox, later becoming the first hospital in the Reno area. Renown has performed a series of firsts in the region, with the first pediatrics unit being opened and first open heart surgery taking place at the hospital, then known as Washoe Medical Center.

Since 1979, Renown has hosted a residency program with the University of Nevada medical school. In addition, Renown Health prides itself on being Northern Nevada’s only locally-owned non-profit health system, with more than 150 local residents serving on Renown’s advisory boards. Under the leadership of CEO Anthony Slonim, the organization hopes to continue to provide top-notch medical care as the world’s “Biggest Little City” area emerges as a major population center in the state and the nation.

Learn more at: http://bestmedicinenews.org/community/

Andrew Rolfe’s Ubuntu Education Fund

What is a non profit supposed to do when they receive a hefty donation, potentially life changing, but end up beholden to the donor rather than their target demographic? Well, the answer is pretty simple and unfortunate: nothing. Most non profits run completely on the whims of their many donors. This style of non profit prevents most funds from ever really making the life changing impact that they planned when first setting out. It is this perspective that has fueled Andrew Rolfe, Jacob Lief, and the rest of the team at the Ubuntu Fund. Their new technique on fund raising is as simple as it is revolutionary and it could just end up saving lives everywhere.

 

The Ubuntu Fund’s new focus, as explained by Jacob Lief, is to set their sights on donors who can let go of their donation in order to allow the fund more control during the process. Jacob Lief was at the World Economic Forum in Davos when he came to the startling realization that would fuel this change: “The money was flowing in but we weren’t changing people’s lives.” This was pretty startling to hear for Andrew Rolfe and Lief as their work has taken on renowned importance over the years. The Ubuntu Education Fund is focused on helping impoverished and vulnerable children who live in South Africa and, more specifically, the Eastern Cape.

 

In order to more effectively reach those children Andrew Rolfe and the rest of the board decided to focus where they find their donations. Lief explained the Ubuntu Model by saying, “We now go for high net-worth individuals or family foundations who understand that highly restricted funding isn’t worth our time.” As a result the Ubuntu Model is receiving a smaller budget in terms of donations but that money is much more effectively being spent. The result is that the Ubuntu Education Fund is booming despite making less money than before.

 

Overactive donors mean well but ultimately can cause disruptions in the way that non profits are supposed to work. With the Ubuntu Model in place there is potential for non profits everywhere to truly make the difference that they seek.

WEN Cleansing Conditioner

WEN cleansing conditioner is widely known for their gorgeous models with voluminous, bouncy hair. WEN cleansing conditioner provides an option for every hair type. With curiosity about this product, Wikipedia writer, Emily McClure, decides to test the product out in a seven day trial. McClure began her experiment using Wen hair fig cleansing conditioner for her fine, thin hair.

On the first day of her trial she had been traveling and her hair was greasy, and frizzy. The company recommends using a minimum of ten pumps of product for the best results. As she was applying the product she began to notice her fine hair feeling thicker. Immediately after using the product her hair instantly became more voluminous and shiny. The next morning, her hair was greasy again which was normal for her hair type. She washed her hair with WEN and noticed the difference it was making in her hair.

On the third day, McClure, noticed that her hair was not as greasy when she woke up. By day five, she was more confident with her hair now that she was using WEN. After many compliments she was overall satisfied with her results. McClure recommends the product for anyone who has fine, thin hair as she does. Wen hair care products are Sephora available and can also be purchased at http://www.ebay.com/bhp/wen-hair-care.

 

Investing in Outdated Marketing Resources May Be a Costly Misstep

Finding ways to effectively promote a business may be of paramount importance when it comes to attracting and acquiring new customers or clients. While conventional advertising and promotional efforts may still have a role to play, businesses that invest in outdated marketing resources at the expense of digital marketing solutions could end up missing out on a great deal. Learning more about the latest marketing trends and formulating a strategy that will net superior results is often a critical concern for businesses that wish to remain competitive in today’s increasingly crowded marketplace.

Limitations of Conventional Promotional Efforts

The limitations associated with a marketing strategy that may be too old-fashioned or conservative are often far more serious than many businesses might expect. While tools like physical signage or opportunities to use print-based media in order to promote a business may still have a role to play, outdated advertising resources typically lack the greater focus, superior versatility and lower price-point of their digital counterparts. Smaller businesses and new startups that may have only limited financial resources to work with would do well to invest in a marketing strategy that will be able to produce results without placing unnecessary strain on operational costs.

Crafting the Right Advertising Strategy

Effective marketing strategies commonly draw upon a range of different resources. Ignoring the potential benefits that social-media marketing or mobile application development may provide could find businesses struggling just to maintain their existing customer base. Organizations that fail to keep up with the times may quickly find themselves unable to attract the clients, customers and business opportunities they need in order to remain profitable. The latest resources, promotional tools and other new innovations that are helping to shape the world of digital marketing may soon become assets that no business will be able to afford being without.