E-commerce has helped to erase all the boundaries in the global economic arena. In the past, businesses explored overseas markets and set up operation in new regions. It is the same reason why we see content providers are eager to venture into abroad locations.
Many American content-creating firms are motivated by an entrepreneurial drive and desire to make more profits. They look beyond the country’s borders in search of fertile terrain to map out a success plan. The reality of the matter is that some are successful while don’t succeed. The companies that have a better chance of becoming successful abroad are those that initially scout the new territory to recognize the opportunities available and the possible challenges that they may face before.
Currently, expanding your business to an overseas location has become an easy task because international trade restriction policies have been softened. Moreover, more consumers from all regions of the world are digitally connected through online channels and devices. However, that does not mean that all is easy. Many publishers face challenges such as piracy threats, difficult language translations, Jack of internet access, changing government regulations, shifting economic rules, and monetization and payment obstacles.
The CEO of Cue said that the biggest problem that American content firms face is the need to communicate to a global audience with messages that have been built around U.S. consumers. Paul Parreira added that localizing our message becomes a challenge regardless of the product. Another barrier to foreign markets is the conservative nature of foreign governments such as Burma, China, and Arab nations. Such countries restrict access and censor content that conveys messages that are at odds with the political ideology and opinions of the government. Moreover, some governments block content that they deem morally unacceptable or sexually suggestive. Asian countries like South Korea and China require users to register with internet providers using their real identification.
Such laws can promote identity theft. Monetizing content can be challenging depending on the territory because some consumers fear to make an online payment. Moreover, different countries have various forms of acceptable online payments.