InnovaCare Health Emerges Triumphant Under Penelope Kokkinides and Rick Shinto

Getting the right strategies for managing a healthcare services provider in a highly competitive industry is something that calls for the application of modern ideas that are supposed to improve performance. Many companies came to the scene of healthcare services when the Medicare Advantage system was rolled out. This system allows private healthcare providers to get in touch to support the provision of healthcare services to individuals in different categories. One of the companies that came to this scene and one that has proved successful is InnovaCare Heath, a Puerto Rico-based company.

InnovaCare Health deals with the provision of healthcare services to clients in different categories and has remained the most preferred provider of such services across North America. Its leadership can be said to have contributed a lot to the growth InnovaCare Health has experienced over the years. InnovaCare is steered by professionals who have been working in the healthcare specialty for more than 20 years and whose motivation is to improve the state of healthcare provision.

The team that has been steering the company is led by Rick Shinto, who works as the CEO of InnovaCare Health on Rick Shinto joined the company in 2012 after working as the CEO/President of Aveta Inc., for a period of four years. He is a highly skilled professional who has also authored articles and journals addressing the problems the healthcare industry has been facing. He also served at NAMM California as a top executive before moving to Aveta.

Rick Shinto enjoys many years experience and his presence at InnovaCare Health comes as an added benefit to the development of the company. His insightful ideas and methods of dealing with problems have been a major boost to the performance of the company. He seeks the support of Penelope Kokkinides, who heads the administrative office of the company. Penelope has helped to draft useful measures of development and she worked on having modern technology integrated with the services system of the company.

InnovaCare Health has managed to grow to become a leader in the North American market due to the support these individuals have offered. The company is the most efficient and reliable provider of managed healthcare services in the region, reason it is preferred by many individuals. Its customer base on has been growing steadily especially among those who use their Medicare Advantage plans (InnovaCare Health works with more than 250,000 members of Medicare Advantage).

Equities First Holdings: Specializing In Stock Based Loans

This world is full of innovations technology industry being the best place to exercise technology. However, there are many other places where the brightest minds always spot an opportunity to exercise their freedom to innovate. Equities First Holdings, on the other hand, has worked to become one of the most innovative companies when it comes to the introduction of the stock-based loans which are now gaining traction on a massive scale due to become one of the most acknowledged companies in the world of finance. For the company, nothing has more value to their business than to ensure their clients get what they are looking for with the lowest rates of qualification criteria.

During a financial market fluctuation, stock values always degenerate in value. Moreover, they always work to ensure that the use of credit based loans as a way of solving people’s problems in an economic crisis is never an easy way to achieve. Financial crisis moments are also characterized by the increased loan interest rates  have the lowest traction in use.

However, there is a company which keeps on sustaining itself through the harsh economic crisis. This is the only institution which offers the lowest interest rates on all their loan products in the world. Equities First Holdings has gained traction as one of the best sources of working capital using stocks as collateral.

For the stock-based loans, there are many characteristics which separate he two. With Equities First Holdings, you will always get the best quality of loans with low-interest rates. The stock-based loans also have a non-recourse characteristic which works by lending the borrower disengage his loan capabilities from the lender automatically without anyone coming after the asking them to pay back the loan. For this reason, you will also work to get the best practitioner methods to have you secure the loans.

Effective Online Reputation Management

Every enterprise should track their online reputation for their success. Online reputation forms a critical part of every business’ strategy. It only takes one malicious comment from either an external or an internal source to impact your reputation adversely. The situation may be worse if you do not know about your online reputation and you have no means of countering the effect.

In order to improve your online reputation, there are certain strategies, which you can employ to improve your online reputation management. Firstly, to effectively manage your online reputation, you need to understand the negative comments going round about your brand. You can leverage tools for monitoring your brand such as Mention or Reputation Defender review, which will help in keeping you on top of your online reputation. With the use of Google Alerts, you will view what others post about your brand.

Keeping your social and site updated is another strategy to effective online reputation management. Relevance is critical for scoring highly in search results. Ensure your site and social are up to date, which translates to keeping your content fresh as well as paying attention to your social media strategy. You can outsource content creation service to enable you to focus on other core aspects of your enterprise.

How you respond to bad press will significantly influence your online reputation. Avoid immediate responses with the gut reaction to malicious posts. It is crucial to avoid attacking your detractors, getting negative as well as melting down in a way. Make sure you completely avoid a cover up in any case. Before posting your response, gather sufficient information and respond quickly but not immediately.

Your next move after a PR disaster is very critical. Admitting your mistakes in addition to committing to fix them is the ultimate strategy if you want to salvage your online reputation. In many scenarios, people prefer giving second chances, which translates to your redemption. Be candid about the error, apologize and detail your recovery plan. If you dig in and deny the mistake, it will not be of any help to you and reputation, but rather it will worsen the situation. Regretting is a perfect way to win back your client’s trust. You should ensure you keep on building healthy relationships with your audience. Establish a brand that is lovable by many.


Most Online Ads Don’t Reach Targets

When it comes to younger demographics and mobile devices, online ads are not reaching their targets. Nielson’s Digital Ad Rating Service’s reports indicate that “Forty-four percent of online ad campaigns aimed at 18 to 34-year olds” were successful. The rest went sight unseen.


The reasons for this lack of engagement can be chalked up to several issues. First, young people may not have enough buying history or consistent interests that would allow marketers to determine which niche or special interest platform they would find appealing. Not knowing where your online audience gathers makes ad placement difficult. Additionally, mobile is still a relatively new environment and one in which marketers are still finding their place. Mobile apps like Snapchat and Instagram are used by younger demographics, who are tech savvy and know how to block ads. The platforms on which the younger demographic gathers choose to limit traditional online ads in favor of influencer marketing, a less invasive form of advertising. Nielson didn’t measure the rate at which young people receive product promotions through influencers on social media platforms. Accounting for this kind of ad delivery might skew the numbers, resulting in a more realistic report.


While desktop ads and ads meant for the 35 to 64-year old demographic have a 54 percent rate of reaching their target, these ads are less personal. Younger consumers are growing accustomed to personalized ads. As Nielson’s marketing effectiveness director for the UK and Ireland told CNBC, mobile platforms “are superior in reaching narrower audiences.”

Business Opportunities Through Creation Of Debt Management Software

Every problem in the society comes with a solution that acts as a business opportunity. There has been an increase in consumer debt across the globe. Currently, Canada tops the list of households with the highest debt-to-income ratio (DTI). Sweden is the leading country in Europe with the highest debt-to-income ratio. Experts claim that higher DTI ratio makes borrowers less likely to repay their loans in the future.


The effects of personal debt extend beyond the financial scope. People with debt problems usually experience health issues. Moreover, most marriages are ruined because of financial limitations. The effects of debts are more severe than what we see on our monthly statements. The good news is that developers have come up with debt reduction software.


Mint is among the most popular personal finance management software applications. Many users use the software to plan their way out of debt. Its customer base has grown to 1.5 million in the last two years. Intuit purchased Mint for $170 million. Debt management applications help the users in budgeting. Most of the software provide “what if” scenarios to the users. Therefore, the users can check different payment strategies and their possible outcomes.


Debt management applications also assist in budget creation. Most people who get out of debt do so with the help of a budget. The developers create the software with a budget creation feature to assist the users to manage their debts. Some applications also provide credit score of the user and generate reports.


Finding Success in the Banking Industry

In a recent article published by PR Newswire, it discussed how Nexbank Capital, Inc goals in the banking industry. Located in Dallas, Texas, Nexbank Capital, Inc President and CEO, John Holt, was selected to be part of a panel at the Texas Bankers Association’s 5th Annual Strategic Opportunities and M&A Conference in New Orleans, Louisiana. The PR Newswire article about Nexbank Capital, Inc as well as other sources about Nexbank, will provide insight into the success and influence of this banking organization.


The PR Newswire article on Nexbank Capital, Inc addressed the value of Nexbank. President and CEO, John Holt, was part of a Banker Panel that discussed “Reinventing Community Banking,” highlighting the value of what Holt brings to banking. Furthermore, the article also mentioned how the conference is made up of a prestigious banking forum, in which bankers, consultants, and advisors discuss the outlook of banking leaders. Part of this discussion is finding strategic opportunities as well as organic growth, according to the article. This article signifies the value of Nexbank Capital, Inc, by how they perceived in the banking community. They are recognized as a respected organization for what they are able to achieve in the banking industry.


Addressing what Nexbank Capital, Inc is and as well as some of their accolades shows their value in the banking industry. Their website offers insightful information into the kind of specialized banking Nexbank Capital, Inc is involved in. According to their website, they specialize in commercial Banking, mortgage Banking, investment banking, corporate advising, as well as many other services. Since they formed, Nexbank Capital, Inc has accumulated four billion in assets, as of 2016. Part of their success is founded on Chairman, James Dondero. Ultimately, Nexbank Capital, Inc has found success by becoming a diversified bank, built on serving others.


Amphivena Therapeutics Develops New Drug for Acute Myeloid Leukemia


In August of this year Jeanmarie Guenot’s company Amphivena Therapeutics announced that a new drug AMV564 was approved by the FDA for use in clinical trials for acute myeloid leukemia. This Phase 1 study will evaluate the safety of the AMV dosages used in patients. The study will evaluate the anti- tumor activity of the drug and how it affect each patient.


This study will determine the maximum dosage a patient can take safely. More dosage sizes will be studied in the Phase 2 clinical trails. Amphivena Therapeutics has given patients another therapeutic option for AML and its treatment.


JeanMarie Guenot, president and chief executive officer of this Bay Area biotech startup said that the studies showed great promise for a robust therapy for patients with minimal concerns for patients safety and side effects. The studies of the drug using patient samples and animals models proved successful. She looks forward to the clinical trials with patients in the future.


AMV564 is a antibody that uses T-cells to eliminate cancer cells with CD33. CD33 is a receptor that is found on many cancer malignancies and on AML cancer cells. It showed promise in newly diagnosed and relapsed patients that were treated in the studies.


Amphivena Therapeutics. is a cancer immunotherapy company that is located in California. Its current drug AMV564 is used to treat acute myeloid leukemia. This means that the cancer progresses rapidly and if not treated in few months could be fatal. Myeloid is the type of cell that develops with this type of cancer. It is often treated with several different type of therapies.


As taken from her CrunchBase page, JeanMarie Guenot Ph.D has over 20 years experience in the industry. She has worked with many companies in research and development, business development, project and alliance management, and venture capital projects. She built and ran a company called SKS Ocular. This company developed drugs and therapies for glaucoma and macular degeneration.


At BioPharma she lead licensing, mergers, acquisitions, and commercial product portfolios. She began her career at Atlas Venture where she managed venture capital investments and started up life science companies. At the University of California she earned her Ph.D and MBA from Wharton School at the University of Pennslyvania.


Jeanmarie’s company continues innovative work in the pharmaceutical and biotechnology with developing new therapies for cancer treatment.  Read some of the medical works personally published by Dr. Guenot on

How Artificial Intelligence and Online Marketing Will Team Up in 2017

The use of artificial intelligence in online marketing campaigns should not surprise anyone. The negative image that Hollywood has created about AI being the evil force powering Skynet and the Terminator does not apply in marketing; if anything, the use of AI for promotional purposes will be a major benefit for business owners in 2017.


One of the most promising AI marketing developments in 2017 will be the expansion of what is known as visual search. The current model of online marketing consists of showing prospective buyers images of items they can purchase directly. Visual search makes this process more flexible; for example, a woman interested in an outfit she sees while checking her Instagram feed could let an AI search bot look for it across the internet.


Voice search is even more promising because tech giants such as Google and Microsoft have been working diligently on the improvement of their virtual assistants. Through the process of machine learning, the Google Now and Microsoft Cortana assistants are getting better at listening to search queries; in fact, the AI that powers these assistants will soon be able to detect and analyze tone of voice to improve search engine results.


Psychographic targeting is another trend developing in the world of AI marketing. Starting in 2017, a British advertising firm will incorporate IBM Watson technology to look into the motivations and personality traits of women who prefer certain types of makeup. This development will combine machine learning with linguistic analysis.



Three Online Marketing Trends That Ruled 2016

It is not uncommon for new trends to emerge during the year in the online marketing world. Technology and consumer trends are the two forces that drive the direction of the virtual market. Let’s take a close look at three of the most popular online marketing trends of 2016.




Apps (Applications) aren’t new, but they continue to gain more popularity as time progresses. Some experts strongly believe that apps will replace traditional websites in the future. Google’s App Streaming service gives consumers an opportunity to try certain apps without downloading them to their cell phone. It is also worth mentioning that well-known social media platforms are working hard at giving their users quality app-based experiences.




Top technology and content marketers are now starting to understand the value of personalization when it comes to proper content distribution and user adoption. Online giants like Google and Facebook are releasing tons of audience targeting features. This helps savvy advertisers and content publishers establish a strong relationship with their targeted audience.


Diversification with Marketing Strategies


Marketers are now finding it very difficult to secure conversions with one marketing strategy. Each marketing strategy has advantages and disadvantages. For example, Search Engine Optimization can provide positive results, but technological advances can hurt marketers in the search engine rankings. Marketers are now adding more sound marketing strategies to their arsenal.


New trends in the online marketing world will continue to take place over time. Consumers and technological advances will always control the virtual market.


Troy McQuagge Receives Accolades for his Stewardship of USHealth

USHealth Group announced that its Chief Executive Officer, Troy McQuagge, was designated the Gold Winner as CEO of the Year. The award is given annually by One Planet℠ Awards.

One Planet Awards is a premier, international global premier awards program. The program honors professional and business excellence. The awards are given in every industry. Recipients are individuals of distinction from around the world, like Troy McQuagge.

Entities of all types can submit nominations for the prestigious annual honor. Nominations can come from public and private enterprises, for-profit and non-profit entites. Nominations can come from the largest to smallest businesses, including new start-up ventures.

McQuagge has been a part of USHealth since 2010. His immediate task was turning the challenged company around and getting it on a better pathway to success. He did by working to rebuild the USHealth captive distribution agency. The agency is called USHealth Advisors.

McQuagge achieved notable success with re-tooling the agency arm of the overall operation. His efforts in this regard resulted in McQuagge being elected President and CEO of USHealth Group. He took over these crucial roles with the companyin 2014.

Over the course of his tenure, Troy McQuagge has never before seen success. This includes key advancements in growth and profitability in the extremely competitive individual health insurance marketplace of the 21st century. McQuagge continues to receive accolades beyond this award for his work and achievements at USHealth.

McQuagge stated that he considered it an honor to be named as a One Planet Awards winner. He went on to note that the award really belongs to everyone at USHealth Advisors that has worked with him on brining the company back and moving it forward.

USHealth is an insurance holding company headquartered in Ft. Worth, Texas. Since its inception, the company has focused on providing innovative health insurance solutions for self-employed individuals and small business owners of different types.

As is the case with nearly all health insurance companies in the 21st century, USHealth did face from challenges in the marketplace. As noted, thanks to the efforts and commitment of McQuagge, these issues were addressed and the company is moving forward on a positive course.

USHealth Group is committed to the concept of combining the talents of its corporate employees and agents to advance competitive and profitable health insurance products on the U.S. market. In addition, the company is committed to providing outstanding customer service on all fronts, including with its insureds across the United States.