Amazon Opts for New Advertising Approaches

Amazon recently put forth a rather startling announcement. The online giant has stated a greater emphasis is going to be placed on advertisement in the near future. What makes this assessment so startling? Those who do not follow in business endeavors of Amazon may have been under the impression that the company was heavily invested in advertising ventures already. Granted, a decent investment in advertising is consistently expended each and every year. Advertisements, however, never been the major priority with Amazon as most would assume.

A few changes are on the horizon with Amazon. For one, the company is slated to institute more “targeted recommendations” for its consumers. The purpose of doing so would be to direct buyers towards merchandise they would be most interested in purchasing. Amazon obviously would gain improved sales if this type of marketing strategy was effectively instituted.

Highly interesting is the concept of Amazon Video Ads (AVA). As one would rightfully assume, these ads are video commercials published within the maze of Amazon’s website. The presence of a strong promotional video can tremendously assist in moving sales on the site. Curiously, Amazon did not exactly hype the arrival of the video ads. Maybe the company was not entirely sold the notion that video advertisements would be welcomed by those browsing the colossal website. Hard to see why the advertisements would not work or why Amazon would downplay their presence.

Amazon seems to be a company that is comfortable in the notion that the names sells itself. So many millions of people purchase from Amazon that heavy investments in advertising have not been a priority. All that seems to be changing. What is motivating the change remains to be seen. Maybe the drastic decline of the traditional retail sector may herald Amazon accessing new customers. A new marketing approach may be required to grab these customers.

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