Why Ecommerce Brands Should Leverage User-Generated Content

With more than 24 million online stores in the e-commerce industry and lots of brands competing for undivided attention, an e-commerce entrepreneur may find it challenging to position themselves in front of their target clients. However, you can stay ahead of the competition and boost sales if you understand the power of user-generated content.

 

But what is user-generated content or UGC? UGC is authentic, unpaid content created by users of a certain product. It can be in the form of comments, testimonials, tweets, pictures and Facebook statuses.

 

So why should your company leverage user-generated content? Here’s how UGC can help you achieve your company’s goals.

 

1) Improves Brand Awareness

 

Besides SEO, social channels like UGC are a powerful driver for brand awareness. Statistics has it that 37 percent of consumers use social networks to research a product before making a purchase. In another research, 52 percent of customers say that watching videos give them confidence in their purchasing decisions.

 

It is, therefore, essential for brands to track reputation and unveil consumer insights. You can as well add reviews to a third-party site since users tend to view them as more reputable.

 

2) Enables You to Provide Better Customer Service

 

You can only improve your customers’ experience by identifying and understanding how consumers feel about the product.

 

Create loyal customers by allowing the existing ones voice their feelings and thoughts about your brand. This way, you will know their grievances and resolve any of their problems. Furthermore, providing a platform where people can air their opinions about your product encourages them to stay on your website longer and freely discuss their problems with other customers.

 

3) Nurtures Trust through Authenticity

 

Research shows that 92 percent of online consumers rely on recommendations from others. The big problem is that entrepreneurs spend most of their time running paid ads and making captivating posts to lure people to purchase from them. This alone does not give consumers enough reason to do business with you if you do not show real testimonials from real users.

 

Social proof assists companies to become more transparent and reputable.

 

4) Increase Website Engagement

 

User-generated content makes consumers feel more connected to you. Users know that you value their experiences with your brand and in turn, they will be more engaged and place you top on their list.

 

Rather than placing photos of your products on your website, it is better to include user-generated content images. This technique encourages visitors to purchase your product.

 

 

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